Andy Rupert Email & Phone Number

State College, Pa, Us

Remote

-Manages 50-80 digital marketing campaigns at any given time for destination marketing organizations (DMO) throughout the nation-Executes digital marketing campaigns in Facebook, Google, LinkedIn, Spotify, Outbrain, StackAdapt and others.-Stayed $149,500 under budget while reaching all digital marketing campaigns in calendar year 2021-Interprets and manipulates complex data for optimizations mid-campaign. -Manages digital campaigns for destinations such as Buffalo, Lake Havasu, Carmel, West Virginia, State College, York, Gettysburg, Prince George's County and Valley Forge.

University Park, Pa

-Increased annual website traffic from 269K sessions to 609K sessions.-Increased online information request conversions by 119% year-over-year during tenure-Manages the interpretation of 10+ statistical reports for marketing purposes and content creation

State College, Pennsylvania, United States

-Responsible for media buys, measurement, ad development and budget management-Hosted travel writers from throughout the Mid-Atlantic-Worked with county partners to elevate their presence to our target audiences

State College, Pennsylvania Area

-Responsible for over $10,000 in revenue for camp participants. -Oversaw maintenance of spreadsheets for 1,500+ professional basketball players, 150+ agents, and 500+ team contacts for marketing purposes. -Developed Facebook presence in January 2010 and took it to 1,258 contacts separated by geographical regions that fit mold of company's niche market -Supervised and trained group of 8-10 interns performing game tape editing, company logistics, event management, marketing tasks, and promotional video creation. -Perform data analysis to develop marketing related statistics used on Facebook and promotional fliers. -Served as Assistant Event Director overseeing intern roles at New York City exposure camp to insure event is executed efficiently and up to company standards.

University Park, Pa

-Served as project manager for the "Art for the Airwaves" fund-raising competition.-Wrote press releases and distributed them to the 20-25 Central Pennsylvania news outlets. -Performed e-mail marketing analysis to maximize unique opens and clicks by targeting specific times and days for sending.-Placed advertisements with local publications for upcoming events.-Proofread and submitted marketing pieces to area printers for production.

University Park, Pa

-Distributed hundreds of tickets to the Penn State student population weekly to promote team in the university community.-Assisted with event execution with area charities such as Coaches vs. Cancer and the Cancer Survivors Association.-Recruited contestants for promotional activities, assisted in the development of new ideas for promotions, and helped execute the 4-6 on-field activities per game. -Served as a bridge between local businesses and team by distributing team posters and schedules.-Provided a high level of customer service to assist fans with team and stadium information during a 38 game home schedule in the New York-Penn League.

Cocoa, Fl

-Founded the Cocoa Beach Ultimate Frisbee Tournament, recruited six teams for the tournament and in-kind marketing partnership with Red Bull, and generated $1,250 of new revenue. -Managed spreadsheets of high schools and colleges to feed into e-mail marketing and telemarketing efforts. -Served as Assistant Director of 12 team Fall Classic Baseball Tournament checking birth certificates, holding rules meetings for coaches, served as a supervisor for umpire crews, and processing payments.-Created and sent 5-7 e-mail marketing newsletters through Constant Contact weekly to various client target markets relating to upcoming facility events.-Established and managed complex's Facebook fan page and Twitter presences to over 600 contacts in 8 weeks. -Made 30-40 outbound calls per day to recruit new leads or update hot leads for spring training packages.

Hattiesburg, Ms

-Performed research in MRSA related case study that led to program receiving research grant. -Assisted professors in fan involvement studies, copy-editing, data processing, and research paper preparation.-Served as instructor for HPR classes in weight training and racquetball supervising 12-20 students per section.-Developed an independent case study and research paper based on the housing bubble's influence on sports ticket buying patterns and sports media usage. -Executive Chair of Facilities for University of Southern Mississippi Women's Volleyball “Dig Pink” event raising over 260% above the targeted monetary goal for the fight against breast cancer.

University Park, Pa

-Greeted hundreds of visitors daily and accept donations to Beaver Stadium as they enter the doors to the facility.-Answered front desk phone, take messages and forward them to appropriate administrators.-Performed between 2-4 tours of Beaver Stadium daily telling visitors about facility history and university facts.-Acted as general maintenance moving artifacts and categorizing them as needed for museum database.-Assisted Sports Illustrated photo shoot to model historical items for the Penn State 2008 football promotional issue.

Master Of Science, Sport Management, 3.72

Activities and Societies: Volunteer Football Event Management, Habitat for Humanity, Club Ultimate FrisbeeGraduate Assistant.

Bachelor Of Arts, Sports Journalism, 3.31

Activities and Societies: Penn State ComRadio, National Scholars Honor Society

Minor Degree, Movement Sciences

Focus on biomechanics