Sofia Vieira Email & Phone Number

Aveiro, Portugal

- Developed and implemented the marketing plan along with benchmark analysis.- Organized, planned, and implemented online and offline communication strategies to increase brand awareness, generate new leads, including management of PPC campaigns in Google Ads and Facebook Ads; email marketing campaigns and website content management.- Created and managed social media presence on Facebook, Instagram, and LinkedIn.- Performed search engine optimization, through keyword analysis and… Show more - Developed and implemented the marketing plan along with benchmark analysis.- Organized, planned, and implemented online and offline communication strategies to increase brand awareness, generate new leads, including management of PPC campaigns in Google Ads and Facebook Ads; email marketing campaigns and website content management.- Created and managed social media presence on Facebook, Instagram, and LinkedIn.- Performed search engine optimization, through keyword analysis and usage of inbound marketing techniques;- Responsible for E-commerce Management;- Developed reports for ROI analysis.- Created marketing collateral and content for social media, website and e-mail marketing, as well as for the brick and mortar store.- Collaborated with the Sales team to meet the objectives defined, including the development of communications documents (sales presentations, brochures, catalogues).- Development of endomarketing initiatives. Show less

Portugal

- Developed and implemented marketing strategies according to objectives.- Monitored ongoing campaigns and analyzed results.- Advised on branding, positioning, and communications.

São João Da Madeira

- Learned about the competitors’ products and the consumers’ concerns to answer questions with relevant information.- Strengthened interpersonal communication skills in order to improve customer relations.- Informed and educated customers about the brand’s products and services as well as its ongoing campaigns.

Aveiro E Região, Portugal

- Assisted in the development and implementation of the digital marketing and communication plan.- Conducted benchmark analysis along with keyword analysis.- Maintained social media presence on Facebook, Instagram, and LinkedIn.- Created marketing collateral and content for social media, websites, and email marketing.- Performed search engine optimization, through the analysis of keywords.- Collaborated with sales team to ensure company brand consistency.- Increased… Show more - Assisted in the development and implementation of the digital marketing and communication plan.- Conducted benchmark analysis along with keyword analysis.- Maintained social media presence on Facebook, Instagram, and LinkedIn.- Created marketing collateral and content for social media, websites, and email marketing.- Performed search engine optimization, through the analysis of keywords.- Collaborated with sales team to ensure company brand consistency.- Increased monthly organic website traffic by 30%. Show less

Aveiro E Região, Portugal

As an event volunteer I was in charge of:- Making prospecting calls to potential clients (Universities).- Welcoming participants on the days of the event.

Ovar

While working as a Retail Salesperson at Worten I was responsible for :- Selling and recommending the company's products and services; - Customer service, providing information about products, services and campaigns;- Assist the HR manager in administrative tasks; - Organizing and taking care of the store's visual merchandising.

Mestrado Em Marketing

Áreas de estudo principais: Aplicações de Internet Marketing; Gestão de Marcas; Comunicação Integrada de Marketing; Comportamento do.

Licenciatura Em Línguas Aplicadas - Relações Empresariais

Áreas de estudo principais: Marketing; Relações Públicas; Comunicação Empresarial; Linguas Estrangeiras (Inglês e Alemão).

First Certificate In English