Duane Johnson Email & Phone Number

Brooklyn, New York, United States

Reston, Virginia, United States

FedGeek supports both external and internal communications campaigns and initiatives by providing innovative solutions to various federal government, state/city government and commercial clients that promote relations with the community and stakeholders. Clients include the General Services Administration (GSA), Environmental Protection Agency, Federal Emergency Management Agency, and National Highway Traffic Safety Administration.• Build media purchasing plans in line with client goals, objectives and expected benchmarks. • Manage the development and execution of advertisements on more than $2,000,000 media purchases on Google Ads, Bing! Ads, LinkedIn Sponsored Content, Twitter Ads and Facebook Sponsored Content as well as standard websites placements. • GSA campaigns in FY21 generated more than 141.9 million impressions and 6.59 million clicks.• Compile campaign reports, monitor KPIs and recommend changes to optimize performance.• Draft press releases, social media posts, media advisories, talking points and regional employer materials for more than ten yearly traffic safety campaigns. • Ensure client campaigns and outreach are compliant with jurisdictional requirements.• Support conference planning, handling logistical support, meeting facilitation and notetaking.

Bethesda Maryland

Developed and managed campaigns from launch to closure for various programs which served a diverse audience among the military installation and its patients. Developed graphic design material using Adobe design tools for staff, students, residents, and prospective patients to promote patient-specific programs and internal faculty directives. Collaborated with various departments to manage the creative development and distribution of targeted email campaigns used to promote DoD specific healthcare programs and initiatives. • Engaged in project coordination and management to ensure smooth processes while streamlining marketing strategies for healthcare programs. • Advised communications and marketing staff on campaign improvement methods to ensure alignment with DoD policies and procedures.• Trained new staff on department-specific protocols to ensure continued quality marketing presentation.• Collaborated with the management team to spearhead meetings and department presentations.• Enhanced marketing initiatives by advising department on culturally sensitive communications

Virginia

Conducted in-depth qualitative and quantitative data for online marketing across various channels to synthesize findings and develop plans to mitigate underperforming programs, tailor content to recruit leads, and achieve measurable outcomes through target marketing, focus groups, and direct response marketing, and surveys. Led sales metric analysis of all product lines and key competitors.• Developed and optimized digital marketing materials for promoting online campaigns, which contributed to an increase in +1000 online supporters.• Enhanced customer communication through the implementation of Salesforce software to streamline sales metric product lines and market analyses.

Brooklyn, Ny

Provided administrative and clerical support to management team. Streamlined and enhanced weekly reporting for senior presentations on the growth of clients and products. Supported department staff by writing sales copy, organizing events, contributing to the annual marketing plan, helping implement and monitor marketing campaigns, handling correspondence, and assessing the effectiveness of marketing efforts. Successfully managed cross channel campaign tracking and reporting. • Developed marketing plans and budgets for digital advertisements, email blasts, and print ads. • Enhanced recruitment by conducting thorough needs assessments for prospective clients. • Coordinated digital campaigns and developed content for company websites and social media platforms, promoting events, and community advocacy leaders.

Washington D.C. Metro Area

Served as a liaison between leadership and local non-profit organizations and community leaders to coordinate interviews and conduct in-depth evaluations of initiatives to determine whether they were qualified to be aired. Supported the leadership team with the preparation of client communications and press materials, including press releases, media alerts, media pitches, collateral, and mailers, utilizing AP style for materials development. Assisted with the development and update of media lists and other department databases. • Established and coordinated the implementation of community outreach and corporate initiatives to aid the sales team in increasing community engagement by 10%.• Lead the WPGC FM promotions team to execute several community and corporate events.• Evaluated business structure of prospective candidates in order to optimize schedule.• Managed Public Relations and Marketing Campaign to raise awareness of HIV and AIDS, which led to 4,000 DC metro area residents to be tested for the virus.