Dustin Luther

Dustin Luther Email and Phone Number

Marketing Operations Strategy & Execution, Startup Investor @ Spinnio
Dustin Luther's Location
Santa Monica, California, United States, United States
Dustin Luther's Contact Details
About Dustin Luther

Relentless marketer helping B2B companies grow revenue. Founder of a B2B marketing advisory firm specializing in helping startups and high-growth companies develop and execute effective marketing campaigns, including go-to-market strategies, product launches, team building, and referral marketing programs. Leveraging a data-driven approach informed by his engineering background, he creates and executes campaigns that foster iterative improvements and deliver measurable results.

Dustin Luther's Current Company Details
Spinnio

Spinnio

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Marketing Operations Strategy & Execution, Startup Investor
Dustin Luther Work Experience Details
  • Spinnio
    Founder
    Spinnio Oct 2022 - Present
    Santa Monica, Ca, Us
    Founded this marketing advisory firm to provide startups and other high-growth companies with the skillsets they need to effectively execute on complex marketing campaigns.
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  • Expert Dojo
    Fractional Cmo
    Expert Dojo Oct 2023 - Present
    Santa Monica, Ca, Us
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  • Matchbook Ai
    Fractional Cmo
    Matchbook Ai Nov 2023 - Present
    El Segundo, California, Us
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  • Adamson Ahdoot Llp
    Cmo
    Adamson Ahdoot Llp Aug 2021 - Aug 2022
    Los Angeles, California, Us
    Hired to bring depth and structure to the technology and marketing operations of this personal injury law firm. Some key wins were: PPC Optimization. With annual spend in the seven figures, optimizing our spend was crucial to our team's success. When I came on board, the team's goal was to get us to a 10X return on projected revenue, but through substantial changes to our conversion measures (such as migrating to smart bidding, provide values on extension calls, and rebuild our CRM so we could provide updated case values as a case flowed through our team), we were able to drive our return on projected revenue to over 15X during my last quarter with the company. We were driving so many quality leads that my team was regularly asked to throttle our spend to give the other teams time to hire. By the second quarter, my team had cut our spend by 1/3 for the year, while still being on target to meet our (quite lofty) revenue targets. Team Building. I love building teams and pride myself in hiring wonderful, smart team players. While building this team, I was able to bring on 1) a head of technology who was critical to helping us optimize all our processes associated with our Salesforce (case management) and Hubspot (marketing automation) installations, 2) a content manager who was critical to creating a quality baseline of authoritative, timely and social content and 3) a paid media manager who quickly became the backbone of our team because of her natural ability to structure projects for success. Rebranding. Quickly completed a major rebrand that included creating a new logo, printing all new stationery, building out a completely new website, and migrating the company to a new domain name (aa-llp.com to aa.law) Structured Content. Worked closely with our developer to build out a Case Results section on our site that was loaded with structured content that is displayed based on relevance throughout the site.
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  • Creditsafe
    Head Of Marketing, Creditsafe Usa
    Creditsafe Jul 2018 - Jul 2021
    Dublin, Ireland, Ie
    Recruited to lead all aspects of marketing and customer acquisition for the US subsidiary of the largest business credit bureau in Europe. * Team Builder. Built a lean, data-driven marketing team that’s creative, hard working and has growth-marketing mentality built into the core.* Framework Builder. After identifying the CRM as a major roadblock to growth, led the migration of sales and marketing staff (65+ people) to Hubspot within the first year.* Creative Strategy. Launched a content initiative weeks into the COVID shutdown that’s been a huge win for the Creditsafe brand that resulted in 60+ partner/employee webinars, 20+ case studies, 40+ of new referral/affiliate partners, 1000’s of newsletter subscribers, and countless derivative content placements over the past year.* Growth Mindset. During a challenging year for the business community (2020), was able to increase new business revenue by 74% and average order value by 77% through holistic marketing initiative that included launching a new product (free trials), rebuilding almost all sales collateral, iterating weekly on PPC and Social Ad campaigns, rebuilding a key new prospect outreach channel and close coordination with dozens of key partners. * Thought Leadership/Brand Building. Worked closely with a content agency to earn placement for executives in key publications. By going “big” at key industry events early on, we quickly redefined how industry leaders think of Creditsafe, helping us to close major deals with industry partners.* Partnership Lead. Built partnership program that’s grown to dozens of industry player. Key contact for many partner organizations.
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  • Hawke Media
    Vp Marketing
    Hawke Media Nov 2017 - May 2018
    Santa Monica, California, Us
    In taking over the marketing team at Hawke, Dustin was in charge of all aspects of driving revenue for one of the fastest growing digital marketing agency in the country.* Worked closely with the the COO, partnership, business development, and operation teams to build and maintain the company's new business growth model that called for doubling the revenue of Hawke Media. Largely because of his early success in growing new customer acquisition, after only four months he was asked by the CEO to revise the model to shoot for 150% growth* Leveraging Hubspot, his team performed a massive cleanup of the database and built out dozens of workflows, cradle-to-grave lead tracking, much improved audience segmentation, and completely restructured the deal flow * Built out an acquisition content team that allowed us to improve every aspect of our inbound marketing, including paid media targeting, event outreach and sales targeting/collateral. Using PandaDoc, his team rebuild the entire proposal-to-close process that allowed for digital contracting* Improved targeting helped us reliably drive hundreds of partners, prospects & clients to our monthly happy hour events. Experiential team also partnered with organizations like CSQ, GetGlobal, Fashion Digital and OceanX to put together extremely well attended and successful events* Began a retention program where he sent out biweekly emails to gauge client happiness and personally respond to unhappy clients in order to any issues in the bud. This program reliably saved clients each month* PR team won a regular stream of placements for our execs in a wide range of publications like Forbes, Adweek and Entrepreneur as well as awards like Glassdoor’s Top 50 Places to Work
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  • Dun & Bradstreet
    Brand And Influencer Engagement
    Dun & Bradstreet May 2015 - Nov 2017
    Jacksonville, Fl, Us
    Led strategic initiatives that drive brand and influencer engagement. As part of the transition from "Credibility Corp" to D&B, I've run teams as varied as events, social and content for both the Hoovers and Dun & Bradstreet brands, including the development of the B2B Hub: https://b2b.dnb.com/, where we leveraged live events, an active blog, expert content and a comprehensive business credit guide. Through a launch campaigns that include influencer outreach, event marketing, live-stream interviews, email newsletters and social ads, my team has been able to establish this small business hub as the home for customers and prospects to get educated on how Dun & Bradstreet supports the small business community. I've also been fortunate to represent Dun & Bradstreet at many small business conferences, university events and government committees, including active Small Business Administration campaigns with their Veteran Affairs committee and their Small Business Technology Coalition.
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  • Dun & Bradstreet
    Director, Engagement
    Dun & Bradstreet Dec 2010 - May 2015
    Jacksonville, Fl, Us
    Until our startup was purchased by D&B in May, 2015, I managed content, events and social media teams, where we develop/implement campaigns and engage with customers, partners, and other small business owners both off-line and on-line.My social media campaigns won multiple B-to-B awards including: * 2011 Small Business Influencer Award: http://smallbiztrends.com/2011/08/small-business-influencers-final-results.html * 2011 SAMMY Awards for Best Engagement Campaign, BtoB & Best Social Community, BtoB http://www.dm2pro.com/articles/20110923/Social media campaigns have been featured in numerous publications including: * WSJ: http://online.wsj.com/article/SB10001424052702304314404576414182020501492.html * Entrepreneur Magazine: http://www.entrepreneur.com/blog/219935* Globe & Mail: http://www.theglobeandmail.com/report-on-business/small-business/sb-tools/small-business-briefing/article2091229.ece
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  • 4Realz Consulting
    Chief Storyteller
    4Realz Consulting Jan 2008 - Oct 2011
    While building my digital marketing practice, I was fortunate to work with a wide range of companies in helping them tell a better online story. Just some of the companies I worked with included: * Technology/Startups: Dun & Bradstreet Credibility Corp, Funk Ventures, CyberRain, & Hilton Hotels* Real Estate: National Association of REALTORS, Zillow, Top Producer, Relocation.com, Trulia, MortgageOutreach.org & Diverse Solutions* News/Media/Entertainment: Participant Media, Venture County Star, Inman News, Magnolia Pictures, Zune, Mpower Pictures, Whole Foods & The Discovery ChannelI'm an accomplished speaker often asked to present to some of the largest and most influential audiences in real estate including: * National Association of REALTORS (NAR) Annual Event: 4 years running* Inman News' Real Estate Connect: 7 semi-annual events running * Toronto Real Estate Boards' RealtorQuest: Twice featured speaker* Keller Williams' Mega TechCampIn addition to my consulting/speaking company, I own and operate these two ventures:* Rain City Guide: One of the first business blogs, the RCG community is not only the leading source of real estate information for the Seattle market, but continues to be extremely influential to real estate professionals all over the country* Spinnio: Marketing and technology solution within Facebook that uses live video and chat betweens stars and their fans to generate huge buzz events around movie launches. Projects have included: Participant Media (for The Cove and Food Inc), Magnolia Pictures (Humpday), and Mpower Pictures (for The Stoning of Soraya M)In addition, I've helped numerous startups develop stories that will both resonate with investors and consumers, including my time as an advisor to: * Project X: Stealth social network targeting entertainment professionals* Aumnia: Real estate mobile solution provider
  • Rain City Guide
    Founder, Blogger
    Rain City Guide Mar 2005 - Dec 2010
    Created Rain City Guide (http://www.raincityguide.com) to capitalize on the market potential of a real estate blog focused on the Seattle market. The site has attracted a national following and at it's peak, was generating quality leads for all the agents, mortgage brokers, and lawyers involved at a fraction of the cost that most professionals spend on marketing. * Created the first google map hack (gHomes) that displayed MLS data (May 3, 2005) and have followed up with a real estate search that displays MLS data over Google Earth as well as delivers home information to clients via an RSS feed.* Brought on many contributing writers to expand content including agents, lawyers, title representatives, and brokers* Developed a national following for coverage of real estate search technologies* Built an ad and agent referral program that has made the site profitable after only the first two months
  • Move, Inc.
    Director Of Interactive Marketing
    Move, Inc. Nov 2006 - Dec 2007
    Santa Clara, Ca, Us
    Led a marketing staff to build products and develop outreach strategies to better reach real estate consumers and professionals for all the company's brands including Realtor.com, Top Producer, and Move.com. Just some of the highlights of his time at Move include: * Building and managing a team of 16 members that implemented company's outreach initiatives* building a database of celebrity homes that allowed his team to push "exclusives" on celebrity moves to leading news sites and thereby generate large influxes of visitors and links to the Realtor.com website * working directly with the product teams to develop a blogging platform by creating and operating dozens of niche blogs on issues ranging from green housing to new construction* developing outreach strategies for product launches for a blogging platform, a social networking website and mobile applications* earning an excellent reputation as a speaker who has been asked to regularly speak on blogging and social media strategy at many of the largest real estate conferences* working closely with the biz dev team on many partner and acquisition opportunities
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  • Move, Inc.
    Director Of Consumer Innovations
    Move, Inc. May 2006 - Nov 2006
    Santa Clara, Ca, Us
    Within the consumer products division, Dustin managed the development of innovative technologies that pushed Move's current technology. Just some of the projects he built at this time included a GIS-based overlay mapping tool much of which has been integrated into Realtor.com Neighborhoods project, a corporate blog which has evolved into the current Move Trends, and a listings bookmarking tool that would allow users to save listings from anywhere on the web back into the realtor.com database.
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  • Dks Associates
    Senior Transportation Planner
    Dks Associates Aug 2003 - Apr 2006
    Portland, Or, Us
    Moved to Seattle to start a transportation planning group at DKS Associates. Manged and expanded the group to play a pivotal role as a project manager in answering some of the regions most difficult transportation questions.* Evaluated potential conversion configuration for the I-90 corridor including the conversion to high capacity transit* Created the 24 Seattle emergency detour plans as part of a Homeland Security grant as well as an associated GIS Toolkit* Managed the simulation modeling for the 3rd Avenue conversion project to accommodate a major increase in transit service during the Downtown Tunnel Closure* Built the TDM Estimation and Evaluations Model (TEEM) to measure the effectiveness of transportation demand management strategies* Created the Bellevue and Northwest Washington DOT Intelligent Transportation System (ITS) Plans
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  • Dks Associates
    Associate Planner
    Dks Associates Aug 1999 - Aug 2003
    Portland, Or, Us
    Developed management, marketing and technical skills related to being a successful transportation engineer:* Developed management skills necessary to work with and lead a variety of individuals (principles, government employees, support staff, and sub-consultants) to complete complex and often contentious projects* Developed marketing skills to advertise technical abilities, write proposals and create engaging presentations that win projects* Developed technical sills in graphical information systems (GIS), travel demand forecasting, simulation modeling, traffic operations, database management and user-interface design.
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Dustin Luther Skills

Online Marketing Social Media Marketing Seo Social Media Social Networking Marketing Online Advertising Entrepreneurship Web Analytics Blogging Strategy Web Marketing Marketing Strategy Content Strategy Leadership Real Estate Management Integrated Marketing Facebook Business Strategy Advertising Business Development Public Speaking Web Video E Commerce Lead Generation Email Marketing Digital Strategy Storytelling Mobile Applications Analytics Digital Media Web Campaigns Interactive Marketing Online Reputation Management Mobile Marketing Strategic Partnerships Small Business Business To Business #woot Creative Direction Wordpress B2b Online Video Digital Marketing Event Marketing Strategy Sem Influencer Marketing Brand Strategy

Dustin Luther Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
    Civil And Environmental Engineering
  • University Of California, Santa Cruz
    University Of California, Santa Cruz
    Environmental Studies

Frequently Asked Questions about Dustin Luther

What company does Dustin Luther work for?

Dustin Luther works for Spinnio

What is Dustin Luther's role at the current company?

Dustin Luther's current role is Marketing Operations Strategy & Execution, Startup Investor.

What is Dustin Luther's email address?

Dustin Luther's email address is du****@****afe.com

What is Dustin Luther's direct phone number?

Dustin Luther's direct phone number is +131030*****

What schools did Dustin Luther attend?

Dustin Luther attended University Of California, Berkeley, University Of California, Santa Cruz.

What skills is Dustin Luther known for?

Dustin Luther has skills like Online Marketing, Social Media Marketing, Seo, Social Media, Social Networking, Marketing, Online Advertising, Entrepreneurship, Web Analytics, Blogging, Strategy, Web Marketing.

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