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Known for providing effective senior leadership and comprehensive marketing strategies. A results-driven professional with a proven ability to enhance operational efficiency and business continuity. Empowers marketing strategies with a data-driven approach aimed at growing revenue while bolstering profitability. Highly skilled at managing social media footprint and driving engagement across Facebook, Instagram and Twitter.Career Highlights:● Led participation and promotions at the Great American Beer Festival, which resulted in earning a medal 3 consecutive years● Cultivated a thriving career at Black Botte Brewery, earning multiple promotions en route to becoming General Manager● Catalyst to the successful launch of Members-Only Beer, an expansion to the Blacklisted Membership program; allows members to attend private parties and barrel tasting events, then vote on Members-Only beer selection● Created annual customer engagement opportunity, “Cerealiously Bracket Challenge”, which allowed customers to vote for competing cereals in a bracket style tournament; winning cereal then used to brew a special beer● Earned and completed a competitive internship at Diesel’s corporate office in NYC after graduating collegeProfessional Skill Set:● Direct Report Leadership ● Marketing Strategy● Content Development● Budget Management● Labor Cost Control● Project Management● Training | Coaching | Mentorship● Inventory Management● Social Media | Email Marketing● Customer Experience | Service● Event Planning | Management● Product | Service EnhancementTechnical Proficiencies:● MS Office Suite● Aloha POS | NCR POS● QuickBooks● MailChimp● Constant Contact● BeerRun | Barkeep
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Winery Taproom LeadOdell Brewing Company - Obc Wine Project Apr 2021 - Feb 2024Fort Collins, Colorado, United StatesKey Accountabilities:● Responsible for day-to-day and various essential taproom operations including but not limited to, overall daily operations, serving and engaging with guests, wine and inventory management, taproom wine forecasting/depletions, and event/private event coordination and execution● Active participation in generating and implementing strategic plan initiatives in the taproom; includes special events such as Summer Brunch Club, Annual Rosé and Harvest parties, and the Fort Collins RunOBC Run ClubKey Achievements:● Successful completion of WSET-2 training and certification● Founding and implementation of RunOBC Fort Collins, which has created a large community of runners who attend on a weekly basis
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General ManagerBlack Bottle Brewery Aug 2017 - Apr 2021Fort Collins, Colorado AreaKey Accountabilities:● Responsible for providing leadership to up to 25 direct report personnel while managing day-to-day front of house and back of house operations; includes managing labor, inventory and merchandising budgets● Relied upon to orchestrate a customer-centric environment with quality products and engaging servicesKey Accomplishments:● Implemented new purchasing procedures for the guest draft beer program, which resulted in eliminating excessive backstock by over 90%● Dramatically decreased draft beer loss from 40%-50% down to 15%-20% by standardizing a new measuring technique to more accurately control and monitor pour sizes● Successfully decreased FOH labor, BOH labor and OT hours each year since being promoted to GM
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Marketing ManagerBlack Bottle Brewery May 2013 - Apr 2021Fort Collins, ColoradoKey Accountabilities:● Responsible for creating unique content for website and social platforms to drive engagement and sales revenueKey Accomplishments:● Skillfully managed and evolved the customer loyalty program, which included launching new special products, events and campaigns to cultivate a sense of community and exclusivity● Performance outcomes and rapidly growing capabilities resulted in being promoted to General Manager
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Project ManagerThe Mantooth Company Aug 2012 - Jul 2015Fort Collins, Colorado AreaKey Accountabilities:● Responsible for partnering with clientele to define targeted objectives, then created and executed tailored marketing strategies across social media, events, email campaigns and reputation management sites● Relied upon to conduct insightful market research to empower a data-driven approach to managed projects● Meticulously managed NoCo Nightlife’s weekly blog covering a wide variety of nightlife happenings around the community such as festivals, brewery events and special releasesKey Accomplishments:● Implemented new company-wide meeting structure, which substantially improved communication and subsequent productivity● Excelled collaborating with community businesses and members to ensure in-kind donations for many large northern Colorado charitable events -
Colorado Brewers' Festival VolunteerCity Of Fort Collins Jun 2010 - Jun 2013Fort Collins, Colorado AreaKey Accountabilities:● Responsible for spearheading setup and breakdown of the entire Colorado Brewer’s Festival including tent staging, brewery booth set up, stocking kegs and jockey box setup● Relied upon to direct staff in adherence to all event policies and procedures while cultivating an enjoyable environment capable of attracting both festival participants and attendees for years to come● Diligently facilitated general upkeep of grounds throughout the festival such as dumping gray water, refilling rinse pitchers, collecting tokens and ensuring brewers/vendors felt well supportedKey Accomplishments:● Created and implemented an efficient process for systematically setting up and tearing down● Successfully forged valued, long-lasting relationships with industry influencers, brewers and vendors -
Marketing / Social Media SpecialistThe Fine Art & Frame Company May 2012 - Feb 2013Key Highlights:● Responsible for driving company awareness and social engagement through the website, Facebook, LinkedIn and Twitter● Relied upon to design marketing materials for special events such as 20th Anniversary Party and First Friday Gallery Walks● Created a monthly newsletter that successfully increased store traffic and sales revenue
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Event VolunteerTribeca Film Institute Dec 2011 - Jan 2012• Assisted with preparation, set up and guest relations for the premiere of the film “New Year’s Eve” and charity afterparty• Worked with high profile celebrities and guests throughout the night, meeting their needs and requests• Displayed strong event management skills and professionalism by taking on leadership role -
Marketing & Public Relations InternDiesel Jan 2009 - May 2009Greater New York City Area• Monitored all showroom operations and supported the Diesel Press and Publicity Team with daily administrativeduties• Assisted in coordinating editorial and celebrity sample requests for appearances and photo shoots• Displayed strong organizational skills during Fashion Week by preparing and sending invitations, seatingassignments and confirming RSVPs• Maintained five showrooms and sample closet on a daily basis using Fashion GPS• Participated in Diesel press days and Diesel Denim Days events, coordinating RSVP list, budgeting, showroom setupand model casting• Compiled and maintained extensive media contact list• Researched, clipped, scanned and distributed press coverage on a weekly basis
Dustin Larson Skills
Dustin Larson Education Details
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Apparel And Merchadising
Frequently Asked Questions about Dustin Larson
What is Dustin Larson's role at the current company?
Dustin Larson's current role is Customer Service Expert | Event Creator | Community Builder.
What is Dustin Larson's email address?
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What is Dustin Larson's direct phone number?
Dustin Larson's direct phone number is +197049*****
What schools did Dustin Larson attend?
Dustin Larson attended Colorado State University.
What skills is Dustin Larson known for?
Dustin Larson has skills like Social Media Marketing, Social Media, Public Relations, Marketing, Advertising, Event Management, Microsoft Office, Event Planning, Email Marketing, Fashion, Media Relations, Fashion Gps.
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Dustin Larson
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