Dua Hamid Email & Phone Number

Karachi, Pk

Pakistan

Social Media Content• Implemented highly successful digital strategies to establish a follower base of 25000+ on Instagram and 15000+ on TikTok within 1 year through organic content.• Collaborated with 20+ brands including Samsung, L'Oreal Paris, Maybelline, 7up, Daraz, and others to cultivate brand awareness and generate leads via platform-specific marketing campaigns.• Crafted and executed tailored content reflecting the current global and local trends to maximize pull, increase engagement and maintain relevance in the market.• Measured performance of all digital marketing campaigns and assessed them against relevant ROI and KPIs such as engagement and reach.• Identified target audiences to analyze characteristics, behavior and media habits to build a niche follower base.HER Beauty • Represented the brand as their official Spokesperson and Brand Ambassador on all social media platforms to promote their brand values and product range.• Developed specialized video content for the brand including 10+ Instagram Reels, 20+ Stories, and UGC content.• Promoted the nation-wide launch of the brand by being the face for all DVC campaigns including ‘HER Tribe’ & ‘HER Voice’.Daraz (Alibaba group), leading e-commerce company in South-East Asia • Live streamed over 50 shows for a large number of audience reaching upto a total of 50K viewers. Curated comprehensive storylines and themes for each show that ensured content coherence with brand messaging to assist in customer acquisition.• Performed affiliate marketing for a diverse product range including but not limited to beauty, health, wellness & fashion.• Created video content resulting in 125K+ views and 8.4% engagement rate.

Karāchi, Sindh, Pakistan

In my previous role, I played a multifaceted role in the organization's marketing efforts. I was responsible for product and platform-specific creative ideation and took charge of executing 360-degree campaigns. Additionally, I actively contributed to the analysis and reporting of social media performance. Collaborating closely with cross-functional teams, I played an integral role in bringing digital concepts to life. As a content lead, I efficiently managed monthly content ideation and oversaw the production and execution of daily posts across various social media channels, including Facebook, Instagram, and YouTube.The AL Habib Digital Account is a project I am immensely proud of. I led the creative ideation for the marketing campaign, and as a team, we successfully executed the nationwide launch of this innovative financial product. This project has been a valuable lesson in how outstanding team members, along with a manager who shows strong confidence in your abilities, can help bring exceptional ideas to life and turn aspirations into concrete achievements.

Karāchi, Sindh, Pakistan

I specialized in creating and executing mutually beneficial corporate partnerships, impacting brand recognition, sales, and customer base growth. I conducted research and curated a list of 70+ potential collaborations, working individually with partners to ensure strategic alignment with our brand's objectives. These initiatives significantly strengthened our brand's presence and contributed to our business growth.

Pakistan

As a New Product Development Intern at Careem, I led the development and execution of 'Careem On Call (COC),' a product category tailored for customers without smartphones. This innovative solution provided a seamless way for them to access our services without needing a mobile app. I oversaw the successful city-wide launch, expanded active locations from 50 to 200, and managed the COC captain fleet. Although the project showed promise, it was discontinued later due to misalignment with the company's financial goals, yet the experience enriched my skills in product development and project management in the tech and transportation industry.

Bachelor Of Business Administration - Bba, Marketing

A Levels, Business/Managerial Economics, A*, A, A

Activities and Societies: Student Council 2014-2015 Vice President Chapter Records 2015-2016 100% Merit Scholarship

O Level, 4A*, 4A