Chris Dutton Email & Phone Number

Sydney, Nsw, Au

Sippy Downs, Qld, Au

Contracting to Tier 1 advertisers and publishers to accelerate growth via digital performance marketing channels, as well as data-driven advertising, enabled by technology recommendations.

New York, New York, Us

The goal of the Retail Media Committee is to elevate the industry profile of the Retail Media Network (RMN) category, to create best practices, and to educate the marketplace on RMN value around: first party data, e-commerce, future of shopping and consumer behavior, ROI delivery, as well as to educate RMN internal teams on the intricacies of digital ecosystem.

Transitioned into full time employment at Accenture, having contracted in from Noble Five (my own business). Joined the Leadership Team to accelerate the Media and RUN services for Accenture Song – the world’s largest full service digital agency- through organic and inorganic growth.Responsible for developing the Media Practice offering, including Martech, Marketing Ops Model and Processes, Commerce Media offering, In-housing, Data-Driven Marketing, Measurement & Analytics, Personalisation best practices and winning Agency of Record deals. Required to connect and collaborate locally and globally with key counterparts.Tasked with raising the profile of Media & Run capability internally and externally, in order to cross-sell, up-sell, and promote innovative development.

City Of Sydney, New South Wales, Au

Contracted as interim Head of Media at this 2018 agency of the year. Responsible for:* Transitioning in a large global account (GlaxoSmithKline), amongst others.* Developing Fiat Chrysler, Betfair, TMB.* Creating and implementing SLAs, processes, and team structure, and remuneration models.* Developing new business.* Campaign planning & biddable media channel optimisation.* Have brought in new technologies to help the agency and their clients.* Worked first-hand with campaign planning, and optimisation of biddable media channels.

City Of Sydney, New South Wales, Au

Noble Five work with brands & agencies on digital media and marketing projects. Our focus is data marketing co-operatives and digital media solutions.Noble Five help you and your partners realise better results from your digital media spend. We provide digital services, products and platforms to enable programmatic in-sourcing and channel partner acceleration. Experience and areas of expertise, include:* Data monetisation* Programmatic trading* Performance Media buying - e.g. Paid Social, Paid Search, etc.* Co-op* Marketing Automation* Social Media* For more detail please visit https://www.noblefive.com/what-we-do/

City Of Sydney, New South Wales, Au

* Devised Always On and Campaign, Programmatic and Search (Paid/Organic) strategy, acrossdivisions. Instructed the agencies to execute.* Exponentially improved Paid Search results, with improved ROI whilst increasing spend.* Connected existing Adobe platforms (i.e. AEM, AAM, AA) and introduced new ones (i.e. AMO,Target) executing personalisation. Introduced other new technologies to the stack.* Produced operational GANTT charts for internal stakeholders and agencies, for Demand Genchannels (e.g. EDM, Social, Search [Paid & Organic], Content Marketing, Programmatic, etc.).* Created RFI for Customer Data Platform, and led the pilot Use Case for partner Data Coop.* Manage, communicate, and educate up to VP and CEO, down, and across divisions, as well asliaising with HQ and Regional HQ.* Apply quantitative and qualitative research techniques to inform digital strategy roadmap.Created data sharing guidelines for Data Coop, working with Legal, and GDPR guidelines.* Aligned creative and media agencies (i.e. R/GA, Leo Burnetts, Starcom, Digitas) to execute Brandand Performance Digital strategy.* Integrated Digital strategy with ATL marketing channels for fully integrated flagship launches.

Melbourne, Victoria, Au

With a strong background in media and developing cross-channel online strategies, I joined Oakton to augment our marketing capabilities. I bring an understanding of customer acquisition and engagement, through to advocacy. My focus is to help clients with marketing technology to create innovation, to gain, retain and nurture customers and in turn reduce cost and improve efficiencies across their business. These objectives are predominantly executed in three ways:1) Develop data strategies and select the appropriate platforms/technologies to allow clients to take a single view of the customer, allowing for unified marketing efforts and actionable reporting insights. We enable clients to take ownership of all data inputs (from marketing through to finance), normalising and segmenting it. 2) Build communities with relevant Owned assets / content. Use the client's data to identify key influencers, alongside the development and syndication of the type of content, which will resonate with the communicate to be shared and grow look-a-like audiences. By increasing the volume of appropriate Owned assets, it will lift the volume of sharing via Earned channels, and decrease over-reliance on short-lived Paid media.3) Improve Paid media efficiencies by helping clients to understand how to best structure internally and collaborate with vendors. The rise in programmatic technologies and automation empowers clients to develop even greater marketing efficiencies with their 'always on' media activity.Supported by a strong team of marketers, developers, UX designers, data analysts (to name but a few functions), I am fully supported to help clients execute on their objectives and facilitate in their digital transformations.

Sydney, Nsw, Au

As General Manager, responsibility lies in 4 key areas: * Profit * Product (Delivery to Clients and Quality Control, Innovation) * People * Profile Accountable for driving financial performance; operational best practice; evolving our product; leading and mentoring the team; offering partners strategic performance guidance; amongst a host of responsibilities, leading towards the successful progression of Mindbox and our clients.Delivering new revenue streams and development of technology platforms is another key component of the role. Placing data at the heart of our clients' marketing endeavours enables them to possess a personalised relationship with their customer base and target audience.

I have joined Hothouse (traditionally a web & mobile design agency) in order to create a Media division, within the Marketing & Optimisation team. As a pioneer in the web and mobile site/app development, Hothouse has a strong heritage in creating best in class Owned assets for their clients. By creating a media division, I aim to provide the Paid media to generate awareness and audience critical mass, in order to fuel the Earned conversation / sharing of the advertiser brand message. By having Paid, Owned, and Earned media under one roof we have the expertise to deliver high quality traffic alongside a reduction in spend by shifting the onus from Paid to Earned media. In order to achieve this, a number of my current responsibilities include: • Manage Paid Search for Toyota;• Manage senior level Toyota relationships;• Implement DSP technology to trade on ad exchanges;• Recruitment for Marketing & Optimisation team;• Growing current business and pitching for new clients; • Bringing in market leading 3rd party technology (e.g. CMP, tracking, social listening, attribution models, data visualisation, CRO/LPO tools, etc.)

Sydney, Nsw, Au

Execute digital strategy, channel selection, and best practice optimisation for Westfield. Take the digital lead in agency pitches. Contribute to the development of emerging performance media channels. I also took a Paid Search lead on Bankwest, Diageo, and Coke. Responsibilities included:• Execute digital strategy; advise channel selection; and best practice optimisation;• Regularly propose and deliver digital innovation to senior clients leads & agency management;• Participate in industry events (presented on Paid, Owned, & Earned at Ad:tech)• Forge strong media owner relationships;• Grow current business and pitching for new clients;• Participate in agency pitches.

London, Gb

The Head of Technology role comprises several responsibilities all ensuring clients and the agency uses best in class technology (bespoke and 3rd party), at the best possible rates. Responsibilities as Head of Technology include:• Finding the best 3rd party technologies and negotiate best rates, ensuring contingency solutions are in place. Technology solutions ensure that time is saved by staff on some of the ‘heavy lifting’ tasks, enabling staff to spend more time and in-depth analysis and optimisation.• Creating a new business for Agenda21, targeting and remunerating on a CPA model. CPA is a performance guaranteed digital multi-channel model. By employing cutting edge bespoke technology and supported by multi-awarding staff (experienced in all digital channels), Agenda21’s CPA model offers a minimal risk digital marketing solution. • Investigating best media owner solutions for all digital channels and review performance and costs. By getting in the top players and notable newcomers Agenda21 are able to maintain their position as an award-winning cutting-edge agency. • Leading the agency’s Facebook and Ad Exchange proposition. These are notably growing and important online channels. I develop relationship and process, educating staff in order to become experts amongst our peers in these nascent channels.• Taking a lead the company’s flagship account, ESPN, across a host of digital channels. Stepped on to the account, leading a PPC restructure which has dramatically reduced CPA whilst lifting subscription volumes. Also put together media plans incorporating multiple digital channels.• Liaising with clients’ systems, tools, and KPI goals to find the best technology solutions to meet their needs. It is important to understand technology clients use in order to decipher the best solution to meet their marketing needs. • Putting together best practice guides; case studies; and blogs for the agency.

London, Gb

• Effectively manage all operational resources in order to maximise growth and profit potential• Continuous improvement of systems and processes which drive operational excellence and achievement and of business objectives• Facilitate the establishment of an effective set of processes designed to support delivery of new business • Lead operational projects in the delivery of new business from conception to ‘live’ status within demanding deadlines• Provide support to the Business Development Team in targeting and winning new business through contributing to the bid process• Develop strong relationships with existing and potential clients • Encourage and facilitate innovation for continuous improvement at all levels • Identify underlying trends, opportunities and threats to the achievement of strategic business goals and to implement plans to minimise risk

London, Gb

• Maintain client satisfaction and develop major retail and leisure accounts fiscally• Guide clients technologically, by promoting other arenas for online marketing• Integrate media strategies (PPC, Social Networking, SEO, Affiliates, Display, as well as off-line media)• Manage seven members of staff, consisting of AMs and AEs• Take an active role in the company objectives on a regular basis• Facilitate and suggest development of new bespoke agency tools differentiating from competition• Manage relationships with the major PPC media owners (Google, Yahoo!, MSN) at an agency level• Take an active role on the IPA Search Board and keep abreast of industry current affairs

Mountain View, Ca, Us

• Grow client accounts at keyword and spend level as well as up-sell Google products• Report on sales figures internally• Serve as a liaison with clients regarding new product launches and advertising opportunities• Provide campaign updates and ensure that advertisers are satisfied with their ROI• Manage ongoing customer training in all Adwords-related tools• Responsible for hitting revenue targets for the team and vertical• Support team with research, market analysis and other sales collateral

Gb

• Directly manage 2 Search Executives and 1 Search Assistant• Lead meetings with clients when reviewing campaign performance• Provide the company with a monthly newsletter on Search news and new developments• Streamline processes and procedures within my team• Innovative solutions to client marketing goals• Regular training of team on systems and research tools• Work closely with SEO agency (Spannerworks) to ensure a coordinated approach to PPC & SEO

• Develop full understanding of Performics and Atlas bidding tools• Work to ROI and brand targets for a host of clients• Manage workload, request to other areas/depts.• Develop well-rounded knowledge of DDS and finance tools• Build reporting templates using Excel

• Clients: Wanadoo, France Telecom, Henkel, Lafarge, Cemex• Provide clients with an understanding of how their market value is being determined relative to their peers and the institutional drivers behind trading activity• Evaluate effects of institutional fund rotation throughout the telecoms sector• Develop road show itineraries for clients• Communicate market news to clients on a daily basis

2:1, American Studies

Education record

Ba