Sarah Dunne Email and Phone Number

Responsible for delivering ESB Networks integrated marketing campaigns. Role includes: - Media Management - Media Partnership Management - Digital Marketing Strategy - Agency Management - Content Creation - Budget Management - Reporting

Responsible for developing and implementing digital marketing plans to acquire new customers, retain existing customers, up-sell & cross sell online offers and promote usage of all our digital assets across Electric Ireland & ESB brands. Digital Campaign Management: Responsible for the planning, briefing and implementation of digital campaigns to support acquisition targets through the management and delivery of campaign positioning, messaging, creative copy-writing, media and creative agency briefing and channel management. Digital Retargeting Campaigns: Development and implementation of retargeting campaigns across social, search and programmatic display. Including regular A/B testing across campaign messaging and creative.Sponsorship Digital Support: Consulting with the Electric Ireland sponsorship team to implement first class digital marketing campaigns to support sponsorship ATL activity across Search, Social, Web and Display (Electric Picnic, Darkness Into Light etc) Reporting: Providing weekly, monthly & quarterly reports to understand and extract insight insights in order to identify opportunities for improvement using Google Analytics, Adwords, Social Platforms and Tableau Dashboards.In-house PPC lead: through the day-to-day management of media agencies to ensure PPC is optimised across the ESB Group and up-to-date by carrying out frequent testing, introducing and testing new ads and implementing retargeting strategies. Website Maintenance & Development by planning, briefing and working with internal web development teams to introduce new landing pages, refresh old ones and manage any content changes and SEO optimisations.

External Agency Management: management and motivation of external creative and media agencies to ensure a seamless partnership approach on creative outputs and effective delivery of all communications.Radio Campaign Management: responsible for planning, briefing and implementing Electric Ireland Rewards radio campaigns to drive sign ups and logins to the loyalty programme. Research delivery by tendering and selecting external research agencies and overseeing the management and implementation of customer focus groups to understand and deliver insights on both existing and non customers. Sales Agent Training: Responsible for training door-to-door sales agents on the loyalty programme to drive signs ups and marketing opt-ins. Website Management: Updating the Electric Ireland Reward website using a CMS tool on a regular basis. Budget Management: Managing the marketing spend for Electric Ireland Rewards

Brief, develop and implement BTL marketing campaigns to support business objectives and ATL activations. I manage bill inserts, bill stationary and loyalty specific direct mail campaigns. Event management for internal and external events; such as product launches and stakeholder events. Stakeholder management; internal buy-in, external stakeholder engagement and agencies. Manage and report on assigned marketing budgets.Assist with the Great Place to Work team to maintain and improve our position from 24th in the large company category. Adword management for Electric Ireland Rewards Brief, manage and implement radio campaigns Manage and implement internal communications and engagements for various marketing campaigns

Supporting campaigns for key sponsorships including PR, merchandising, corporate entertainment, social media and internal communications Project management of key events, activations and corporate hospitality such as: ESB Feis Ceoil, Electric Picnic, ESB Live Series, U20's Rugby Home Series and ESB Web Summit Staff Academy. Event management for internal and external eventsManagement of the distribution and allocation of tickets to events for key customers and stakeholders.Support internal communication programmes to ensure awareness and engagement of staff with key properties. I planned, manage and implements the internal engagement around our Sponsorship of Team Ireland utilising all internal communications channels and engaging with Olympians to bring the sponsorhip to life (through lunch & learns, couch to 5KM initiatives, support of sports committees within ESB and hosting a variety of Olympic themed events)Ensure budgets and timelines are managed effectively