Patrik Duda Email & Phone Number

- Leadership and development of a team of six permanent employees and coordination of multiple freelancers.- Responsibility for creative strategy on both performance and branding channels.- Development, implementation, and continuous optimization of data-driven creative marketing strategies to achieve company goals.- Close collaboration with the media-buying team to ensure and continually optimize the ROI of creative campaigns.- Regular testing to continuously improve marketing strategies in response to changing market conditions and customer preferences.- Initiation and implementation of both quantitative and qualitative market research within the team to gain deeper insights into customer needs and market opportunities, and to develop creative strategies based on these insights.

Berlin, Germany

- Responsible for the entire go-to-market strategy of the internationalization (US & UK) in close collaboration with management.- Hiring for international key positions (including executives) in the content and marketing departments.- Coordination among developers, designers, content managers, and other stakeholders.- Communicating objectives and strategy to all stakeholders and key teams within the company.- Direct report to executive management, primarily CEO and CMO.

Berlin, Germany

- Founding and development of the offline sales team.- Implementation of a direct sales channel alongside established online marketing channels within the company.- Establishment of a sustainable and profitable direct mail channel for new customer acquisition & customer re-acquisition (Seven-figure marketing budget).- Management of a strategic partnership with Studienkreis, Germany's leading tutoring institute.- Establishment of innovative discovery formats to generate significant marketing projects (at least 5% company growth).

Berlin, Germany

- Supported the CEO during funding rounds and presentations to investors (Series D, €3M raise).- Led various MVP projects to validate business models (trade fairs, lecture series, promotions, hardware-software collaborations).- Market and competitive analysis for continuous adjustment of the company strategy.- Negotiation and management of collaborations with technology partners.

Berlin, Germany

- Actively supported the CEO in investor pitches.- Introduced retail sales in bookstores in collaboration with Thalia Bücher GmbH.- Developed video-based marketing strategies for conversion optimization.

Berlin, Germany

- Developed strategic decision-making bases for international market entries.- Investigated business models in potential markets.- Created market analyses for international markets.

Berlin, Germany

- International research and analysis to support executive management.

Neukundengewinnung im Hamburger Flagship Store.

Master Of Business Administration - Mba, General Management

Bachelor Of Arts (B.A.), Angewandte Medien, Medienwirtschaft

Located at the center of East Germany, the University for Applied Science in Mittweida offers one of the most comprehensive and most.

Volkswirtschaftslehre