Duncan Castle Email & Phone Number

London, England, Gb

London, England, United Kingdom

Creating and communicating product propositions and brand elements across all 86 key markets for the global leader in market intelligence.- Ensuring brand, identity and product solutions align effectively and deliver clear reasons to buy across multiple assets. - Lead in the creation of sales enablement collateral together with projects driving global sales performance.

Undertook freelance projects including brand strategy consulting, developing business pitches, copywriting and online editing for marketing agencies, start up clients and charities.

London, England, United Kingdom

Delivered strategic marketing and brand-related projects across a property portfolio that included Retail Centres, Central London Offices and Prime Residential Estates for a leading FTSE100 listed commercial property company.- Enhanced the B2C marketing campaigns that maximised footfall and engagement within the retail and office sectors, leading to the roll-out of successful seasonal calendars and delivered higher incremental retail sales and office space contracts.- Amplified British Land’s core asset brands that raised the site profile leading to an increase in consumer appeal, footfall and dwell time.- Devised a simplified, cost-effective process for company-wide CGI development and implementation that reduced project timelines, removed duplication of input and generated annual company-wide savings in excess of £80K.

Hemel Hempstead, England, United Kingdom

Introduced clarity and consistency across the Warner Leisure Hotel portfolio and related communications channels. I also controlled all aspects of a £1.4M Brand, PR & Social Media budget whilst managing and mentoring two direct reports (PR & Product).- Implemented a new brand identity which included refined brand positioning and a full brand marketing campaign, whilst promoting best practice sharing across 14 hotel management teams, Bourne brands and partners.- Accomplished £100K annual savings by recruiting a new photographic agency for on-site shoots, producing striking new imagery for use across guest and trade communication at -30% cost reduction.- Upgraded the suite of guest-facing communications, including campaign toolkits, site signage, menus and retail collateral which provided clarity of brand identity for guests and on-site teams.

Hillingdon, England, United Kingdom

Implemented and accelerated the brand vision and strategy across 140 international markets for the car rental portfolio of Hertz, Dollar, Thrifty and Firefly brands. Reported directly to the EMEA Marketing Director.- International lead for the company's largest-ever brand redevelopment project, implemented the refreshed best-in-class brand identity proposition for over 100 markets and 5,000 rental sites.- Accomplished effective marketing communications, new product launches and drove business via the direct channel across the EMEA region whilst liaising with the CRM, partnerships, PR, direct and franchise teams.- Enabled alignment across creative and media agencies, utilised a £2M budget responsibility.

London, England, United Kingdom

Developed the brand proposition and overall strategic direction of the 280 Strada, Café Rouge, Bella Italia and brasserie-branded restaurant portfolio across multiple channel touch points via: - Delivered best value via effective marketing activity for the brands, including recommendations for promotional and communications improvements.- Developed, executed and evaluated the brand business plan to support sales targets through effective leadership and project management skills - on time and within budget.- Helped define the customer experience via customer segmentation and acquisition, promotions and competitive positioning.

Harefield, England, United Kingdom

Managed and communicated the annual marketing plan to 2,000 Budgens and Londis independent retailers.- Drove the development of annual marketing plans that delivered against overall retail goals and executed detailed period-by-period retail marketing activity.- Implemented creative campaigns supporting the overall advertising and brand strategy.- Created marketing communications brand guidelines manuals, ensuring compliance to the umbrella strategy and introducing systems & processes guaranteeing efficient delivery of the communications plan.

Watford, England, United Kingdom

Managed the marketing and promotional programme for the UK division of Blyth Inc. - a leading global home fragrance manufacturer - to 2,700 independent sales personnel.- Managed the UK marketing team, research and PR functions and liaison with the Direct Selling Association industry organisation.- International lead providing strategic input on proposed global product launch suitability.- Co-ordinated, monitored and evaluated all marketing and promotional activity.

Slough, England, United Kingdom

Led consultancy and field training at key bottler/manufacturer partners across 19 international markets.- Improved the company returns on trade promotional expenditure.- Established a strategic approach, supported by best practices, for trade promotional tactics and mechanics through MENA territories.

London, England, United Kingdom

Established the newly created promotions function.- Implemented a strategic review of promotional activity and third party brand partnerships.- Developed and implemented a refocused strategy for consumers and trade.

Hayes, England, United Kingdom

Produced tailor made / branded promotional programmes and managed their implementation from concept through to launch - together with delivering award-winning cross-functional projects.

Isp Diploma, Grade A

B A (Honours), Business Studies

Education record