Chief storyteller and brand builder for Ensombl (formerly XY Adviser), an Aussie-based, globally-focused fintech, and facilitator of Australia's most dynamic, diverse, and innovative financial advisor community.

Marketing Communications & PR consultant. Highly experienced at financial brand repositioning, value proposition development, and strategic communication planning including media relations, internal and change communications, content and thought leadership. Partnering with businesses of all sizes across the financial advice, life & general insurance, investments, and finance sectors.

Co-founder of the RiskInfocus national roadshow, Australia's largest in-person professional development event focused entirely on life insurance advice, delivered in conjunction with Riskinfo.

Providing communications strategy and execution capability to the financial services industry. Specialities include financial adviser and customer communication programs, thought leadership and research whitepapers, multimedia content creation, technical content, media relations, internal/staff communications.

Lead all corporate strategic communications for dual branded life business, including: internal communications & staff engagement, media relations and issues management, government affairs and industry relations.Lead the collaboration between 3 major insurers and the AFA and FPA which resulted in the Choice and Access in Life Insurance (CALI) representation to ASIC and Federal Government re the 2021 LIF review.

Head marketer, brand custodian, and communicator for Zurich Life & Investments business.Member of Executive team.Lead a team of 10 marketing and communications specialists, with responsibility for marketing strategy and budgeting, advertising, adviser and customer communication, internal and change management communications, events, sponsorships and reputation management. Lead Zurich's engagement with Government and industry associations.Achievements include: overseeing the introduction of new brand architecture to support Zurich's dual brand strategy post OnePath acquisition (2019), and brand repositioning to support the integration of Macquarie Life (2016); leading staff communication strategy to support the integration of Macquarie Life; all Financial Adviser facing communication, across topics including price changes, product launches, professional development and regulatory changes; media management during Hayne Royal Commission; creation of the FS Power 50 concept and the SMILEYS award for social media innovation amongst financial advisers; winner of multiple industry awards including two times winner of the FSC Big Thinking award for thought leadership and MAX awards for marketing and advertising excellence; recommending, negotiating and managing sponsorship of Melbourne Demons AFL club; leading development of Zurich's position on key regulatory and industry issues, and preparing submissions to PJC Life Insurance Inquiry; member of AFA Adviser of Year judging panel; leading Zurich's program of market research to support thought leadership positions and new product development.

Head marketer and communicator for Zurich Life Risk Australia. Strategic marketing communications planning and execution. Brand, internal communications, media relations, advertising, social media and events.

Communications support for new product development and retail sales channels.

Marketing Communications for designated customer segments across retail bank, super and insurance.

Manage the development and execution of strategic marketing plan for MBF Life and Clearview Retirement Solutions. Across all channels including above-the-line, online and direct marketing. Manage Life marketing team and annual budget of $5 million +.