ExperiPro is a marketing insights and brand strategy firm. Our passion is to help our clients become their customers’ first choice.Through proven methodologies, our team generates insights, strategies and go-to-market plans – all designed to improve customer engagement, increase revenue and drive growth.We help you understand what is most important to your customers, what drives their purchase behavior, and what areas deserve your focus – with the customer at the center of the… Show more ExperiPro is a marketing insights and brand strategy firm. Our passion is to help our clients become their customers’ first choice.Through proven methodologies, our team generates insights, strategies and go-to-market plans – all designed to improve customer engagement, increase revenue and drive growth.We help you understand what is most important to your customers, what drives their purchase behavior, and what areas deserve your focus – with the customer at the center of the decision process. With these valuable insights, we create a culture of collaboration for your organization, where the customer is the co-creator of product innovation and the brand experience, and empowered employees satisfy the needs of empowered customers.The result is a powerful brand strategy that drives sustainable growth.Areas of Expertise:Brand StrategyMarketing InsightsInnovative ResearchGo-to-Market PlanningCustomer EngagementMarketing Execution Show less

Responsible for creating events, managing speakers and expert panels focused on the needs of small and medium- businesses in the DFW region. Members are SMB entrepreneurs, SMB marketing professionals, advertising & marketing agencies and technology application providers.

Claymore Marketing is focused on helping technology companies build and sustain successful marketing programs. Not only do we understand the technology business, our team is focused on developing marketing programs specifically designed for these highly technical products and specialized markets. All of which are grounded in a deep understanding of the industry and technology 'consumers'.Through our extensive network of experienced professionals we manage all aspects of the program; from… Show more Claymore Marketing is focused on helping technology companies build and sustain successful marketing programs. Not only do we understand the technology business, our team is focused on developing marketing programs specifically designed for these highly technical products and specialized markets. All of which are grounded in a deep understanding of the industry and technology 'consumers'.Through our extensive network of experienced professionals we manage all aspects of the program; from exploration of customers and markets, through campaign planning, development of technical and promotional materials, and into program execution and evaluation. Show less

Directed all aspect of primary research conducted both internally and in partnership with external research suppliers. Working directly with internal clients across each of the business divisions to establish research objectives and program deliverables in order to construct programs that deliver insights into customer behavior, market reactions, and competitive postures needed to support strategic decision-making.

Working within the Information Technology group I was responsible for developing executive and senior management sponsorship and stakeholder engagement plans for all Business Units, Sales, Finance and Manufacturing organizations. I led global stakeholder outreach programs to understand key concerns and issues associated with major software/systems implementations, including executive briefings, management dashboards, cascading management communications, and direct user communications.

Led the development of product introduction strategies and programs; providing design-in support and training to the sales organization, and building relationships with key customers, sales and distribution channels. Coordinated with regional sales organization to develop customer penetration programs to drive design-ins at key strategic accounts. I also directed communications, advertising and promotions activities to launch new products in the marketplace and expand the customer base.

Worked with the business units to set overall communications strategies and develop integrated communications programs to support product launch and market stimulation. Developed communications programs that tied into and re-enforced the overall corporate positioning and go to market strategies.Coordinated with communications service providers (Advertising and PR agencies, market research, exhibit marketing, fulfillment vendors, etc….) to ensure all aspects of campaigns were kept in sync… Show more Worked with the business units to set overall communications strategies and develop integrated communications programs to support product launch and market stimulation. Developed communications programs that tied into and re-enforced the overall corporate positioning and go to market strategies.Coordinated with communications service providers (Advertising and PR agencies, market research, exhibit marketing, fulfillment vendors, etc….) to ensure all aspects of campaigns were kept in sync from a creative/message content, and timing perspective. Show less

Based in Bedford, England

Based in Greenock, Scotland