Dan Scofield

Dan Scofield Email and Phone Number

Managing Partner and Founder @ Lyric Agency
New York, NY, US
Dan Scofield's Location
New York, New York, United States, United States
Dan Scofield's Contact Details

Dan Scofield personal email

About Dan Scofield

As the Managing Partner and Founder of Lyric, I have over nine years of experience in leading a creative agency that helps clients explore, experiment, and tap into their imagination to create remarkable outcomes. I have a passion for ideas that start trends and shape thought, and I use creativity and innovation as the primary drivers in the pursuit of meaningful results.

Dan Scofield's Current Company Details
Lyric Agency

Lyric Agency

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Managing Partner and Founder
New York, NY, US
Website:
lyricagency.com
Employees:
3
Dan Scofield Work Experience Details
  • Lyric Agency
    Managing Partner And Founder
    Lyric Agency
    New York, Ny, Us
  • Lyric Agency
    Managing Partner/Founder
    Lyric Agency Nov 2015 - Present
    Greater New York City Area
    Everyone has an imagination and the power to create – it's just a matter of how far you're willing to push yourself. We help brands explore, experiment, and tap into all that potential so visions can become realities. Our process is one of provocation and inspiration, which encourages creativity as the primary driver in the pursuit of meaningful outcomes. We want nothing more than to work with passionate people looking to ignite their imaginations and make remarkable things happen.
  • Mediabrands Publishing
    Director
    Mediabrands Publishing Mar 2014 - Nov 2015
    Greater New York City Area
    Managed client relations, brand content strategies, and account profitability, and developed resourcing plans for departmental initiatives. Oversaw content development and distribution for nation-wide brands, with key accounts including FCA Brands, Charles Schwab, and Universal Technical Institute. Developed media communication plans to target distribution channels attracting target audiences. Launched multiple video series to strategically promote brands using inspiration and influence. Key Accomplishments: • Championed design and deployment of national branded content campaign for Chrysler nameplate during seasonal promotion event• Pioneered development of online video channel for Chrysler, producing a top-five ranked catalogue of 26 videos using Vine Influencers to highlight new product features and generate public excitement •Key contributor to launch an Interpublic Group (IPG) start-up, which secured six major commercial clients in one year
  • Universal Mccann
    Account Director
    Universal Mccann Mar 2010 - Mar 2014
    Greater Denver Area
    Recruited to revive a financially underperforming client. Advised on market and product opportunities using surgical marketing approach. Managed annual media budget of $50M and directed the corporate-wide prioritization of relationship development with media partners and clients. Oversaw corporate revisioning of customer relationship management plan.Key Accomplishments: • Generated unprecedented sales volumes, re-establishing market position as competitive consumer product, leading the regional Fiat Chrysler Automobiles (FCA) marketing teams with consistently top performance • Boosted incremental test-drive participation to 5,000 in two months through successful production of Counting Crows concert and marketing campaign
  • Campbell-Ewald Advertising
    Vp
    Campbell-Ewald Advertising Feb 2008 - Mar 2010
    Directed the market launch of Malibu, Camaro, and Volt nameplates. Oversaw brand planning and creative material development for entire Chevy vehicle nameplate line. Managed relationships with media network and commercial buyers to reinforce brand position during new product launches.Key Accomplishments: • Established national position for Chevy brand as a result of directing advertising campaigns for all car nameplates with implementation of digital, broadcast, OOH, CRM and event tactics• Developed multifaceted messaging strategies to identify the positioning and targeting for product line, and initiated communications campaign to achieve growth targets• Established renowned Camp Jeep marketing program, resulting in in-store sales record of $275K and increases of 50% in test drives, 30% more registered guests, and 20% in non-paid media impressions
  • Bbdo
    Senior Account Supervisor
    Bbdo Feb 2007 - Feb 2008
    Managed national advertising accounts and oversaw national Jeep brand team on music integration, action sports partnerships, owner loyalty programs, and mobile marketing campaigns. Prepared multi-tactic advertising campaigns and evaluation protocols to improve understanding of program effectiveness. Developed country-wide strategic plans for brand and digital marketing. Oversaw multi-million-dollar advertising budgets for Jeep, Chrysler, and Dodge brands. Key Accomplishments: Earned promotion to management team for national advertising as a result of demonstrated abilities in client relations and storytelling of the Jeep brandDirected account management strategy for a multi-million-dollar, award-winning loyalty program, Camp Jeep, for Jeep owners across the countryDeveloped media campaigns with integrated online platforms to capitalize on web marketing opportunities, incorporating media channels such as YouTube, FaceBook, Google, and Yahoo
  • Bbdo
    Senior Account Executive
    Bbdo Dec 2001 - Feb 2007
    Additional experience as Senior Account Executive, Chrysler/Jeep California Marketing and Account Executive, Chrysler/Jeep/Dodge Advertising

Dan Scofield Skills

Advertising Online Advertising Media Planning Media Buying Integrated Marketing Marketing Relationship Marketing Digital Strategy Digital Marketing Direct Marketing Creative Strategy Creative Direction Sem Interactive Marketing Direct Mail Marketing Strategy Strategic Planning Lead Generation Sales Customer Insight Brand Development Branding Digital Media Brand Awareness Strategy

Dan Scofield Education Details

Frequently Asked Questions about Dan Scofield

What company does Dan Scofield work for?

Dan Scofield works for Lyric Agency

What is Dan Scofield's role at the current company?

Dan Scofield's current role is Managing Partner and Founder.

What is Dan Scofield's email address?

Dan Scofield's email address is dn****@****ail.com

What is Dan Scofield's direct phone number?

Dan Scofield's direct phone number is +191772*****

What schools did Dan Scofield attend?

Dan Scofield attended Michigan State University.

What are some of Dan Scofield's interests?

Dan Scofield has interest in Kids, Children, Investing, Civil Rights And Social Action, Soccer, Web Development, Home Improvement, Snowboarding, Environment, Sailing.

What skills is Dan Scofield known for?

Dan Scofield has skills like Advertising, Online Advertising, Media Planning, Media Buying, Integrated Marketing, Marketing, Relationship Marketing, Digital Strategy, Digital Marketing, Direct Marketing, Creative Strategy, Creative Direction.

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