In my current role as Account Manager, it's my responsibility to advise and assist clients with implementing their marketing strategy, which can consist of online and offline campaigns. Having a strong knowledge of my client's industry is vital to the success of the advertising campaign, which means attention to detail and organisation are imperative to my role.Each marketing campaign created needs to be unique to my client's business and their audience in order to achieve the best… Show more In my current role as Account Manager, it's my responsibility to advise and assist clients with implementing their marketing strategy, which can consist of online and offline campaigns. Having a strong knowledge of my client's industry is vital to the success of the advertising campaign, which means attention to detail and organisation are imperative to my role.Each marketing campaign created needs to be unique to my client's business and their audience in order to achieve the best return on investment. The role involves researching what the most effective form of advertising would be for the client, then continuing to implement the chosen strategies on a day to day basis. It's important to liaise with other members of the marketing department to ensure projects are completed according to the schedule and within the agreed budget. Show less

In my role as Social Media and Marketing Executive, it was my duty to ensure each client's marketing campaigns were tailored to their specific needs, giving them the best possible return on investment. Managing their accounts, I created engaging and compelling content that is bespoke to their audience, which was then shared across the relevant social media platforms or e-shot campaign.

After completing a Certificate in Management at Oxford Brookes University, I gained promotion to Marketing Manager for Wesley Barrell.Working closely with the Marketing Director, it was my responsibility to devise the marketing strategy for the brand within a broad array of areas (listed below).Strategy: devising a yearly marketing strategy for Wesley Barrel and ensuring it was rolled out company-wide through the head office, showrooms and all other stakeholders in the… Show more After completing a Certificate in Management at Oxford Brookes University, I gained promotion to Marketing Manager for Wesley Barrell.Working closely with the Marketing Director, it was my responsibility to devise the marketing strategy for the brand within a broad array of areas (listed below).Strategy: devising a yearly marketing strategy for Wesley Barrel and ensuring it was rolled out company-wide through the head office, showrooms and all other stakeholders in the business.Advertising and Brand: organisation and management of advertising schedules and publication deadlines. Management of relationship with advertising agencies ensuring advert placement is relevant to the brand.Digital: maintain products, configurations and pricing on the company website. Implementation and setup through Kentico CMS and previously Drupal. Authorising additional custom web pages for sales and clearance events. Organising and deploying MailChimp and Adestra email campaigns. Management of relationship with SEO and PPC agencies.Direct Marketing: coordinating and managing direct mail and email campaigns and downstream performance analysis.Lead Generation: lead and customer database management using Quick Address software to cleanse data. Recording and categorisation of brochure competition and contact cards. Allocation of website and phone leads to showrooms.Management: management of marketing budgets and invoices. Manage production and distribution of POS printed materials, price cards, etc. Management of post room. Coordinating events and workshop tours. Arranging and organising product photo shoots for advertising and digital use.Projects: seasonal sales preparation including ticketing, graphics, posters, etc. Clearance event organisation including website, advertising (print and digital), direct marketing, POS. Management of annual brochure production. Show less

Retail and Marketing Coordinator at a luxury furniture store, Wesley Barrell. My main duties included creating and maintaining successful marketing campaigns, through a variety of different avenues.Working closely with the marketing team, it was my responsibility to ensure each marketing campaign was operating at the maximum capacity to bring in a positive return on investment.