Manage and produce, from concept through production, the creative direction of all advertising and marketing communications, including ads, brochures, annual reports, event signage, web graphics and websites, micro-sites, email marketing, books and catalogs for clients of financial, educational, small business, corporate and nonprofit industries. Direct liaison among business management, writers, marketing coordinators, production staff, and all outside vendors. • Manage the brand and marketing strategy for new products and events. • Design micro sites (The Slott Report, IRA Focus) web pages, online newsletter (Ed Slott and Company’s Monthly IRA Updates) Facebook & Twitter graphics and graphics, banners, pop up ads for irahelp.com, email blasts & email campaigns• Designed full websites including irahelp.com, gishclicks.com, be-in-view.com• Designed & produced Ed Slott’s Retirement Decisions Guide 2016 for sale for print & ebook, epub & Amazon.com versions. Other books – Fund Your Future, The Definitive Guide to the “Back-Door Roth”• Produce the Adelphi University Commencement & Doctoral Programs each year• Design & code html emails for various clients

Design and produce digital and print marketing materials, including digital, social media marketing, advertising, program books, annuals, ads, logos, email. Responsible for design and production of CEP Magazine each month. Redesigned the CEP Magazine (print & online, CEP App & Flipbook) in 2020 and created print & digital marketing assets for promotion. HERMES Gold Award winner of the 2021 special CEP Climate Change issue.

Hold full autonomy for creative development of corporate identity, designing all advertising, marketing communications and conference materials for “Instant IRA Success” Workshops, Ed Slott’s Elite IRA Advisor Group brochures, programs, books and merchandise, designing flash banners and website, html email blasts, order forms, CD/DVDs with packaging and interfacing with marketing directors and outside vendors. Direct liaison among business management, production and administrative staffs. • Redesigned and created their new website http://www.irahelp.com.• Overhauled corporate identity for a professional business look for all marketing and advertising materials.• Pioneered original corporate identity and workbooks/materials for workshops.• Creative development of collateral materials for new Sponsorship and eSeminar Series programs.

Manage the creative direction of all advertising and marketing communications as well as the design of CDs, DVDs, web graphics, point-of-purchase, flash Banners for the leading publisher of supplementary educational CD's, DVD's, Videos and Children's Books. * Manage the brand strategy of new products. * Develop and update collateral materials from conception through finished product

Designed and produced, from concept through finished product, marketing materials, web, email marketing and print for ENCS, the only on-base distributor for Chrysler, Ford & Harley-Davidson to military personnel stationed overseas, and Military Auto Source which provides new U.S. spec vehicles to the military/diplomatic communities stationed overseas. Brands include Mercedes, Audi, VW, Toyota, Nissan. • For Print designed dealership signage, billboards, banners, window clings, flyer’s, brochures, T-shirts, giveaways, • For web designed facebook pages, website banners and landing pages, rotating banners, email marketing

Art direction and creative development of direct mail campaigns, print advertising, MGMS, PES for Doubleday Book Club and Doubleday Large Print primarily. Launched and directed Swat Team brainstorming sessions for brand development and media planning, with creative directors, art directors, copywriters, and marketing personnel. Managed all projects through completion interacting with graphic artists, prepress and print production. Directed internal/external illustrators and photographers. Trained and developed art personnel.• Pioneered and Launched a Logo that has been imprinted on Numerous Products, Manufactured and Distributed Worldwide• Created and directed mail package for Doubleday Large Print that had a 50% lift from the control. Established a “younger’s” senior image for DLP.• Designed and produced the current member Doubleday Book Club Magazine and all components produced 16 times annually. Acquisition brought in more members then other clubs.• Negotiated an unlimited art use deal for Doubleday Book Club saving $50,000 in annual savings.• Reached deals with and purchased illustrations with illustrators, illustrator representatives, photographers, and modeling agencies. Oversaw photography, model selection, and set-up of shots.• Slashed art costs by customizing artwork, renegotiating fees, and lowering feed for illustration. • Redesigned and updated current member magazine in new format and size for Doubleday Book Club.

Designed and produced the current member Doubleday Book Club Magazine and all components produced 16 times annually. Acquisition—brought in more members then other clubs. Hired and managed photographers, illustrators and models for original illustrations and photography featured in the magazine. Negotiated the fees paid to them.

Designed and produced ads for the publishing industry, for various industry publications including NYT Book Review and Publishers Weekly. Clients included Putnam Publishing, Random House, Crown Publishers to name a few.

Design and production of printed marketing collateral.

An in-house Designer responsible for the Design and production of ads for Woman's World Daily, Footwear News and other periodicals produced at Fairchild Publications. Designed for outside companies wanting to advertise in these publications. Directed in house photographers to shoot products for the ads.