Douglas Webb Email & Phone Number

Charlotte, NC, US

Lancaster, South Carolina, US

• Lead and manage a dynamic team of five creatives specializing in content, graphics, video, and copywriting to drive brand awareness and engagement.
• Develop and execute a strategic content flywheel to enhance organic reach, foster direct consumer relationships, and expand the total addressable market (TAM).
• Optimize written and visual content across eCommerce channels, improving organic presence, advertising efficiency, and conversion rates for enhanced market performance.
• Drive visuals and storytelling for Nutramax to share values with consumers and stand out in a crowdedmarketplace.
• Collaborate with brand, legal, and innovation to provide recommendations on go-to-market strategies and drive performance working with a multi-faceted team.

Lancaster, South Carolina, US

• Effectively directed a team of three Digital Marketers, including oversight of paid and organic search operations,social media, and programmatic ads.
• Drove internal paid search efforts, surpassing agency benchmarks by a 32% increase in click-through rates and a 49% increase in conversion percentages.
• Audited and optimized Amazon Ad accounts, yielding a 30% increase in sales growth.
• Managed visualization of KPIs in Data Studio, utilizing Supermetrics to automate data across all marketing channels.
• Managed $100K+ in marketing spend across 6-8 brands with a keen focus on optimizing and efficiency month over month.
• Led quarterly business reviews of marketing initiatives and provided recommendations to brand and leadership to drive future growth.

Tampa, Florida, US

• Managed demand generation campaigns for paid search, organic, email, with a 3x surge in inbound leads within a year.
• Executed a comprehensive relaunch of company live chat, resulting in a fourfold increase in leads for the channel with $16K+ in monthly recurring revenue.
• Enhanced SEO performance of the website’s blog, including a 25% increase in organic traffic and a 35% rise in Marketing Qualified Leads.
• Directed and established email automation and lead scoring to drive a surge in booked demos, email engagement, including a 28% growth in Closed-Won Opportunities.
• Utilized Databox and Tableau to create KPI dashboards to track marketing success as needed.

Tampa, Florida, US

• Effectively redesigned company website resulting in an 18% growth in organic traffic and a 6x increase in lead generation and a #1 ranking on multiple Google search results.
• Managed comprehensive research and participation in product and content road mapping to better increase value proposition, new business, and MSA deals.
• Created and implemented a content strategy for the CMS library that aligned with customer expectations and provided value for digital signage software.
• Coordinated with freelancers and created templates to allow content production to scale at a rapid pace despite being a small team with a tight budget.

Tampa, Florida, US

• Collaborated with a talented and diverse team to educate brand stories and benefits through research-based communication across multiple channels, including whitepapers, slide decks, infographics, and email campaigns.
• Authored and edited blogs to maintain consistency, voice, and style.
• Implemented email automation and sales funnels for whitepaper downloads, trade show attendees, and other campaigns.
• Created and implemented animations, including authoring copy for the digital signage content library.

US

• Enhanced the fan experience at Arvest Ballpark through engaging content, videos, audio, and on-field entertainment.
• Managed game day staff of 20+ employees and up to three direct reports (seasonal employees and interns).