David Ullrich Email & Phone Number

St. Louis, Mo, Us

St. Louis, Mo, Us

St. Louis, Mo, Us

St. Louis, Missouri, Us

Designed and executed marketing campaigns based on consumer insights into buying preferences and trends. Programs aligned with key stakeholders including sales, brand marketing, and vendor partners.• Elevated web traffic by 21% YoY, digital leads +116% YoY, and lead conversion +79%.• Created and executed a $160K strategic co-marketing plan to increase the penetration of ancillary services.

St. Charles, Mo, Us

Fostered relationships with clients, built rapport with client stakeholders, ensured product portfolio alignment with business needs, and uncovered opportunities to drive customer success.• Implemented a comprehensive sales reporting system that resulted in a 15% increase in yearly revenue.• Supervised 13 accounts worth $45MM in annual sales while continually cultivating and growing business.

St. Charles, Mo, Us

Steward of the company’s product portfolio. Directed complex relationships with customers, optimized productmix, honored pricing principals, and collaborated with R&D to launch new products.• Drove margin increase efforts that attained an additional $3.5MM for the business’ bottom line.• Led the commercialization process that yielded an addition of 25 incremental products.

Chicago, Il, Us

Served a key role in the Velveeta, Cheez Whiz, and Kraft Jar Cheese brands. Managed budgets, analyzedperformance drivers, orchestrated packaging designs, promotional campaigns and collaborated with Sales.• Coordinated consumption, shipments, and inventory position across the $500MM Recipe Cheese business.• Owned the Recipe Cheese marketing P&L totaling $14MM to allocate working and non-working resources.

Chicago, Il, Us

Offered strategic recommendations to repeat, revise, or discontinue promotional programs.• Achieved portfolio expansion across the customer’s 2,800 stores through strategic product plans.• Discovered an incremental $0.4MM beverage rack opportunity for the Crystal Light brand.

Chicago, Il, Us

Enhanced data reporting capabilities and established novel source of data in collaboration with the customer.• Developed tool which tracked the distribution of innovation items that accounted for $55.2M.• Produced the analysis for and participated in weekly, monthly, and quarterly consumption performance.

Columbia, Mo, Us

• Pulled media and demographic research used in the planning and buying process • Shadowed media buyers and planners in both traditional and interactive media • Exposed to buying, planning, research, interactive and administrative fields of media

Jacksonville, Fl, Us

• Contributed to the coordination of internal and external presentations such as dossiers, dashboards, and new business pitches • Managed projects in: analytics and reporting, research, presentations and creative briefs• Tracked, monitored, and guided projects for assigned clients through account service, creative, production and media• Attended commercial shoot for Fortune 150 company

Columbia, Missouri, Us

• Utilized Google’s Alexa tool to prospect platforms with greatest reach and highest return on investment • Worked with an ad server to set up publishers, publisher payouts, channels, and performance reporting • Sold digital advertising packages, secured 5 new accounts, and drafted contracts

Master Of Business Administration - Mba

Bachelor'S Degree, Marketing