Peter Drury Email & Phone Number

Aldershot, Gb

Reading, England, United Kingdom

Responsible for the development of the company's website and their online marketing strategy.

Responsible for the management of the online sales channel (totalling six websites) for the UK's largest independent electrical distributor whose customers include Argos, Tesco and Debenhams. Responsible for the design and development of the company's websites to allow the company's customer base to trade with Bridisco online.Management of the online retail marketing team on a day to day basis with the overall responsibility for meeting sales, GP and ROI targets (247electrical.co.uk)Management of all online marketing campaigns inc. Pay per Click and CPA partnerships (inc. Kelkoo, Pricerunner, etc) SEO, Keyword marketing (Google Adwords, Yahoo Search and MSN), affiliate networks, direct partnerships and email marketing.Increased online retail sales for the company by 75% (year on year) to £11.5m Responsible for devising and implementing annual Profit & Loss budget for the division.Developing new strategy and implementing e-marketing programmes with the objective of meeting online sales targets.Setting key business measurables, analysing business performance and reporting to main board.

Responsible for managing the marketing function within the South East region for this leading UK accountancy firm.Liaison with key clients to ensure the company met retention targets through effective marketing programmes which included advertising, PR, exhibitions and direct mail campaigns and online marketing.Responsible for devising & implementing the annual marketing programme for the regional area with the objective of meeting key financial targets.Implementation of a number of key new business initiatives which resulted in growth of the region's client base by 27% within a 12 month period.Overseeing the successful implementation of a new marketing CRM programme allowing for effective targeting of new corporate clients.

Increased turnover by 12% (£2m) within a nine month period (year on year) for this key trading division within the group.Devised and implemented a number of new marketing programmes which included Direct Mail, Press advertising, Radio and CRM programmes ; all of which helped to generate the increased sales for the business (as above).Responsible for the day to day running of the marketing department and all external marketing agencies.

Responsible for management of all external marketing agencies.Helped achieve 15% (£1.1M) sales growth within a 12 month period through co-ordination of a number of proactive marketing programmes.Co-managed launch of new product range inc. re-branding programme, advertising and PR.

Introduced new KPI programme to improve business performance.Given number of key management duties inc. refund authorisations.Devised number of in-store marketing initiatives for IKEA UK stores inc IKEA store card special offers, catalogue coupons & DM flyers.

Bsc Hons 2.1, Retail Management & Marketing

A Levels, English Literature; Biology, Food Science

C.S.E'S Including Maths, English And Science

D.O.B

Bsc (Honours) Degree 2.1, Retail Management & Marketing