• Led full brand overhaul, including new website, brand guidelines, collateral, conference presence, and social media style• Launched all-new website in Hubspot content environment, covering AI, cybersecurity, healthcare tech, and vendor risk management• Coordinating aggressive SEO program to raise search engine profile on key topics & drive leads• Led highly successful Gartner analyst engagement, winning credibility with key Gartner thought leaders via insight-rich briefings• Playing key role in Microsoft partnership to drive Azure sales• Initiated sustained email outreach, driving monthly touchpoints with target personas focusing on products and thought leadership• Launched first Member Experience Monitor research study (now in year 2) to track brand impact of provider directory usage – key source of thought leadership• Developed and launched new podcast, “Transformation Stories,” focusing on how business leaders can inspire and facilitate change

• Led full brand overhaul, including new website, brand guidelines, collateral, conference presence, and social media style• Launched all-new website in Hubspot content environment, covering AI, cybersecurity, healthcare tech, and vendor risk management• Coordinating aggressive SEO program to raise search engine profile on key topics & drive leads• Led highly successful Gartner analyst engagement, winning credibility with key Gartner thought leaders via insight-rich briefings• Playing key role in Microsoft partnership to drive Azure sales• Initiated sustained email outreach, driving monthly touchpoints with target personas focusing on products and thought leadership• Launched first Member Experience Monitor research study (now in year 2) to track brand impact of provider directory usage – key source of thought leadership• Developed and launched new podcast, “Transformation Stories,” focusing on how business leaders can inspire and facilitate change

- Strategic content leader in a Top 10 global market research firm, orchestrating content and campaigns for a 400-person regional team. - Spearheaded content campaigns resulting in 30% year-over-year growth in inbound leads. - Designed a landmark brand purpose (sustainability) study, featured in major outlets like Ad Age and Adweek, generating 1,000+ media impressions.- Piloted innovative tools like Turtl and Lumen5, resulting in a 30% increase in content engagement metrics. - Championed diversity as part of the Diversity, Inclusion & Belonging task force, leading high-engagement internal and external communications initiatives - Organized the NextGen Data Science Hackathon, attracting 200+ participants and driving client satisfaction scores to 95% for the event

- Promoted to Marketing Lead for this venture-backed pioneer in online research across diverse verticals -- healthcare, digital media, academic, and more.- Developed an email strategy generating 20,000 client engagements annually, contributing to 30% growth in total annual revenue - Elevated SEO rankings from obscurity to page 1 results, increasing website traffic by 40% year over year. - Directed corporate rebranding efforts post-acquisition, redefining messaging and market positioning to increase client retention by 15%. - Authored PR campaigns covered by Ad Age, Bloomberg, and The New York Times, with stories driving 200% growth in brand awareness.

- Managed communications for this $45M TV ratings innovation project backed by top networks, advertisers, and ad agencies - Authored an industry-first glossy guide on the value of network radio, resulting in 10% growth in ad agency participation. - Delivered bylined content that secured 3 major features in Advertising Age, expanding reach to key decision-makers.

• Collaborated with marketers, acquiring editors, creative directors, and graphic designers to create more than 25 catalogs per year promoting a variety of books to a highly educated, upper-income reading audience• Member of two-person team chosen to develop first new QPB direct-mail package in years• Played key role in successful redesign of QPB member catalog