Duane Mcquaid Email & Phone Number

Greater Toronto Area, Canada

Oshawa, On

Remote

Consulting with B2C, B2B retail brands to define their business, technological requirements, vision and product roadmap for their Shopify Plus, Adobe Commerce (Magento), or headless composable commerce websites Advising clients on how to leverage native platforms, middleware and 3rd party apps to achieve business objectivesLeading workshops to gather strategic, functional, marketing, UX/design & backend integration requirementsManaging the creation, prioritization and progressive elaboration of the product backlog within Jira Ensuring the Agile Scrum team has clearly defined, sprint ready user stories that are ranked by priority, story pointed and with approved acceptance criteriaFacilitating or participating in daily standups, sprint planning, sprint reviews, demos and retrospectivesLeading backlog refinement sessions with clients and internal scrum teams. Performing internal acceptance testing (IAT) and coordinating client User Acceptance testing (UAT)Collaborating with UX/UI designers to create intuitive user experiences, increasing user satisfaction and addressing customer needs/pain points while ensuring designs align with Jira backlogManaging stakeholder expectations and negotiating priorities and scope as requiredIdentifying potential risks and creating mitigation plansRelease planning - defining scope for MVP, stretch goal and post launch feature setsUtilizing Agile methodologies (Scrum/Kanban) to ensure efficient product development through iterative processes and frequent releases

Toronto, Canada Area

Serving as project manager, product owner and eCommerce Manager in leading the design, development and vision for Tractels first eCommerce website (B2C, B2B) through the entire software development lifecycle (SDLC) from inception to launchConducting Request for Proposal (RFP) process to evaluate and select a software development agency to create B2B and B2C eCommerce websitesDefining feature set, functional requirements, user journeys for MVP launch and long-term product roadmap Overseeing the website integration with the organizations Product Information Management (PIM) and backend order fulfillment systemsLeading stakeholder engagement workshops to understand business processes, ERP systems, shipping logistics, customer and inventory management to integrate within eCommerce operations Hiring, defining role and responsibilities, and managing the daily activities of eCommerce teamAnalyzing and reporting on Google Analytics data. Making data-driven decisions based on key performance indicators (KPIs) and user feedback to continuously optimize product performance and feature prioritizationConducting customer insights audit to understand our B2C customer and B2B distributors expectations and how to best deliver them value through eCommerce channelsSales forecasting and selling products through external channels such as Amazon Vendor Central, Amazon Seller Central and distributor websites

Leading a user-centered redesign of the website to rebrand, implement new functionality, improve the overall user experience while optimizing for mobile, leveraging marketing automation and user generated content (UGC)Implementing search engine optimization (SEO) best practices resulting in improved search rankings, reduced page load times and significant increases in web traffic, revenue and sales conversionsCustomer / market research and user journey mapping, identifying opportunities for competitive advantageManaging paid search marketing (SEM) including PPC campaigns and advertising on social media platforms (Facebook, Instagram, Pinterest, YouTube, Twitter and LinkedIn)Planning allocation of the digital marketing budget Creating analytics dashboards and reporting on key performance indicators (KPIs)Providing direction to digital media agencies in creating marketing videos and digital ads Writing copy for e-commerce sites, advertising campaigns, social media & PPC search marketingCreating emails campaigns and managing newsletter subscriber listsLeveraging UX optimization software to view heatmaps data, user session recordings and conversion funnels to better understand how users interact with websites and identify any usability issues

Serving as the voice of our clients by communicating the product vision, business strategy and functional requirements for Salesforce Commerce Cloud implementations / migrationsParticipating in pre-sales activities to determine project scope, cost and timelines Leading requirements gathering and backlog grooming sessions for multiple accounts. Writing user stories, acceptance criteria, QA and UAT test plans to ensure sprint readinessWorking with cross-functional teams (Developers, UX & Design, QA, Sales, Marketing, Merchandising) to produce and successfully launch enterprise SCC/DemandWare eCommerce solutionsParticipating in sprint planning, backlog prioritization, daily scrums, sprint reviews and retrospectivesTracking user stories, feature requests, software defects and maintaining Jira release plans

Toronto, Ontario, Canada

Working within Bell Professional services to deliver digital solutions and provide managed services for clients (retail/ecommerce, government, private sector) within Bell web hosting data centersCollaborating with product managers to define product vision for native mobile apps (iOS, Android) for crown corporation clients, then with Bell UX design and agile development teams to cost, develop and deploy mobile applicationsCreating Business Requirements documents (BRD), functional (FSD) and non-functional specifications. Use Cases, Process Flow diagrams, Impact Analysis and Risk Analysis documentation, Changes Requests and Test Plans Upgrading / modernization and maintenance of government websitesServing as account manager, facilitating weekly client status meetings to review current projects, coordinate resources, plan release schedules and define go-to-market (GTM) strategiesDual role of ScrumMaster and Product Owner on agile methodology projects. Leading stand-ups, sprint planning, sprint reviews and retrospectives. Removing project impediments and providing servant leadership Creating SOW’s and managing project scope, budget and delivery schedules for various web projects Upgrading and maintaining municipal government portals

Spearheading the evaluation and selection process for the e-commerce platform and 3rd party apps used to power Blacks enterprise eCommerce websites and digital printing applicationsProduct manager responsibilities for the design and development of the corporate eCommerce website and backend integrations, along with multiple digital photo printing apps (web and kiosk software) that enabled customers to import, edit, personalize and share images, photobooks, and photo gifts. This was supported by a custom developed fulfillment network allowing customers to place orders for digital prints and photogifts to be picked up at Blacks 200+ retail locations across Canada in as little as an hour Defining and communicating the product vision and go-to-market strategy with stakeholdersManaging the day to day operations, ongoing site development projects for Blacks e-commerce website. Vendor relationship management with technical partners, design agencies and 3rd party solution providersUtilizing customer research and web metrics-based reporting to inform development roadmapsCollaborating with marketing, category managers and merchandising teams to grow online business and support brick and mortar locations (BOPIS)

Managing day to day eCommerce site operations. Overseeing order fulfillment, sales processing, deployment of web promotions, updating site content and administration of ATG Content Management System (CMS)Provided technical support and training for customer service teamSupporting digital marketing activities (eNewsletters ; paid advertising ; search engine optimization ; web analytics reporting ; promotional campaigns)Managing QA/UAT activities

Development of a Point of Sale system (POS) for Blacks retail stores Development of retail store back office applications enabling store associates to execute start of day/end of day procedures, manage shipments and stock transfers, cash out registers and perform various reporting functionsConducting workflow analysis and user interviews to define requirements, then creating applications for inventory management, production planning, store scheduling, sales tracking, minilab operations and billing softwareCreating head office applications for payroll, fraud prevention, resource management, sales processing and quality assuranceProviding 2nd level POS support for customer service and retail storesCreated technical specifications, Visio flowcharts and workflow diagrams. Wrote software release notes, configuration procedures and end user training guides.

Diploma, Computer Programming And Systems Analysis

Business Administration