Dustin Floyd Email & Phone Number

Rapid City, Sd, Us

Rapid City, South Dakota, United States

Helping teams solve marketing, communications, long-term strategic growth, HR, and customer relationship problems. Providing advice on brand communication, product development, and meeting revenue targets.

Amherst, Massachusetts, United States

I lead marketing and sales strategies for a team providing NIH grantwriting support to biomedical researchers at top-tier institutions. Directed a comprehensive rebranding. Oversee communication with institutional clients, which include some of the largest research universities in the US. Guide website and social media messaging. Assist with long-term business planning and strategic goals.

Deadwood, South Dakota, United States

Following my sale of the business, I continue to consult with the agency's team to solve marketing problems for clients. Undertake research and produce reports on consumer insights. Support the creation of sales proposals. Oversee the agency's Google Partners program. Design, implement, and monitor digital ad campaigns - mostly on the Google and Meta platforms - and assist with monthly reporting and analysis.

Deadwood, Sd

Provided management and operations support to the agency during ownership transition. Oversaw digital marketing department, managed key client relationships, and trained new staff.

Deadwood, Sd

Transformed a local ad agency into a regional marketing & PR firm with a focus on healthcare, tourism, and nonprofits. Cultivated national clients, and oversaw online marketing projects for 20th Century Fox, WGN, SRAM, and destination marketing organizations, hospitality groups, and tribal entities in Montana, Wyoming, the Dakotas, Illinois, Arizona, New Hampshire, and Maine. Created campaigns, wrote copy, and purchased ads that ran across the United States, Western Europe, Australia… Show more Transformed a local ad agency into a regional marketing & PR firm with a focus on healthcare, tourism, and nonprofits. Cultivated national clients, and oversaw online marketing projects for 20th Century Fox, WGN, SRAM, and destination marketing organizations, hospitality groups, and tribal entities in Montana, Wyoming, the Dakotas, Illinois, Arizona, New Hampshire, and Maine. Created campaigns, wrote copy, and purchased ads that ran across the United States, Western Europe, Australia, and New Zealand. Served as subject matter expert and spokesperson for the media. Interviewed by local outlets, the Wall Street Journal, and CBC Newfoundland. Developed and implemented earned media and public relations strategies for multiple clients in agency portfolio. Developed and implemented digital marketing strategies to help clients reach sales and awareness goals. Created detailed reporting mechanisms to identify best-performing tactics, and adjusted plans in real-time. Became one of the first Google Partner agencies in the Dakotas in 2013. Led entire staff to achieve Google Ads Certifications in 2018. Oversaw custom publications department that produced ad-supported travel-themed magazines for destination marketing organizations. Served as editor-in-chief of Deadwood Magazine, an in-house pub focused on history and travel. Show less

Instructor for the marketing module and digital marketing clinic for the Minnesota and South Dakota rural communities program expansion of the Goldman Sachs 10,000 Small Businesses Program. Combination of online and onsite face-to-face instruction.

Deadwood, South Dakota, United States

Provided ongoing management support to the new owners of the inn. Guided digital advertising campaigns, assisted with website content, and helped coordinate with OTAs, channel management software, and reservation manager. Consulted on price strategy, revenue goals, and guest satisfaction.

Deadwood, Sd

Owner and co-creator of a boutique bed-and-breakfast in a historic mountain town that’s become one of the top guest-rated lodging establishments in South Dakota. Increased average nightly rate 209% in three years, with consistent annual revenue growth between 10% and 90%. Oversaw initial renovation of a distressed 120-year-old Queen Anne house. Created expansion plans and processes for continuing growth.Built a customized marketing plan to increase spend-per-guest and average… Show more Owner and co-creator of a boutique bed-and-breakfast in a historic mountain town that’s become one of the top guest-rated lodging establishments in South Dakota. Increased average nightly rate 209% in three years, with consistent annual revenue growth between 10% and 90%. Oversaw initial renovation of a distressed 120-year-old Queen Anne house. Created expansion plans and processes for continuing growth.Built a customized marketing plan to increase spend-per-guest and average occupancy, relying heavy on digital tools. Oversaw website, social media, channel manager, and reservation software. Cultivated mentions in Men’s Journal, Reader’s Digest, PureWow, and regional glossy magazines. Sold to new owners in July 2020. Using our growth plans, the inn grew revenue by 10% in 2020 - the first year of the pandemic - and by 112% YTD in 2021. Show less

Ba, English, Public Relations

Activities and Societies: Alpha Nu, Newspaper, Yearbook, Writing Center

English, Classics