Growth & Marketing for Companies & Startups based in India, with focus on Lead Generation, Sales & ROI, User Acquisition, Content Marketing, Branding & Thought Leadership using PPC (Google ads / Bing), SMM (Facebook / Instagram / Linkedin) & Digital Marketing Strategies & developing engaging content, SEO/SEM, Social Media (SMM) for digital marketing campaigns.Industries Served:- SaaS, IT & eCommerce- Healthcare & Wellness- Travel & Tourism- Nutrition & Food- Hospitality- Adventure, Sports & Recreation

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• Developing and managing digital media marketing for awareness, promotional campaigns by utilizing a range of online marketing techniques• Managing online brand and product campaigns to raise brand awareness • Evaluating campaign reach, market conditions, competitor data and user inputs to create more acquisition, retention and engagement.• Provide inputs towards improving the usability, design, content and feature of the company website to optimize user experience from SEO point of view.• Responsible for planning and budgetary control of all marketing activities• Review new technologies and keep the company at the forefront of developments in digital marketing.• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Generate periodic reports from Google Analytics to take a decisive actions timely• Planning and handling all the social media channels like Facebook , Twitter , Linkedin , Youtube , Google + , Google Webmasters , Google Adwords , Google Adsense , Google Analytics , Webmasters (entire digital marketing , digital media )

• To ensure extension of running campaigns to generate higher profits for organization• Responsible for both Business Development and Marketing initiatives• Brainstorming the new ideation for effective campaigning for National and International Clients• 360` approach to build the department with holistic approach.• Responsible for understanding client’s business challenges & requirements, in order to formulate a comprehensive solution to provide a new outlook to the brandAchievements• Successful tie-ups with international clientele to increase brand value and market share• Collaboration with various embassies and institutions

Marketing / Business Development• Conducting meetings for setting up marketing objectives for designing & streamlining the processes to ensure smooth functioning of sales operations.• Market planning, development and client management etc.• Initiating and developing relationships with key decision makers in esteemed organizations for generating the institutional business.• Maintaining strategic relationship with existing clients to increase business and market share.• Work closely with Brand Mangers & Marketing Teams to ensure accurate and timely executed outdoor ad campaigns.• Gained understanding between all the operation processes to work at ground level as and when required.Operations• Ensuring implementation, application and training of EMR and HRMS – ERP software modules• Conducting price audits to identify services that need price revision and coordinating the same with marketing team in order to arrive at the revised price• Annual cap-ex estimation, planning and department wise budget allocation• Studying the feasibility of starting standalone dialysis units throughout Punjab for Atulaya • Planning and implementation of different activities for the newly opened unit in Jammu in June 2012 along with training and mentoring of marketing / operational staffAchievements:• Achieved 200% sales target in 1st month itself by successfully launching Atulaya brand in Jammu by aggressive sales/marketing activities• Generated 3.5 lakh business in first month of new corporate tie up with ICICI in Chandigarh • Working intensively on long terms agreements with SBI, NABARD , ICICI Bank, FCI and ECHS• Got new client and categories on board like IT and pharmaceuticals

• Represented expanding medical diagnostic center to Hospitals and Corporate of Tricity in the terms of services. • Create marketing and strategic selling plans and establish network within hospital market place for their growth. • Comprehensive knowledge of medical services and the administrative services.

• Lectures and practical classes for BDS students.• Treated dental patients• Organized and participated in various dental camps• Administration of Endodontic Department