Jenny Dunne Email & Phone Number

- Defining overall strategic plans for growth and visibility- Developing long-range content plans for increased engagement including content strategy, content categories, editorial calendars, and newsletter calendars- Marketing funnel analysis and nurture campaign optimization- Identifying cohesive brand voicing and marrying branding across all channels- Thorough KPI analysis and reporting

Dallas/Fort Worth Area

- Lead campaign strategy and creative for 3 annual appeals. Of note, the introduction of a multi-channel approach for North Texas Giving Day saw a 100% increase in donations the first year it was implemented.- Social media strategy overhaul resulting in a 30% increase in engagement.- Led an audit and restructure of the Google Ad Grant resulting in a 50% increase in website traffic. - Strategic and creative lead for all website, digital, email, and social media marketing and fundraising. - Designed donor, patient, and pharma-facing collateral including newsletters, pamphlets, flyers, invitations, infographics, and premiums.

Dallas/Fort Worth Area

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A full service nonprofit consulting firm working with clients in health, education, human services, and the arts with a specific focus on branding, content creation, marketing, and grants resources. Branding/ Marketing- Social media engagement overhaul including the creation of an engagement calendar and content plan resulting in 40% more online engagement.- Increased branding vitality to grow exposure across all platforms.- Created new marketing kits, electronic and paper.Development- Created a resource document for clients to optimize grant research data from Foundations Center.- Created a resource document for clients to optimize data on existing and new donors using research from Wealth Engine. Partnerships- New client sourcing and procurement.- Creative client solutions for event planning and execution.Programs - Photoshop, Powerpoint/ MS Office, Google Suite.

Vermont

A production company creating live theatre experiences and revitalizing a 116-year-old theatre directly on the border of the US and Canada. Specifically, I re-imagined company branding and developed a social media and traditional media marketing plan to bring both the theatre and the company broader exposure.Branding and Marketing - Created and executed a branding overhaul and integrated marketing campaign to increase brand awareness. Increased online engagement by ~100% using paid and organic reach through social media and traditional advertising including SEO, copywriting, graphic design, and content creation.Development- Devised and implemented a development overhaul including database, appeal letters, and donor events leading to ~35% increase in yearly donations.Public Relations- Point person and creative lead for all media relations including press releases, press photography, features and interviews for online and traditional media.Planning and Managing Projects- Led 25 marketing campaigns, increasing audience attendance by ~ 50% across three years.- Collaborated on or led the organization of ~25 productions managing teams of 20 - 100 staff, creative team, and volunteers.Structuring Partnerships / Collaborations - Designed collaborations with local photographers, publications, school programs, and restaurants resulting in ~ 40% increase in paid sponsorships.Creative Organization- Yearly creative programming including the sourcing and selection of materials as a result of data analysis obtained through audience feedback.

Greater New York City Area

An events management firm working with clients such as Citi, NBA, Barclay Card, and Morgan Stanley.Billing- Detailed client invoicing.- Weekly and monthly expenses and taxes for clients, employees, and independent contractors. - Bimonthly payroll for staff and independent contractors.- Audit of Quickbooks incoming and outgoing funds.Client Relations- Event Support. - Client facing communication and troubleshooting.