Dulce González Email and Phone Number

As Design Program Manager, I expand and evolve the Elite program—one of Corefact's top-producing products bringing in an estimated $6-7 million in revenue. My role is key in shaping different real estate strategies that identify and drive product initiatives forward, improve team efficiency, and provide a more desirable client experience.My responsibilities include:• Onboarding, training and managing an overseas team of contract designers. I recently managed employee training for 5 new hires over a period of 2-3 months offering continuous guidance and mentorship on best practices while providing constructive feedback. • Develop and maintain relationships with the content manager, product managers, engineers, designers, and other departments to ensure company objectives are being met, facilitate cross-functional communication, and foster a culture of continuous improvement and growth.• Stay up-to-date with industry developments and clientele feedback for improved product development and implementation.Some of my notable accomplishments include:• Establishing and streamlining a clear process for onboarding international contract designers that takes into consideration language barriers, learning preferences and time differences. My improved process reduced the previous onboarding timeline by nearly 40%.• Created guidelines and established a library of design source files to streamline the Elite product content design creation.

-Interviewed, trained, and manage team of overseas contract designers-Trained new junior designers-Worked closely with Art Director and fellow designers in the improvement and expansion of Corefact services

As graphic designer, my focus shifted to top-producing real estate agents, product development for the Corefact online store, and external company project proposals in addition to my previous responsibilities with custom design clients and the Elite Campaign. In 2020, my COVID-19 Response work was an integral part in keeping the company's revenue stable during the unpredictable beginning stages of the pandemic.Some of my notable accomplishments include:• Effectively completing over 450 year-long marketing strategies for real estate agents nationwide, resulting in a happy and repeating customer base.• Designing all new seasonal postcards, door hangers, flat mailers, and other print products for the company’s online store, resulting in a consistent increase in company revenue for the targeted category in comparison to the revenue of the previous year.• Creating a series of unique, hand-drawn illustrated recipe postcards that each brought in an additional $30,000 in revenue in comparison to the postcards of the same category.• Designing external marketing work and project proposal for CoVerica, SunBasket, HP Inkspiration, and Homebot, resulting in additional partnerships.• Illustrating a real estate agent persona called K-Dub the Panda, resulting in Corefact being named Marketing Category Winner at the 2019 futuRE Pitch Battle.• Assisting two international interns in their design work and career development.• Training and managing junior designers on the design team's processes and workflow.• Spearheading the COVID-19 Response that helped real estate agents pivot their marketing and maintain their farm relevance during a time of uncertainty.

I started working at Corefact as a junior designer, designing year-long marketing strategies for real estate agents based on their personal or brokerage branding. I helped implement a more streamlined version of the company's semi-custom marketing product (the Elite Campaign) that helped scale the number of agents each designer can assist with. My responsibilities included: • design consultations with clients via phone and email to fulfill custom design requests• photo-editing and retouching• layout and typography clean-up• performing quality assurance checks• managing file assets• preparing finalized design files of postcards, brochures, business cards, etc for bulk print production.

Dove into the world of freelancing as a way to hone my design skills and learn business practice and techniques. What I did and what I learned:• Produced custom vector graphics, brand identities, promotional materials and artwork for various individuals and print and web projects.• Gained valuable experience working directly with clients to ensure 100% satisfaction and efficiently completed projects on time and within the agreed budget.

• Maintained and constantly updated the newly redesigned website that I helped create.• Added code in order to make each web page more responsive and mobile-friendly. • Met with staff from the Student Disability Center and discussed how to make the website accessible for those with motor or visual impairments. Changes were then implemented.

• Partnered with student coordinators from multi-ethnic communities to create and design the flyers, tabloids, posters, brochures, t-shirt designs, and other marketing material for their campus programs and events. • Following strict deadlines, I designed graphics that communicated the essence of the cultural program or event without ever resorting to designs that were cliche or stereotypical. • Some of my work includes the t-shirt design for the Cross Cultural Center's 25th anniversary, La Raza Cultural Days 2015 posters and flyers, the International Student Handbook, and more.

• Gained hands-on experience in the museum exhibition process including installation design and the handling of objects. • Other responsibilities included greeting and assisting visitors as well as creating small graphics such as the labels for the objects in display.