• Ensured site alignment with Google best practices and industry trends through cross-functional coordination with Editorial, Product, and Engineering teams and external SEO experts' insights.• Implemented news and publisher-specific SEO strategies across multiple platforms in collaboration with NewzDash, enhancing visibility and authority on Google platforms like Discover and News.• Supported the Engineering team in addressing Core Web Vitals (CWV) issues, monitoring performance drops via GSC and PageSpeed Insights, and identifying improvement opportunities using.• Generated data-driven weekly and monthly reports using Google Analytics 4, Google Search Console, Adobe Analytics, Parse.ly, and Chartbeat, providing actionable SEO insights and recommendations for traffic-building strategies.• Supported our analytics partner to optimize Tableau dashboards to effectively showcase web performance and marketing metrics to leadership and stakeholders.• Streamlined workflow and implemented projects within the CDP platform BlueConic, establishing a unified source of customer data in coordination with the Director of Product for providing informed business decisions.• Provided SEO training, including 1-on-1 sessions and guides, to columnists and editors, focusing on keyword research, headline writing, and content quality improvement following the guidelines of EEAT.• Facilitated company-wide implementation of UTM standards, streamlining reporting processes and ensuring consistent data tracking.• Assisted colleagues on an ad hoc basis with newsletter generation and deployment using tools like FeedOtter and Marketo.• Conducted in-depth analysis with the Director of Product, collaborating with internal stakeholders and external consultants to address a sudden traffic drop. • Developed a comprehensive proposal outlining actionable SEO strategies aligned with product and engineering initiatives to facilitate enhanced organic visibility and improved website performance.

• Conducted comprehensive technical site audits, on-page SEO analyses, and trend research using tools like Google Analytics, SEMRush, and PageSpeed Insights to optimize performance.• Developed and implemented a content strategy for client PR activities, improving brand visibility and search rankings.• Created a content scoring system to evaluate and optimize the quality and relevance of client content.• Assisted in formulating site migration strategies, ensuring seamless transitions and optimization for long-term success.

• Managed the development of video streaming apps, e-commerce websites, lead generation websites, management software systems, and e-learning platforms. • Implemented efficient communication channels with domestic and international clients while optimizing resource allocation. • Streamlined the development process through activities such as project set-up documentation, wireframing and UX design, prototyping, and creation of use cases for app and website testing, leading to improvement in timely milestone delivery.• Facilitated smooth communication between clients and the development team to address product iterations and track milestone progress, resulting in a higher client retention rate.• Resolved bottlenecks and ensured efficient collaboration to deliver high-quality projects on schedule.

• Developed an impactful On-Page SEO content strategy for WordPress Blogs, incorporating thorough keyword research, backlink analysis strategies, and outreach efforts. • Implemented effective social media management practices, utilizing both organic and paid ad campaigns across multiple platforms.• Optimized promotional spending by curating comprehensive lists of promotional channels, including influencers, and conducting cost-benefit analyses.• Contributed to doubling the turnover and achieving higher commission margins on sales by onboarding organizers with high-selling prospects.

• Organized public events through strategic venue onboarding and targeted social media promotion.• Managed end-to-end video production processes, including scripting, organization, production, and promotion. • Supported in cultivating a valuable network of influential local artists, influencers, and venues.• Developed compelling content strategy proposals for prospective clients.

• Undertook content research and writing for external clients in various fields such as beauty, fashion, fitness, and health.• Conducted social media marketing for a company product that helped propel its page engagement.

Conducted research on work environment satisfaction of employees for my final year college research paper.

Summer internship.

Summer internship.