Michelle Dunn Email & Phone Number

Vancouver, Canada Area

SISU PR is a Vancouver-based boutique public relations and communications agency that specializes in promoting destinations, tourism & hospitality businesses and culinary & lifestyle brands. We handle hotel and restaurant openings, help destinations shape their place within the travel landscape and ensure brands get the attention and business they hoped for. Our approach is based on research, strategy and planning, inspired storytelling, perseverance and a drive to exceed expectations. Every client is a valued extension of the SISU brand and receives exceptional care. Innovative programs generate exposure, increase brand recognition and ultimately contribute to economic success.The business is founded on a core value represented by the Finnish word “SISU," a character trait that enables individuals to harness an extra reserve of strength to achieve extraordinary action. In Finland, SISU (meaning brave, fearless and determined) has been central to their culture for 600 years. Principal and Founder, Michelle Dunn named the agency in honour of her Helsinki-born mother and her own Finnish genes.

Vancouver, British Columbia, Canada

WHO WE AREOrder Within Reach is a luxury professional organizing and styling service that transforms homes into bespoke clutter-free havens. WHAT WE DOWe work with you to get your house in order by decluttering, organizing, simplifying, and styling your space to meet your lifestyle goals. LUXE HOME ORGANIZING & STYLINGBy first visualizing and setting goals, we’ll go through the process of decluttering your home. You’ll learn how to curate your home with items that are necessary and spark joy. I’ll work with you to bring order, organizational and stylish systems to your home so you can get on with living. It’s about finding your ideal balance and making your home, your sanctuary.

North Vancouver, British Columbia, Canada

A non-profit society, the Lower Lonsdale/Shipyards District BIA, also known as The Shipyards District, was formed to provide a united, collective voice for the business district with the primary goal to market and promote the businesses within the designated geographical area.

Vancouver, Canada Area

Tourism Richmond is an award-winning non-profit Destination Marketing Organization whose primary objective is to generate economic wealth for Richmond through increased visitation from visitors in Canada, the US and Asia. By 2015, Richmond's YTD hotel occupancy was the highest in Canada.Accountable for:• The creation of, and ongoing management of, the organization’s communications department• Developing, leading and executing the organization’s media relations strategy and plans as the Venue City for the Vancouver 2010 Olympic Winter Games • Creating and executing the annual communications strategy, plan and budget including goal setting and KPIs• Building, managing and motivating the in-house team including goal setting and performance management• Designing, planning, implementing and evaluating innovative public relations programs that generate unpaid media coverage and awareness of Richmond as a business and leisure destination in target markets• Representing members including 25 brand name hotels (Fairmont, Westin, River Rock Casino Resort, Marriott, Sheraton), restaurants and attractions through media relations programs• Content creation and writing for media kits, news releases, newsletters, annual reports, brochures, press trip itineraries, filming opportunities and pitches• Planning media events, securing and hosting media/social media influencers and attending annual media conferences (Canada Media Marketplace, GoMedia Marketplace)• Creating joint initiatives with the City of Richmond, Destination BC, Destination Canada and Tourism Vancouver• Collaborating with the marketing department on the award-winning www.365daysofdining.com blog/campaign• Creation of media activities in China in cooperation with China-based PR agency• Serving as one of the company spokespeople• Advising senior staff and Board of Directors on crisis communications and issues management • Managing online media resources, Twitter account and overseeing the media database

Vancouver, Canada Area

The Media Relations Consortium (working group) was created by the host destination marketing organizations to ensure efficient and effective marketing communications and exceptional visitor experiences for the Games.• Member of the team responsible for creating and executing the media relations plans to generate brand awareness for British Columbia and Canada with key target media/visitor markets • Served as the Richmond representative to ensure cross collaboration and promotion of plans, tactics and messages• Developed strategies, media tools and worked in both the VANOC accredited and the BC government unaccredited press centres in January and February 2010

Vancouver, Canada Area

Rocky Mountaineer is the premier provider of luxury Canadian rail vacations in British Columbia and Alberta. Employing 600 in Western Canada, the company markets itself around the world.Accountable for:• Leading the communication team through the launch of two new rail routes, purchase of Gray Line West, opening of a new train station, hotel purchase and corporate re-brand• Creating and managing the annual communications strategy, plan and budget• Developing and implementing creative communications strategies in collaboration with sales and marketing to drive leads and generate brand awareness • Executing stakeholder, industry and community relations as part of integrated communications plans• Leading and guiding the communications team and contractors, including international PR agencies in New York, Los Angeles, London and Sydney• Developing and executing a media relations program/partnership with all Fairmont Hotels in BC and Alberta • Serving as internal expert providing written materials for the Executive on communications including crisis communications/issues management• Event and launch planning for corporate growth, in-market media events, media trip itineraries, photo shoots, as well as escorting press trips and film crews• Creating communications collateral providing copywriting and content for media kits, news releases, story ideas, advertorials, issues/positioning papers, backgrounders, websites, brochures, onboard train newspapers, media B-roll, image library and onboard train magazine called Journeys West• Responsible for creating company-wide employee communications strategies to inform and unite including engagement campaigns, employee newsletter, yearbooks, employee videos and collateral • Serving as representative at annual industry and media events and conferences such as Canada Media Marketplace, GoMedia Marketplace, TMAC and Rendezvous Canada• Managing media database and online resources, media monitoring and editorial calendars

Toronto, Canada Area

Delta Hotels is Canada’s leading hotel management company with 6000 employees and over 40 hotels.Accountable for:• Coordinating all communications related to the acquisition of 20 hotels, a corporate re-brand and organizational restructure following the company’s purchase by Fairmont Hotels• Creating and writing communications materials such as news releases, media kit content, brochures, issues statements, advertorials and materials for corporate office, the executive team and 40 hotels for initiatives related to public and media relations, crisis and internal communications and community relations• Serving as Editor of Connection, the 12-page full-colour company employee newsletter• Organizing and overseeing project and event budgets for the national sales conference, media launches and receptions, golf tournaments and charity fundraisers• Managing the department assistant and student interns• Building and maintaining media relationships and proactively identifying opportunities for media coverage• Managing the media database, media monitoring, editorial calendars and website Media Centre

Education record

Post-Graduate Certificate, Public Relations Honours

Ba, English And French