Advertising Analyst
CurrentConducted comprehensive keyword, product, and market research to inform advertising strategies, optimizing product listings and bids for maximum ROI. Launched and tracked campaigns, analyzing search term reports and budgets to provide regular client updates.Developed and adjusted strategies based on client goals and market trends, utilizing Amazon's advertising tools and advanced targeting options. Communicated performance insights and strategic recommendations to clients, continuously adapting to industry changes and leveraging data-driven decision-making for campaign success.