Duncan Madden's Location
London, England, United Kingdom, United Kingdom
Duncan Madden's Contact Details
Duncan Madden work email
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Duncan Madden personal email
n/a
About Duncan Madden
I'm a freelance creative, commercial and technical writer and consultant. I don’t ‘create content’ – I tell stories, craft user experiences, market ideas and products, and make complicated subjects clear and easy to understand. As a journalist and editor I write and commission features, stories and travel articles for national and international magazines, newspapers and websites. As a copywriter I work with global multinationals and hungry startups, tailoring everything from brand bibles to user interfaces, social media strategies to technical manuals. My copywriting experience and skills include SEO; user experience; information architecture; wireframes; user guides; product, service and app development from back end to front end, final review and delivery; and translation/localisation management. I work with startups and blue chip multinationals on commercial and marketing copy, from company rebranding to website rewrites, marketing and PR, customer communications and blogs, social media, internal communications, style guides, and B2B and B2C copy.Simply, I love to write. And I love to apply good writing to every medium and platform to create a better experience for the reader, and deliver tangible commercial and fiscal results for my clients. Currently I split my time between Köln and London. Check my online portfolio at duncanmadden.com
Duncan Madden's Current Company Details
Duncan Madden Work Experience Details
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OwnerMadden MediaLondon, Gb
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Founding MemberNuiou Jun 2024 - PresentGlobalWe're a small global collective of expert independent creatives focusing on the human perspective of discovery, our planet and the places we live in. -
OwnerMadden Media 2003 - PresentUk And The WorldFreelance copywriter for, amongst many others, Cashplus, Group Of Humans, Timberland, Vestd, Experian, Mediablaze, SearchStyle, YOPA.co.uk, Barclays, MasterCard, Vodafone Group, Samsung, Yahoo, Vertu mobile phones, DigitasLBi, Great Fridays, Jetsetter, StayXO, Ten Lifestyle, Fujitsu Siemens, British Telecom, Syndicut, Criminal Clothing, Panasonic, Remington, Immediate PR, Advanced Payment Solutions, FSL Event Management, KCS Integrated Marketing and Payroll Solutions, Cobra Biotechnology, Supporto, Zoeftig, esl Employment Services, Newbury Racecourse, Elliott Bauer, Blick Rothenberg.Freelance journalist contributing to a range of high profile magazines and websites including Forbes, Lonely Planet, Time Out, BOAT International, Sunday Times Travel, Escapism, Square Mile, Discovery, Travel Ideas, b.inspired, Timberland.com, Mashable, Arena, FHM, FHM.com, Men’s Fitness, ShortList, Glamour, Recombu, ARISE, Palladium, Nuts, T3, T3.com, T3 Home, Festival Baby, Real Travel, Boys Toys, ICE Magazine, Penthouse, Switched On, Hotdog, Metro, DVD Review, Essential Home Cinema, Digital Photographer, Widescreen TV Buyer, Surrey Monocle, Huck, Livewire, simonseeks.com, theregister.co.uk, avreview.co.uk, pocket-lint.com, shortlist.com, mydeco.com, kelkoo.com, handbag.com, productsifter.com.
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Writer HumanGroup Of Humans™ Oct 2018 - PresentWorldwideA curated network of designers, thinkers and technologists. Calm and neutral, we celebrate vulnerabilities and differences by finding ways to learn from them.PurposeBringing people together to imagine a better future.Rules of engagementWe solve the right problems in the right order to create a stronger, more relevant and humanised business.WhyBecause technological progress to date has focused on efficiency and the removal of humans from industry. We believe designers, thinkers and strategists must guide technology disruption towards a more human future.HowThrough an understanding of culture, human history and the role of business in society, our designers, thinkers and strategists empower our clients to secure a purposeful and sustainable future for their business.WhatProducts and services that work with and for society. We favour ideas that generate value without denigrating the environment or the people who depend on it.#wastenot -
Contributing WriterForbes Nov 2017 - PresentI'm a contributing travel writer to Forbes.com writing weekly articles on all aspects of travel, including trip write-ups, hotel, city and country guides, environmental issues, travel kit reviews, travel tips, trending destinations and anything else that might inspire you to get up and go.
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Travel WriterSquare Up Media 2012 - PresentThe WorldI write luxury and adventure travel stories (and the odd advertorial) for Escapism (the UK's biggest individual travel magazine), Square Mile and Hedge magazines. Recent features include a journey of discovery in Bhutan, ice driving the frozen lakes of north Sweden, surfing the Maldives, uncovering the real Rio de Janeiro, crossing borders in Baja and a hard week in Oberlech, Austria discovering how millionaires tackle the traditional ski holiday.You can read these features and more of my work at www.escapismmagazine.com and www.squaremile.com -
Copywriter, Ux Writer & Brand ConsultantNomoko May 2020 - Jul 2022I worked with Nomoko, a Zürich based startup, to help establish its product offering and grow its brand identity. Owning the English copy across marketing, web and product, I collaborated with design and dev teams to build a highly technical Digital Twin platform targeting the Swiss real estate industry, worked with marketing and design teams to explain and promote the concept to targeted industries, and wrote long-form articles on industry relevant subjects including Digital Twins, Big Data and the metaverse. Take a look at nomoko.world. -
Product And Marketing CopywriterExperian Jul 2015 - Jan 2019I freelanced regularly for Experian across its product and service offering and owned the product copy across experian.co.uk and related websites and apps. Collaborating with the product and design teams, I write all web and app copy including everything from product and service descriptions to establishing customer journeys with best UX practice, FAQs and terms of use. Much of this work is subject to stringent regulations to make sure it adheres to legal and FCA requirements, so I'm now very adept at working with legal and compliance teams. I also work regularly with the Experian marketing department, supporting the in house copy team as and when needed on everything from video descriptions to newsletters, direct mail, blog articles and promotional materials. -
Copywriter And Content StrategistDigital Detox Aug 2016 - Oct 2017London, United KingdomI've contracted with digital design and development agency Digital Detox on a few projects now. These include a complete restructure, redesign and rewrite of a core internal service and platform for a global banking giant as well as a redesign and rewrite of the agency's own website at digital-detox.co.uk. -
Copywriter, Content Manager And Proposition StrategyVestd Aug 2015 - May 2017London, United KingdomVestd is a revolutionary equity distribution platform that helps startups and SMEs issue shares to their team members, customers and collaborators. Disrupting traditional and outdated equity distribution methods such as option and EMI schemes, Vestd gives businesses new opportunities to use their equity to fuel growth and reduce their dependence on cash. I joined to establish and refine a unique voice and style for Vestd, everything from crafting compelling user journeys on vestd.com to unravelling and explaining often complex descriptions of how share allocation and equity work. As well as owning all written content on vestd.com from concept through to the current live site, I also create support material, write educational guides to equity distribution and the equity economy, and work with businesses joining the platform to create and define their business propositions in the best possible light. -
Copywriter And Content EditorGreat Fridays 2012 - 2017London, Uk And San Francisco, UsaI worked on a freelance basis with Great Fridays for several years as their reference copywriter for in-house and client-side projects and then again after its merger with EPAM, a global service design agency listed at number eight on Forbes' 25 fastest growing public tech companies.Internally I've worked on the company rebrand and helped establish the Great Fridays brand identity through tone of voice, front end website content, company blogs and press releases. Client-side I create and edit everything from front end website content to technical user guides, mobile apps and app store descriptions for a range of clients including Vodafone, Texas Pearson, MasterCard, Thomson Reuters and PayPal.
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CopywriterVodafone 2009 - Feb 2016London, United KingdomI work with Vodafone Group Services on a freelance project-by-project basis ensuring a consistent tone of voice across disparate Group teams and projects. Copywriting duties are wide-ranging, from writing and editing technical, brand, design and copy style guides to working with developers creating front end user journeys for websites (fixed and responsive) and mobile apps. Other responsibilities include creating marketing and promotional material for new products and services, writing user product guides, direct email campaigns, handling Group-wide internal communications and managing product and service translations to 13 operating countries. -
Copywriter And Content StrategistSearch Style Ltd Jun 2015 - Aug 2015London, United KingdomSearch Style is a new community-led social network startup that brings together styles and trends from around the world, aggregated through Instagram and automatically added to a user's profile on Search Style. I joined on a short project to review the UX side the Search Style platform. I had responsibility for all customer-facing content – refining and creating the copy, tone of voice, user journeys and assorted long form pages including elevator pitches, press releases and the like. -
Freelance CopywriterYopa Property Jan 2015 - Jun 2015London, United KingdomI was brought in to conduct a full copy and UX review of new online property agent YOPA.co.uk prior to launch. I reviewed and edited existing site content, streamlined the user experience for payments, property uploads and general site interaction. I also created a comprehensive set of FAQs, error messages and automated emails.I now work as a freelance consultant on a variety of YOPA projects, from marketing content for direct e-campaigns to blogs, advertorials, straplines for advertising banners and hoardings, and other online marketing material. -
Content EditorMediablaze Group Mar 2015 - May 2015LondonI joined for a two-month contract as an editor and writer for a new Timberland project, called The Modern Trail. I commissioned articles and features from writers around the world; wrote lifestyle features, reviews and travel guides for UK and US cities; worked on content strategy for upcoming seasons; and headhunted new brand ambassadors – called MarkMakers – for upcoming Timberland projects. You can check out The Modern Trail content at www.timberland.com/untied -
Head Of Brand And ContentCrowdshed Jan 2014 - Feb 2015London, United KingdomAs a co-founder and head of brand and content for this crowdfunding startup, I helped bring the brand to life and create a unique and compelling identity that stood apart in the crowdfunding and alt finance industry. From establishing brand identity by laying out brand values, recognising customer needs and targeting missed opportunities in the finance market to creating a unique tone of voice that straddled our on and offline communications, we quickly established CrowdShed as a leading player in UK crowdfunding. My role covered everything from building exciting and instinctive user journeys for fundraisers and funders on our web platform to generating press awareness and momentum, creating exciting and innovative social media content and promoting the CrowdShed ethos across all channels to all market sectors. A huge but very rewarding challenge. -
CopywriterBarclays Jun 2013 - Apr 2014London, United KingdomI joined the digital content team as a copywriter working on new web and mobile products and services for Barclays Online Banking. Working with project managers, developers, designers, UX specialists, project stakeholders, legal, brand and compliance teams, I helped create user journeys and front end content for projects navigating the complex and technically demanding rules and regulations of the financial services industry. Other responsibilities involved writing FAQs, terms and conditions, video scripts for promotional and how-to videos, collaborating with Barclays partner companies, and elucidating often extremely complicated financial information into consumer-friendly content. -
Travel CorrespondentJetsetter 2011 - 2014The WorldI write practical and honest guides and reviews to luxury hotels around the world for Jetsetter's commercial flash sale discount luxury travel service. So far I've reviewed hotels for Jetsetter in the UK, Iceland, Spain, Costa Rica, Mexico, America and Germany. -
Copywriter And Content CuratorJetsetter May 2011 - Nov 2011London, United KingdomOver a six-month contract I curated the transition of Jetsetter's US identity for the UK market. Alongside writing new hotel reviews, I edited and 'translated' several hundred existing reviews from US to British English, created new email marketing communications and newsletters, promotional marketing material and social media, and edited the UK Jetsetter website.
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CopywriterFoolproof Jan 2013 - Apr 2013London, United KingdomI took on a freelance contract for UX design agency Foolproof, managing a massive technical copywriting project for one of the world's largest technology and mobile hardware and software brands. The project involved creating and editing around 40,000 copy strings for the company's new flagship mobile platform, liaising with both the Foolproof agency and the mobile brand's overseas creative and management teams. I employed and managed a small team to meet extremely tight deadlines, working to weekly sprints and ensuring a constant and consistent workflow, with clear and open communication channels between all teams at all points. -
Freelance CopywriterDigitaslbi 2011 - 2013Copenhagen Area, DenmarkI worked remotely for LBi Denmark on a project-by-project basis for international clients including IKEA and Secunia security software, writing English SEO and metadata content, web and product descriptions, social media posts, and commercial video scripts. -
CopywriterIkea Communications Mar 2011 - Sep 2011Three-month contract to update and create copy for IKEA's rebranded .com website. Copy creation included SEO and metadata content for all departments and product ranges, and creative introductory and descriptive furniture copy for departments including bathroom, kitchen and home office. Ongoing video script writing, web copy creation and management on an ad-hoc basis. -
EditorPalladium Magazine 2010 - 2011I freelance edited four issues of Palladium magazine, a quarterly luxury publication that differentiates itself from the traditional stereotype of ‘men’s magazines’ with opinion-led and factual features, reviews and news on globally significant topics across the cultural spectrum. Aimed directly at the high-end of the contemporary urban men’s market, Palladium has dedicated sections covering business, politics, the arts, literature, architecture, design, technology, film, music, travel, health, food, fashion and the environment.
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Editor Of Boys Toys MagazineFreestyle Publications Mar 2004 - Dec 2006Editor of a monthly international technology and lifestyle publication.Duties included commissioning all editorial and visual content, managing an extensive team of freelancers as well as an in-house editorial and design team. Working to strict editorial, PDF and print deadlines on a monthly basis, liaising with the production department and online printers. Sub-editing all copy and proofing all designed work. Commissioning and directing monthly product, car and fashion photo shoots. Organising and writing group tests, product reviews, competitions, features, film and DVD reviews, as well as the editorial leader. Working to a set magazine budget, completing comprehensive monthly balance sheets looking at cost per page production ratios and creating ways to improve them. Ensuring the smooth and productive running of a very lively magazine and staff in a small independent publishing company.In my tenure I was responsible for a complete magazine redesign and restructure, leading to increased advertising revenue and circulation figures in an extremely competitive marketplace.
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Sub-EditorParagon Publishing Feb 2002 - Mar 2004I started my journalism career as a sub-editor working across several titles including Hotdog Magazine, DVD Review, Digital Photographer and Digital Photography Made Easy, ensuring editorial, PDF and print deadlines were met.Duties included subbing and proofing all editorial and visual content pre and post design in terms of spelling, grammar, continuity, legality, house style and quality. Working to strict daily and monthly deadlines. Writing issue reports highlighting weak and strong points in the production process and how to increase efficiency and productivity. Writing features for several magazines, film and DVD reviews, all captions, standfirsts, titles, hardware reviews and photography tutorials. Liaising with the senior sub-editor and training new sub-editors.
Duncan Madden Skills
Copywriting
Journalism
Seo
Social Media
Publishing
Content Management
Email Marketing
Magazines
User Experience
Marketing Communications
Public Relations
Advertising
Copy Editing
Integrated Marketing
Editing
Freelance Writing
Internal Communications
Seo Copywriting
Brand Development
Photography
Travel Writing
Social Media Marketing
Publications
Marketing Copy
B2b
Film
Digital Photography
Photojournalism
Copy Testing
Online Journalism
Technical Writing
B2c
User Generated Content
Website Copy
Copy Development
Multimedia Journalism
Travel Photography
Brand Communication
Telecommunications
Web Content Writing
Content Strategy
Press Releases
Writing
Creative Writing
Newsletters
Content Management Systems
Duncan Madden Education Details
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Film Studies, Media And English
Frequently Asked Questions about Duncan Madden
What company does Duncan Madden work for?
Duncan Madden works for Madden Media
What is Duncan Madden's role at the current company?
Duncan Madden's current role is Owner.
What is Duncan Madden's email address?
Duncan Madden's email address is du****@****a.co.uk
What schools did Duncan Madden attend?
Duncan Madden attended University Of Plymouth.
What skills is Duncan Madden known for?
Duncan Madden has skills like Copywriting, Journalism, Seo, Social Media, Publishing, Content Management, Email Marketing, Magazines, User Experience, Marketing Communications, Public Relations, Advertising.
Who are Duncan Madden's colleagues?
Duncan Madden's colleagues are Victoria Arriazola, Kevin Mitchell, Samantha Gerhart, Philip Rahm, Delaney Whitworth, Micaela Stevens, Katy Spining.
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