Sofia Vieira

Sofia Vieira Email and Phone Number

Insights & Strategy Director na Havas Media Group Portugal @
Sofia Vieira's Location
Lisboa, Lisbon, Portugal, Portugal
Sofia Vieira's Contact Details

Sofia Vieira personal email

n/a
About Sofia Vieira

I’m passionate about insights whether regarding consumer behavior or successful communication strategies.I strongly believe that measurement is key to learning, evolving and succeed.

Sofia Vieira's Current Company Details
Havas Media Group Portugal

Havas Media Group Portugal

Insights & Strategy Director na Havas Media Group Portugal
Sofia Vieira Work Experience Details
  • Havas Media Group Portugal
    Insights & Strategy Director
    Havas Media Group Portugal Jan 2019 - Present
    Lisboa, Portugal
  • Havas Media Group
    Intelligence Manager
    Havas Media Group Aug 2015 - Jan 2019
    Lisboa
    View
  • Indeg - Iul
    Docente
    Indeg - Iul May 2013 - Jan 2018
    Lisboa
  • Omd Portugal
    Research Director
    Omd Portugal Jan 2011 - Jul 2015
    Lisboa, Portugal
    Coordination of data collection and analysis regarding: competition activity, consumer behaviour and path to purchase, media trends and consumption patterns.Generation of relevant knowledge and insight, with direct implication over the design of efficient and profitable communication strategies (in several markets, ranging from automotive to fmcg). Responsible for the development and implementation of reporting systems (in direct coordination with the IT Department) that are both productivity enhancing and differentiating versus the competition.
    View
  • Brandscience Portugal
    Director
    Brandscience Portugal Jan 2005 - Dec 2010
    Lisboa
    Head of the consultancy and premium services unit at OMG Portugal, having developed statistical and econometric analysis skills. Design and deployment of strategic guidance tools (based upon historical data).
    View
  • Tempo Omd
    Research Coordinator
    Tempo Omd Jan 2003 - Dec 2004
    Head of a team of research executives
  • Tempo Omd
    Research Executive
    Tempo Omd Jul 1999 - Dec 2002
    Data collection regarding competition behaviour and marketplace dynamics.

Sofia Vieira Skills

Consumer Understanding Econometrics Quantitative Research Business Analysis Marketing Communications Marketing Research Digital Metrics

Sofia Vieira Education Details

Frequently Asked Questions about Sofia Vieira

What company does Sofia Vieira work for?

Sofia Vieira works for Havas Media Group Portugal

What is Sofia Vieira's role at the current company?

Sofia Vieira's current role is Insights & Strategy Director na Havas Media Group Portugal.

What is Sofia Vieira's email address?

Sofia Vieira's email address is so****@****omd.com

What schools did Sofia Vieira attend?

Sofia Vieira attended Universidade Nova De Lisboa, Instituto Superior De Gestão / Iseg.

What skills is Sofia Vieira known for?

Sofia Vieira has skills like Consumer Understanding, Econometrics, Quantitative Research, Business Analysis, Marketing Communications, Marketing Research, Digital Metrics.

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