PPF, a.sVetri.global (Creative Dock)A1 TV Croatia (VIP)Orange TV Slovakia

Strategic Marketing in Simulations + Markstrat real market simulation game (part of global CEMS programme)

Within the consumer division I was responsible for:* Fantastic team of people with the passion to change the IPTV industry and to make an every O2TV customer supper happy * The whole O2 IPTV P&L * IP TV Product development & Management* O2 TV Sport exclusive channels * IPTV and O2 Sport Content strategy & Content acquisition* Segment & Proposition strategy* Elastic Media production Team - OBVan - www.empro.tv Delivery:* Redesign/Re-positioning of O2TV… Show more Within the consumer division I was responsible for:* Fantastic team of people with the passion to change the IPTV industry and to make an every O2TV customer supper happy * The whole O2 IPTV P&L * IP TV Product development & Management* O2 TV Sport exclusive channels * IPTV and O2 Sport Content strategy & Content acquisition* Segment & Proposition strategy* Elastic Media production Team - OBVan - www.empro.tv Delivery:* Redesign/Re-positioning of O2TV (IPTV) - Significant Y/Y revenue/margin&market share growth - double of the revenue & margin, significant increase of the customer base * Launch of OTT O2TV for open market* Launch of new open market distribution* Launch of exclusive O2 TV Sport channels with the - Exclusive sport rights (Champions League till 2021, National Football league, Premier League, WTA + - MD ® = "Multi Dimension" unique functionalities - camera view selection, 8 live matches at the same time managed by customer Show less

Responsible for:* Households strategy build on fix products portfolio - xDSL, Fibre, IP TV, Fixed Voice, Payments, Mobile content* Households customers value management (CVM) & segment P&L* O2 IP TV strategy, product management&development&pricing including OTT propositions* Content & Payments strategy, product management and propositions* Fixed services propositions strategyDelivery:* Redesign/Re-positioning of Fix Broadband Proposition - Churn decrease / Market… Show more Responsible for:* Households strategy build on fix products portfolio - xDSL, Fibre, IP TV, Fixed Voice, Payments, Mobile content* Households customers value management (CVM) & segment P&L* O2 IP TV strategy, product management&development&pricing including OTT propositions* Content & Payments strategy, product management and propositions* Fixed services propositions strategyDelivery:* Redesign/Re-positioning of Fix Broadband Proposition - Churn decrease / Market share growth* Redesign/Re-positioning of Fix Voice tariff portfolio - Churn decrease* Redesign/Re-positioning of O2TV (IPTV) - Significant Y/Y revenue/margin&market share growth* Launch of OTT O2TV for open market Show less

Responsible for: * Creating new Enterprise Strategy build on "We help you grow" principles* Segment management (Small Enterprise Segment, High Enterprise Segment)* Product development and Management team (Voice, Data, M2M, ICT, Solutions)* Channel marketing team (Retail, Field sales, Indirect channels, Care teams)* Pricing * Revenue Market share growth on declining market

* Responsible for new sales strategy design in the segment* Setting the new Sales Coverage Model in Vodafone SoHo (Small Office/Home Office) segment : * Setting the team based on the new sales strategy * Indirect sales power tripled within 5 months* Launch of national-wide Indirect Field sales network* Launch of the new sales contact strategy/principles* Launch of the strategic sales partnerships in the segment* Responsible for the… Show more * Responsible for new sales strategy design in the segment* Setting the new Sales Coverage Model in Vodafone SoHo (Small Office/Home Office) segment : * Setting the team based on the new sales strategy * Indirect sales power tripled within 5 months* Launch of national-wide Indirect Field sales network* Launch of the new sales contact strategy/principles* Launch of the strategic sales partnerships in the segment* Responsible for the revenue market share growth in the Segment (xx%)* YoY revenue growth 181% Show less

* Responsible for MyWeb project and Product Marketing of Vodafone PC and Mobile portals: o Vodafone Live! (30+ markets) o Vodafone MyWeb (11 markets)* Responsible for Portal strategy, alignment with local Vodafone markets* Recruitment and establishment of group Product Portal Team* Cooperation with Vodafone Group Marketing on Portal Go To Market strategy* MyWeb Product Roadmap alignment with other Vodafone Internet Services… Show more * Responsible for MyWeb project and Product Marketing of Vodafone PC and Mobile portals: o Vodafone Live! (30+ markets) o Vodafone MyWeb (11 markets)* Responsible for Portal strategy, alignment with local Vodafone markets* Recruitment and establishment of group Product Portal Team* Cooperation with Vodafone Group Marketing on Portal Go To Market strategy* MyWeb Product Roadmap alignment with other Vodafone Internet Services pillars* MyWeb successfully deployed and launched across 11 markets (November 2009)* Responsible for ARPU and download time performances Show less

Responsible for: * Creating new Consumer Marketing Strategy build on "Breaking the rules" principles* Team of 35 great people * Launch of unique Internet proposition on the market - "Internet in Mobile Phone" (Nov 2008) - 360.000 activations (15% of the base) within just 2 months! - first on the market* Launch of payment agnostic Voice Tariffs (Postpaid on Prepaid) - first on the market* Mobile payments concept - "M" * Launch of Mobile advertising project - (400% Y/Y… Show more Responsible for: * Creating new Consumer Marketing Strategy build on "Breaking the rules" principles* Team of 35 great people * Launch of unique Internet proposition on the market - "Internet in Mobile Phone" (Nov 2008) - 360.000 activations (15% of the base) within just 2 months! - first on the market* Launch of payment agnostic Voice Tariffs (Postpaid on Prepaid) - first on the market* Mobile payments concept - "M" * Launch of Mobile advertising project - (400% Y/Y revenue increase) - first on the market* Market Segmentation & Segmented approach* Consumer Propositions* Core and Non-Telco Product Development & Management Show less

Responsible for:* Preparation of the company for sale* New overall strategy - product, pricing, sales, HR (start from the scratch)* Team of 225 employees* New long term product strategy called "Atlas RESTART"* New sales coverage model - Regional sales, Indirect sales net* Y/Y revenue increase by 68% (market growth was 35%)* EBITDA possitive results (for the first time after 6 years) * New portfolio of services (thanks to the fantastic team): - New… Show more Responsible for:* Preparation of the company for sale* New overall strategy - product, pricing, sales, HR (start from the scratch)* Team of 225 employees* New long term product strategy called "Atlas RESTART"* New sales coverage model - Regional sales, Indirect sales net* Y/Y revenue increase by 68% (market growth was 35%)* EBITDA possitive results (for the first time after 6 years) * New portfolio of services (thanks to the fantastic team): - New Atlas Homepage with personalisation www.atlas.cz - Redesign of maps services www.amapy.cz - New news portal www.azpravy.cz - www.pikant.cz - New mail front-end www.mail.atlas.cz - New directory service www.katalog.atlas.cz and so on... Show less

Responsible for:* Preparation for privatization of the company, Mid-term strategy plan* Team of 115 employees* Change management* Reorganization of the unit within 4 months-new structure, downsizing* Launch of segmented approach* Relaunch&Repositioning of ADSL service - Internet Expres * Launch and complete redesign of new voice tariffs "Telefon"* New out of box propositions like SMS in fix net, * Security services, content portals Starzone.cz * New… Show more Responsible for:* Preparation for privatization of the company, Mid-term strategy plan* Team of 115 employees* Change management* Reorganization of the unit within 4 months-new structure, downsizing* Launch of segmented approach* Relaunch&Repositioning of ADSL service - Internet Expres * Launch and complete redesign of new voice tariffs "Telefon"* New out of box propositions like SMS in fix net, * Security services, content portals Starzone.cz * New cordless handset strategy Show less

Responsible for:* Sales, Marketing and Customer Care departments* Team of 96 employees* Commercial strategy as "The challenger on the monopoly market"* Relaunch of new sales coverage model* Launch of CS/CPS serviceParticipated on acquisition with KPNQwest

Responsible for:* Competitive market overview* Operational reporting* Leading of Benchmark Project* Cooperated with CRM team on retention&acquisition tactics