Duncan Castle

Duncan Castle Email and Phone Number

Marketing Manager - Brand and Propositions @ Mintel
London, England, GB
Duncan Castle's Location
London Area, United Kingdom, United Kingdom
Duncan Castle's Contact Details

Duncan Castle personal email

n/a
About Duncan Castle

An experienced and highly successful Brand Marketing Manager with an impressive track record of developing and executing robust sales and marketing plans.Brings to the fore excellent strategic planning, interpersonal and communication skills together with a proven ability to lead and deliver rapid and sustainable results across the FMCG, Retail, Hospitality, Travel and Property sectors, both domestically and internationally.Now open and actively looking for the following roles on a full-time or contract basis:- Brand Manager- Marketing Manager- Marketing CoordinatorTo discuss an opportunity or to request a copy of my CV simply connect, message or contact me today.#BrandManager #MarketingManager #MarketingCoordinator #Opentowork #Opentoopportunities

Duncan Castle's Current Company Details
Mintel

Mintel

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Marketing Manager - Brand and Propositions
London, England, GB
Website:
mintel.com
Employees:
1631
Duncan Castle Work Experience Details
  • Mintel
    Marketing Manager - Brand And Propositions
    Mintel
    London, England, Gb
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  • Mintel
    Marketing Manager - Brand & Propositions
    Mintel Oct 2021 - Present
    London, England, United Kingdom
    Creating and communicating product propositions and brand elements across all 86 key markets for the global leader in market intelligence.- Ensuring brand, identity and product solutions align effectively and deliver clear reasons to buy across multiple assets. - Lead in the creation of sales enablement collateral together with projects driving global sales performance.
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  • Freelance
    Brand Marketing Consultant
    Freelance May 2020 - Oct 2021
    Undertook freelance projects including brand strategy consulting, developing business pitches, copywriting and online editing for marketing agencies, start up clients and charities.
  • British Land
    Senior Marketing Manager
    British Land Jan 2018 - Dec 2019
    London, England, United Kingdom
    Delivered strategic marketing and brand-related projects across a property portfolio that included Retail Centres, Central London Offices and Prime Residential Estates for a leading FTSE100 listed commercial property company.- Enhanced the B2C marketing campaigns that maximised footfall and engagement within the retail and office sectors, leading to the roll-out of successful seasonal calendars and delivered higher incremental retail sales and office space contracts.- Amplified British Land’s core asset brands that raised the site profile leading to an increase in consumer appeal, footfall and dwell time.- Devised a simplified, cost-effective process for company-wide CGI development and implementation that reduced project timelines, removed duplication of input and generated annual company-wide savings in excess of £80K.
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  • Bourne Leisure
    Brand Manager
    Bourne Leisure Sep 2015 - Sep 2017
    Hemel Hempstead, England, United Kingdom
    Introduced clarity and consistency across the Warner Leisure Hotel portfolio and related communications channels. I also controlled all aspects of a £1.4M Brand, PR & Social Media budget whilst managing and mentoring two direct reports (PR & Product).- Implemented a new brand identity which included refined brand positioning and a full brand marketing campaign, whilst promoting best practice sharing across 14 hotel management teams, Bourne brands and partners.- Accomplished £100K annual savings by recruiting a new photographic agency for on-site shoots, producing striking new imagery for use across guest and trade communication at -30% cost reduction.- Upgraded the suite of guest-facing communications, including campaign toolkits, site signage, menus and retail collateral which provided clarity of brand identity for guests and on-site teams.
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  • Hertz
    Brand Strategy Manager
    Hertz Jun 2011 - Aug 2015
    Hillingdon, England, United Kingdom
    Implemented and accelerated the brand vision and strategy across 140 international markets for the car rental portfolio of Hertz, Dollar, Thrifty and Firefly brands. Reported directly to the EMEA Marketing Director.- International lead for the company's largest-ever brand redevelopment project, implemented the refreshed best-in-class brand identity proposition for over 100 markets and 5,000 rental sites.- Accomplished effective marketing communications, new product launches and drove business via the direct channel across the EMEA region whilst liaising with the CRM, partnerships, PR, direct and franchise teams.- Enabled alignment across creative and media agencies, utilised a £2M budget responsibility.
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  • Tragus Group Holdings Limited
    Head Of Brand
    Tragus Group Holdings Limited Jul 2010 - Jun 2011
    London, England, United Kingdom
    Developed the brand proposition and overall strategic direction of the 280 Strada, Café Rouge, Bella Italia and brasserie-branded restaurant portfolio across multiple channel touch points via: - Delivered best value via effective marketing activity for the brands, including recommendations for promotional and communications improvements.- Developed, executed and evaluated the brand business plan to support sales targets through effective leadership and project management skills - on time and within budget.- Helped define the customer experience via customer segmentation and acquisition, promotions and competitive positioning.
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  • Musgrave
    Marketing Communications Manager
    Musgrave Sep 2008 - Jul 2010
    Harefield, England, United Kingdom
    Managed and communicated the annual marketing plan to 2,000 Budgens and Londis independent retailers.- Drove the development of annual marketing plans that delivered against overall retail goals and executed detailed period-by-period retail marketing activity.- Implemented creative campaigns supporting the overall advertising and brand strategy.- Created marketing communications brand guidelines manuals, ensuring compliance to the umbrella strategy and introducing systems & processes guaranteeing efficient delivery of the communications plan.
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  • Partylite Uk Ltd
    Marketing Manager
    Partylite Uk Ltd Mar 2000 - Apr 2008
    Watford, England, United Kingdom
    Managed the marketing and promotional programme for the UK division of Blyth Inc. - a leading global home fragrance manufacturer - to 2,700 independent sales personnel.- Managed the UK marketing team, research and PR functions and liaison with the Direct Selling Association industry organisation.- International lead providing strategic input on proposed global product launch suitability.- Co-ordinated, monitored and evaluated all marketing and promotional activity.
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  • The Coca-Cola Company
    Trade Promotions Manager - Mena Division
    The Coca-Cola Company Mar 1999 - Mar 2000
    Slough, England, United Kingdom
    Led consultancy and field training at key bottler/manufacturer partners across 19 international markets.- Improved the company returns on trade promotional expenditure.- Established a strategic approach, supported by best practices, for trade promotional tactics and mechanics through MENA territories.
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  • Hmv Uk Ltd
    Promotions Manager
    Hmv Uk Ltd Jun 1995 - Feb 1999
    London, England, United Kingdom
    Established the newly created promotions function.- Implemented a strategic review of promotional activity and third party brand partnerships.- Developed and implemented a refocused strategy for consumers and trade.
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  • H.J. Heinz Company
    Assistant Promotions Manager
    H.J. Heinz Company Oct 1990 - Jun 1995
    Hayes, England, United Kingdom
    Produced tailor made / branded promotional programmes and managed their implementation from concept through to launch - together with delivering award-winning cross-functional projects.
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Duncan Castle Skills

Marketing Communications Marketing Brand Management Strategy Integrated Marketing Management Advertising Brand Development Business Planning Strategic Planning Cross Functional Team Leadership B2b Fmcg Leadership Business Strategy Event Management Customer Insight Retail Internal And External Communications Business To Business Fast Moving Consumer Goods Project Management

Duncan Castle Education Details

Frequently Asked Questions about Duncan Castle

What company does Duncan Castle work for?

Duncan Castle works for Mintel

What is Duncan Castle's role at the current company?

Duncan Castle's current role is Marketing Manager - Brand and Propositions.

What is Duncan Castle's email address?

Duncan Castle's email address is du****@****i.co.uk

What schools did Duncan Castle attend?

Duncan Castle attended The Institute Of Promotional Marketing (Ipm), University Of Portsmouth, Kent College, Canterbury.

What skills is Duncan Castle known for?

Duncan Castle has skills like Marketing Communications, Marketing, Brand Management, Strategy, Integrated Marketing, Management, Advertising, Brand Development, Business Planning, Strategic Planning, Cross Functional Team Leadership, B2b.

Who are Duncan Castle's colleagues?

Duncan Castle's colleagues are Ashyqyn Hamli, Jana Grossenbacher, Tippy Poolphokphol, Erick Martinez, Linna Zhang, An Smith, Mireya Sandoval.

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