Duncan Ashcroft Email & Phone Number

Adelaide, South Australia, Australia

The role is to provide fact based decision making regarding brand focus, range, NPD development and trends in the total liquor industry, focused primarily on the beer categoryAreas of responsibility include:Helping steer the Coopers brand based on a foundation of researchIdeation, development and go-to-market roll out of NPD across the portfolioAnnual Brand Plan SupportProduct Management & NPD Gate ProcessCategory ReviewsConsumer InsightsRange ManagementProvide leadership to the brand team on category insights

Adelaide, Australia

Responsibility for delivering insight support to key functions of the businessUtilize various data sources to support decision makingProvide recommendations for data sourcing requirementsSharing information capabilities with key internal stakeholdersAid key customer joint business planningDrive opportunities through gap analysis and category reviewsPartner with both domestic and international teams to share best practice across key marketsPartner with marketing to provide assistance in managing brand portfolio

Develop strategies for a raft of brands across the Samuel Smith & Sons/ Negociants portfolios into the national accounts, primarily Woolworths Liquor Group and Coles Liquor Group.My role is the main business partner with the Coles and Woolworths National Account Managers as well as supporting the GM's of Samuel Smith, Negociants and the wider sales support team.Ongoing activities include:- Review and management of margins in national accounts on an ongoing basis- Control of upfront and ongoing promotional support in line with budget expectations- Review of proposed deals by channel meet business expectations of volume and margins- Use analytic tools such as Nielsen, Aztec and Cognos to review performance of products by channel vs competitive set- General commercial support for sales team with other internal departments and with external customers

Adelaide

Business partnering with National Account Manager- Alternate Channels to offer commercial support covering 7 cellar doors, Direct to Consumer, Online and an outbound calling team. Utilise financial and strategic strenths to drive profitable sales through all of these channels.Business partnering with Regional Field Sales Manager offering commercial support to the general trade business units in Vic/ Tas, SA/NT and WA.Management of 1 commercial analyst and 1 admin support employeeReport and analysis of month end resultsMain contact with rebates and claims team to ensure claims costs are managed within budgetAd hoc national reviews of gaps to Annual Plan, main drivers of variances and vision of R & O'sPart of Collaborative Commercial Planning to set annual budgetsAd hoc Aztec reviews to review performance vs competitors and the total marketKey driver of sales incentive budget build and reviewWork with Sales Operations team to ensure standard reporting covers the needs of all field staff to minimise the need for as hoc reporting

Financial evaluation of major banner groups regarding product mix, price support, cost drivers and general profitabilityBuilding bottom up profit centre budgetsProduction/ Sales forecasting, attaining the lowest forecasting error BUAided in achievement of EBIT results over 3 financial yearsReview of promotional price performance vs. budget and volume targetsMarket insights using analytical tools (e.g. Aztec) to drive insight and forecastCOGNOS reporting for banner, customer and product analysisManagement of Administration function and staffBanner Group maintenance and control of all territory maintenanceOverseeing third party distribution service provider (BevChain) including stock-take and relief warehouse responsibilitiesManage the analysis and tracking of key SKU distribution by territory and bannerProficient in FPAR (Financial Planning, Analysis and Reporting) software

Responsible for National Accounts' seasonal orders; using analysis to ensure the account receives the best mix of product and each outlet receives the correct amount of product to balance sales targets and returnsWorking with National Account managers to attain shared objectives via constant review of sales Ad hoc reporting for National Accounts and independents, as well as other retail projects such as shared objective reviews and pitches.Plan-o-gramming stores to ensure the best product is exposed to the consumer in the most efficient and effective mannerTesting of temporary ranges to report to key stakeholders the performance of a product/ range of products and recommendations on the range potential

Melbourne, Australia

Organisation and implementation of corporate eventsManagement of staffMarketing for the business (direct, electronic, in-store)Wine sourcing and price negotiationDesign of corporate and personal labelsStock controlAdministrative duties

Bachelor Of Commerce, Marketing/ Econometrics

Diploma Of Wine Technology And Marketing

Education record

Activities and Societies: 1st Soccer Captain (Hons.) House Colours

Mini Mba, Marketing, C