Whether through exploring outside your organisation, or internally via thoughtful staff surveys, my purpose is to help organisations perform better.- More performance from staff and management- Better performance in the marketplaceIt starts with having a better understanding of your challenges, and of the potential solutions. I help you get there by delivering richer perspectives and better, decision-focused information.I help you ask better questions, and then work hard (and smart) to interpret the answers by finding the stories that lurk in the data through confident use of explorational rather than merely descriptive analytical approaches.Advanced analytics expert. A wide range of analytic tools and approaches including SPSS, Text Analysis, Social Network Analysis, Agent Based Modelling, neural networks, Bayesian Modelling, Monte Carlo Simulation, Conjoint choice modelling.One thing that drives me is the quest to constantly learn and explore about the field in which I work. Being self-employed I have dedicated 20% of my time over 20 years to learning new things and to considering new perspectives. A serious recent focus of mine has been the question of fairness, transparency and ethics of using Algorithms (smart but imperfect) to make big life-changing decisions. How much collateral damage is tolerable? What protections do we have for citizens now that data is basically gathered without their consent?Specialties: Organisational research. Consumer research. Reputation Research. Social research.Advanced analytics. Text analysis. Risk analysis. Decision modelling. Social Network Analysis.Consumer Psychology. Public speaking. Repeated "Best Speaker" awards at many conferences from 1995 through to 2017. I have spoken at Market Research Conferences, HRINZ Conference, PRINZ Conference.So enough about me. Let's talk.