Duncan Strachan Email & Phone Number

London, England, United Kingdom

Birmingham, England, United Kingdom

Freelance marketing communications consultant & copywriter offering pay as you go marketing support to SMEs & Corporates. I help SMEs and corporate clients to drive revenue and connect with customers.Copy this link to visit my website: https://www.paygmarketing.co.uk/My clients include Culture Consultancy Ltd, Delphi Care Solutions, Croftstone Management.

Coventry, United Kingdom

- Marketing Communications Lead for two key strategic transformation projects – Strategic Dispensing (rollout of new dispensing software solution across the LloydsPharmacy network of c1400 stores) and Programme Connect (harmonisation project designed to reduce the operational complexity of the business e.g. consolidation of payroll and sickness absence.

Birmingham, West Midlands, United Kingdom

• Project management of all marketing communications activities - defining the project, building the work plan and managing the budget- PR – copywriting press releases, distributing to media outlets, press liaison.
• Produced £1.1m Cornerstone Partnership loan press release and secured coverage on Coventry Live (Coventry Telegraph website), Insider Media, Specialist Banking, Businessdesk.com, Social Enterprise UK and Great.
• Increased total organic social media impressions by 289% - Jan (38,419) to May (111,364) – uplift generated by:o Launch of Facebook and Instagram – by May ‘19, these channels accounted for 18% of total impressions.

Northampton, United Kingdom

• Project management of all activation and engagement activities- Development of ‘For everyone, by Barclays’ strapline (Pingit)- Development of student activation and engagement plan (Pingit)- Development of how-to video.
• Campus Society (student social network) email, push notification and pinned post. Results were:o Push notification (50k) – CTR 1.27%, 633 clickso Email (50k) – Open rate 25.83%, 729 clicks (1.46% CTR), 358 form.
• UCAS email – targeting applicant/first year audience – Open rate – 26.6%, CTR – 1.5%, 2832 opens, 131 clicks. 115 completionsPingit Member Get Member promotion at The University of Warwick Students’ Uniono Management.
• Management of bPay Branch Trial – led branch engagement strategy (regular training WebExs and update emails to the 34 branches). Results:o 587 device activationso 1880 loads (£40,276)o 5115 transactions (£31,325) Show.

Birmingham, United Kingdom

• Project management of the new unity.co.uk website – site map, copywriting and look and feel- Project management of Q2 above the line brand campaign - including radio, press, print, 6 sheets and digital advertising..
• Development of a redesigned Unity Trust Bank website – increased pageviews by 51% - working with our web design agency (Jask), I project managed the development of the new site – including site map, copywriting and.

Coventry, West Midlands, United Kingdom

- Project management of the Global Retail Marketing Solution delivery. The GRMS system enables automotive retailers to create personalised advertising campaigns (including email, direct mail, online banners and press advertising), access existing marketing materials, and plan and track marketing activity and budget expenditure- Ownership of GRMS phase 2.

• Content lead for SME team (Personal and Corporate Banking division), working with external agencies (Experian, Redwood, Maxus, ThirdPerson, Punch, bigdog) to develop social, web and email campaigns. Obtaining buy-in.
• Co-ordination of ‘Brexit’ EU Referendum campaign – working with our content agency (Redwood) and internal Social Media and Digital teams, I project managed the development the Business Banking responses for both.
• Co-ordination of a B2B Marketing Award nominated cyber fraud social media campaign - I worked with Punch Communications to develop the content strategy for the campaign – including top tips, animated GIF/infographics.
• Development of industry specific email campaign approach – increased Click to Open Rates (CTOR) from 3.8% to 4.9% Show less

Solihull, West Midlands

- Project lead for Retention test activity (Welcome Call, Account Review, SMS)- Stakeholder management of external agencies (e.g. Collstream) and internal departments (Commercial, Outbound Telesales, Data, Internal Comms, Legal, Regulations and Compliance)- Ownership of Retention test plan- Copywriting/editing of Retention related comms activities (SMS.

Solihull, West Midlands

- Online and offline campaign management of ECO (Energy Company Obligation) activities to meet 2014 lead generation & install targets- Copywriting/editing of ECO related case study, web copy, email and DM activity- Stakeholder management of external agencies (e.g. Golley Slater) and internal departments (Legal, Regulatory, Compliance, Product, Design, Web.

Wishaw, Warwickshire

- Strategic head of Belfry Marketing department (including web, email, social media, SEO/PPC, print advertising, radio and PR)- Management of Belfry marketing team and recruitment- Management of marketing plan and annual marketing budget

- Strategic head of B2C Direct Channel Marketing (SEO, Direct Marketing, Social Media and Customer Relations). - Responsible for management of the Direct B2C revenue line, managing the performance of key KPIs (revenue/visit, book page views, Net Promoter Score) and improving customer retention and satisfaction - I have instigated an insight led, test and.

Walsall, United Kingdom

• Project management, leading the development and implementation of test activity to improve the retention rate- Copywriting, developing a successful suite of renewal letters, product guides and email campaigns to.
• Copywriting of renewal… Show more - Project management, leading the development and implementation of test activity to improve the retention rate- Copywriting, developing a successful suite of renewal letters, product.
• Copywriting of renewal documents that generated a 4.15% renewal rate uplift - I produced copy and creative concepts for a suite of renewal letters for our non-continuous customers (i.e. don’t pay by continuous direct.
• 1st customer email test launched in the business – average open rate 61.6% - I led the development of HomeServe’s first customer e-mail campaign, co-ordinating the efforts of Experian Cheetahmail (Distribution) and.
• Evolution of the HomeServe Customer Magazine and development of a seasonal distribution approach – Working with our magazine agency (Seven Squared), and drawing on customer research, I evolved the customer magazine.

• Project managed the re-development of the Lanner website- Planning and event management of key strategic events (Lanner User Conference, PRISM launch seminar)- Development of the company’s Google AdWords campaign.
• Development of a new Lanner website (www.lanner.com) which trebled the number of business enquiries and achieved page one rankings on Google for relevant search terms – working with an… Show more - Project managed the.
• Development of a new Lanner website (www.lanner.com) which trebled the number of business enquiries and achieved page one rankings on Google for relevant search terms – working with an external web design agency.
• Management of the most successful User Conference in the company’s history – I was responsible for sourcing the venue, accommodation and promotional incentives, creating key brand messages, and managing all.

• Content development for the BuckHickman InOne website (www.bhinone.com) and own brand tools website (www.roebuck-tools.com)- Planning and management of Google Pay Per Click (PPC) activity- Management of the company’s.
• Development of BuckHickman InOne’s first Google Adwords PPC campaign – during my time managing the company’s Google Adwords campaign, the total value of sales generated by the campaign increased… Show more - Content.
• Development of BuckHickman InOne’s first Google Adwords PPC campaign – during my time managing the company’s Google Adwords campaign, the total value of sales generated by the campaign increased from £18K to £39K per.

Worcester, United Kingdom

Birmingham, United Kingdom

Redditch, Hereford And Worcester, United Kingdom

Professional Cim Diploma, Marketing

Marketing (Postgraduate Diploma), Marketing, Merit

Literature And Film, 2:1