Tanmoy Dutta Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

India

Handling Google's Brand & Reputation advertising accounts across continents NA, APAC & EMEA and through multiple advertising channels for services like YouTube Music/Premium, Privacy and Family Safety initiatives.My job responsibilities include forecasting and planning of upcoming initiatives, setup and timely activation for campaigns across different Display channels, optimizing performance and preparing Weekly, Monthly & Quarterly performance reports. Other responsibilities include coaching & mentoring team members to setup campaigns, other processes and internal tools, and innovating quicker ways to perform tasks at scale.Projects undertaken are launching YouTube Music/Premium across markets successfully with exceeding signup targets QoQ, and launching other initiatives for Privacy, Family Helpfulness and Safety to increase the perception that Google is committed to keeping people safe online through Brant Lift Study.

India

Providing account and campaign servicing for a portfolio of accounts for select performance products for Google AM's and Optimization teams. Identifying client’s business objectives and challenges to accurately assess needs, plan, strategize, setup campaigns and manage plans for account optimization.Helping advertisers with managing and suggesting changes to AdWords accounts for search, display, shopping, universal app & video campaigns to improve CTR, clicks, impressions & conversions. Helping them with implementation of advanced features such as conversion tracking, remarketing, dynamic remarketing, flexible bid strategies, automated rules & split AB testing of landing pages, keywords and Ad text.Assisting advertisers by implementing changes to improve overall Ad Rank & Quality score of keywords by usage of Ad Extensions, creating more relevant Ads, using dynamic keyword insertion and other techniques thus helping them with better visbility.

India

Helping clients in setting up their marketing campaigns on Google Ads, Google Merchants and also analyze the performance in Google Analytics and Ads. Troubleshooting and answering queries from Google's High/Medium level clients and providing them proper and timely resolution to issues related to their accounts over email channel.Also helping advertisers in automation and manual generation of reports, understanding billing and helping them switch billing methods, pin pointing specific errors made or areas of improvement in any campaign setup to drive better performance, and helping in conversion tracking.