Dan Scofield Email & Phone Number

New York, Ny, Us

Greater New York City Area

Everyone has an imagination and the power to create – it's just a matter of how far you're willing to push yourself. We help brands explore, experiment, and tap into all that potential so visions can become realities. Our process is one of provocation and inspiration, which encourages creativity as the primary driver in the pursuit of meaningful outcomes. We want nothing more than to work with passionate people looking to ignite their imaginations and make remarkable things happen.

Greater New York City Area

Managed client relations, brand content strategies, and account profitability, and developed resourcing plans for departmental initiatives. Oversaw content development and distribution for nation-wide brands, with key accounts including FCA Brands, Charles Schwab, and Universal Technical Institute. Developed media communication plans to target distribution channels attracting target audiences. Launched multiple video series to strategically promote brands using inspiration and influence. Key Accomplishments: • Championed design and deployment of national branded content campaign for Chrysler nameplate during seasonal promotion event• Pioneered development of online video channel for Chrysler, producing a top-five ranked catalogue of 26 videos using Vine Influencers to highlight new product features and generate public excitement •Key contributor to launch an Interpublic Group (IPG) start-up, which secured six major commercial clients in one year

Greater Denver Area

Recruited to revive a financially underperforming client. Advised on market and product opportunities using surgical marketing approach. Managed annual media budget of $50M and directed the corporate-wide prioritization of relationship development with media partners and clients. Oversaw corporate revisioning of customer relationship management plan.Key Accomplishments: • Generated unprecedented sales volumes, re-establishing market position as competitive consumer product, leading the regional Fiat Chrysler Automobiles (FCA) marketing teams with consistently top performance • Boosted incremental test-drive participation to 5,000 in two months through successful production of Counting Crows concert and marketing campaign

Directed the market launch of Malibu, Camaro, and Volt nameplates. Oversaw brand planning and creative material development for entire Chevy vehicle nameplate line. Managed relationships with media network and commercial buyers to reinforce brand position during new product launches.Key Accomplishments: • Established national position for Chevy brand as a result of directing advertising campaigns for all car nameplates with implementation of digital, broadcast, OOH, CRM and event tactics• Developed multifaceted messaging strategies to identify the positioning and targeting for product line, and initiated communications campaign to achieve growth targets• Established renowned Camp Jeep marketing program, resulting in in-store sales record of $275K and increases of 50% in test drives, 30% more registered guests, and 20% in non-paid media impressions

Managed national advertising accounts and oversaw national Jeep brand team on music integration, action sports partnerships, owner loyalty programs, and mobile marketing campaigns. Prepared multi-tactic advertising campaigns and evaluation protocols to improve understanding of program effectiveness. Developed country-wide strategic plans for brand and digital marketing. Oversaw multi-million-dollar advertising budgets for Jeep, Chrysler, and Dodge brands. Key Accomplishments: Earned promotion to management team for national advertising as a result of demonstrated abilities in client relations and storytelling of the Jeep brandDirected account management strategy for a multi-million-dollar, award-winning loyalty program, Camp Jeep, for Jeep owners across the countryDeveloped media campaigns with integrated online platforms to capitalize on web marketing opportunities, incorporating media channels such as YouTube, FaceBook, Google, and Yahoo

Additional experience as Senior Account Executive, Chrysler/Jeep California Marketing and Account Executive, Chrysler/Jeep/Dodge Advertising