Thin Guides Ltd publishes THINGUIDES, sponsored business guides to technology. Created to provide clear and concise explanations of the whys, wherefores and essentials of any ‘technology in business’ topic, each THINGUIDE is a convenient pocket-sized printed book.For more information: http://www.THINGUIDES.com

Confidentium (a codename for BlueSky) is / was currently in stealth mode and in a possible merger. We are working to develop the next generation of ultra-secure collaborative software and hardware. Independent of vendor security, national jurisdiction and with negligible infrastructure we’re going to change the way people work together securely. For more information get in touch directly.

Hired to help Brainloop’s second stage of expansion from clear European market leadership to Global market leadership. Brainloop is an Enterprise Software and Services company, providing our customers with the strongest end to end electronic document & file security, collaboration and management under the heading of “Document Compliance Management”.Responsible for global marketing strategy and positioning, Brand development and integrating global marketing operations.For more information see our website:http://www.brainloop.com

Engaged in consulting roles for UK and European companies including restructuring of publicly quoted PR agency, Strategic repositioning and tactical marketing planning and execution for merger of two UK IT services companies, including website and materials development. Strategy and marketing materials development for UK Private Network provider. Strategic and technical advice and guidance for IT Portal provider.

Provider of ORYX "On Demand Analysis" software, a new category of data analysis and data process automation software with associated consulting services.Responsible for initial product positioning, materials development and go to market strategy for this innovative and unique software company.

Activate Software is the software arm of Consulting Africa. Activate provides software tools for performance budgeting and planning for governments and enterprises.Responsible for Business Development, Marketing, Product Development.

Responsible across Group for marketing strategy, product acquisition and development, product pioneering, marketing communications. lobbying and public affairs.

Involved in re-launch and new product / service definitions.

I was brought in as part of a new management team that turned the company round from a $30M p.a. loss into a $5M p.a. profit. During this period Scala established itself and was recognized as a major ERP company with a consistent and unique strategy by customers, analysts and journalists. Major achievements: Creation of new company strategy and positioning, integration of marketing into single unit, sales campaigns with as much as 5% response rate, increase in company recognition by 65%, acceptance by major analysts (Gartner and AMR).Responsibilities include: Strategic Product Direction. Direct Marketing, Communications, Channel, Partner and Product Marketing. Budget development and responsibility. Company spokesperson.

The company is an Austrian software house in the e-CRM marketplace. T/0 $18m FY1998. The role had worldwide marketing responsibility and reported to the CEO. There were 3 management level reports. Responsibilities included: Target Market selection. Niche Product specification and pricing. All corporate marketing & communications (DM, Advertising, Press, Analyst, Tradeshows). Channel and partner development. Management of Marketing and Product Marketing departments. Budget development and responsibility. IPO Marketing.Major Achievements: Creation of world wide market team. Creation of consistent product positioning. Launch of product into non German speaking markets, analyst and press recognition as leading European CRM company.

Scopus was the leading US software company developing call centre CRM software. T/0 $110M. The role had marketing and budget responsibility for Europe, Middle East and Africa and reported directly to the Senior VP – Marketing. There were 5 direct reports.Responsibilities included: Integrating European strategy to WW. Implementing effective plans within budget. Generating Leads and creating corporate image. Managing European marketing team to provide integrated European marketing campaigns and activities. Acting as company spokesperson, making strategic presentations to customers.

The role had marketing responsibility for world wide Data products including campaign strategy and execution and also involved a PR role in Europe. The role reported to the VP Data Marketing – World-Wide.Responsibilities included: marketing plans and overall strategy, marketing communications planning and execution (Europe), material design, sales plans, channel implementation, competitive analysis, specific PR and presentation activities as IBM’s data spokesperson.The product mix involved both high value / low volume and channel volume sales of Data products, chiefly the DB2 Universal Database on mainframe, UNIX and Intel platforms as well as Data Mining and Data Warehousing offerings.I worked for two years in the UK as a Software Business Manager developing IBM’s relationships with 3rd parties including joint development, joint marketing and joint venture / M&A activities.Major Achievements: Part of team to take DB2 from mainframe onto UNIX gaining 11% UNIX market share.