John Hicks Email & Phone Number

Dallas Texas

2011 EXFO Customer Satisfaction Study - Executed a customer satisfaction and brand measurement study for a global firm.Designed and developed questionnaire to insure that objectives of the study were addressedDelivered actionable recommendations that enabled the client to realize maximum value from the research engagement and make strategic decisions to accomplish priorities set by the board of directors.

Plano Tx

Project Manager responsible for managing domestic and international projects end-to-end, from questionnaire development and fielding through data analysis and reporting. • Provide market research guidance, direction or advice to employees within or outside the organization.• Assess conditions and changes in customer retention. Use of advance research techniques (e.g., consumer decision trees, regression) to understand consumer behavior and their decision making process to drive profitable growth.• Develop long-term innovative sales and, marketing strategies, tactics and business plans that drive profitable growth.

Lead the development and implementation of a self-administered questionnaire on visitors’ impression and satisfaction with the ArboretumTabulated and analyzed the final results and presented key insights and recommendations to Senior Staff, Marketing Committee and Membership Committee

Responsible for managing domestic and international projects end-to-end, from questionnaire development and fielding through data analysis and reporting.Global "Voice of the Customer" survey conducted in twelve languagesCoordinated with translation houses & internal electronic engineers to ensure translations were accurateAutomated frequency/cross-tab reporting which allowed more time to better match analysis to client needsAnalyzed global results and developed product specific presentations with actionable data for internal sales, communications and Marcom teams in the Americas, Asia, Europe, and JapanTI Brand Study - Using 2007 revenue, assisted in the analysis of the results to identify strategic growth-focused insight and recommendations on how TI brand, marketing and sales efforts can be fine-tuned to deliver additional growth on an ongoing basisAssigned teams, depending on size of project, ranging from 3-12 associates to supervise, delegate project requirements in order to meet timelines and stated client goalsExpert Advisory Panel (EAP) - Developed / Managed / Exercised the EAPDeveloped & administered numerous surveys utilizing on-line survey tool which allowed for quick turnaround of survey creation, fielding, and reporting

Responsible for the design and execution of custom surveys for internal clients, developing results, writing actionable reports and presenting results to clientsProposed, developed, and conducted primary market research projects to position Travelocity products within a very competitive marketplaceSpecific projects included: Awareness, Trial, and Usage; Sales Message Testing; Product Concept Testing, Sales-Aid Development; Message Recall, and Consumer Influencer Research

Lead Analyst for $1.2 million B2C Attitudes and Usage tracking study to enhance customer relationships and increase revenuesSupported marketing research functions on-site at several Fortune 500 companiesTrained market research Analysts in the understanding of market research techniquesGenerated sales leads and special project opportunities with customers, and managed projects from problem formulation through analysis and reportingProvided consulting services to Gallup clients through customer referralsDeveloped latest revenue estimates and rolling five year plan for research planningSupervised and developed four market research analysts within customer analysis and planning functions

Master'S Msmr, Marketing Research

Ba, Marketing