1. In charge of iGHTK’s new user growth strategies:- Create customer personas and recommend prospective customer groups by analyzing the data of iGHTK users.- Collaborate with the AI team to recommend customer attributes for AI training and possible user suggestions.- Oversee SMS and ZNS Brandname campaigns for CTR, CPU, and conversion rate.Investigate and recommend campaigns for brand collaboration and social media user growth.*Achievement:- Increased average conversion rate from 5% to 8% in 2023 and reached 10% in January 2024.- Reduce the cost per user to under 7,000 VND.2. Work together to put in place loyalty plans for iGHTK users:- Oversee campaigns for in-app notifications targeting particular user segments.- Optimize the user experience for certain actions.- Install in-app games to draw people in.*Achievement:- Changed the new user verification procedure, which increased the daily average number of users completing the task from 80 to 120 (+50%)

- Conducted market and competitor research to propose detailed monthly business plans (including total GMV and other E-Commerce metrics) and possible actions.- Accountable for completing plans on schedule and offering flexible solutions to brands when problems arise- Collaborated with Shopee KAM in registering and executing promotion schemes to meet the target plan.- Acquired knowledge of general E-Commerce operations and strategic planning.*Achievements:- Increased total inbound traffic by 225% (21.958) in 06/2022.- Increased traffic on July, 2022 Spike and Minispike Days by 150% (10.218).- Reached the 2022 highest total GMV on July, 2022 Spikeday (378 orders, approx. 17.4M)

- Onboarded potential customers and converted inactive users into active buyers on the Vinshop app.- Maintained good customer relationships and expanded buyer network to ensure GMV growth rate.- Gained experience in FMCG retailing and customer support service.*Achievement:- Achieved about 105% of the overall projected GMV KPI in 2 consecutive months.

- Worked with corporate customers and website owners to provide the live-chat software (vChat).- Converted leads into purchased customers and maximized the customer's basket size.- Gained experience in B2B selling and customer service.