Digital Business is a key focus area of VNG Corp, offering a diverse portfolio of products and services that harness the power of emerging technologies such as AI, Cloud computing, SaaS, Cybersecurity & Blockchain. VNG Digital Business's primary goal is to foster innovation and provide a comprehensive suite of digital transformation services tailored to your business. VNG aims to play a crucial role in driving the nation's digital transformation.

Overall management of corporate branding activities, brand campaign, new product launch & communication strategy across channels to strengthen brand positioning & build up brand loyalty. Spearheaded brand rejuvenation activities to refresh Prudential’s image & implement an urbanization strategy.

• Assisted Head of Marketing in developing go-to-market strategy, brand positioning, community building, and tailor-made communication strategy for VN market. Built Zenyum’s brand from scratch to the top 2 most-considered brands for invisible braces in Vietnam, increasing market share by 18% within one year.• Established a network of 100+ influencers, driving 25% of monthly sales through a targeted strategy focused on beauty, fashion, and lifestyle. Leveraged KOLs as brand ambassadors, significantly boosting MQLs through affiliate marketing and referral campaigns.• Campaign management: Coordinated with regional MKT team to develop marketing calendar and customize communication plan that suits local insight & market maturity. Led creative in-house to implement campaign from conception to omnichannel rollout.• Grew Zenyum’s online community “Hội niềng răng trong suốt Zenyum” by 10K+ followers to help increase brand trust & boost conversion rates through UGC content, doctor consultation.

• Implemented go-to-market strategy for all FWD’s digital products (Insurtech) across platforms (Social media, E-commerce, E-bancassurance, Corporate partnerships)• Co-developed product concept, pricing strategy, user flow & pioneered to launch very first digital insurance product in the market: FWD Cancer Care; FWD Medicare; FWD Big 3 critical illnesss, resulting in 2x growth in first-year premium (FYP) and 70K+ policies issued in 2020• Successfully launched the iFWD platform, delivering an end-to-end digital experience and reducing policy issuance time to under 24 hours, driving a 50% increase in customer satisfaction.• Setup strategic bancassurance partnership with top tier bank partners – Vietcombank, ACB, and E-commere (Tiki) for exclusive distribution of FWD Digital Insurance.

• Provide strategic approach, formulate and implement advertising campaigns to assist clients in achieving their business goals• Manage in-house creative & external vendors to execute campaigns from briefing, planning, and creative production to ensure qualified results & on-time deliveryClient portfolio: Samsung, Coke, Kido’s Group, Rohto Mentholatum VN, Swan City Real Estate

-Responsible for manage sales team and recruiting team focusing on acquiringof new potential business partners and facilitating the delivery of interns to companies via AIESEC Global Talent Program-Conduct market research & define potential segments, plans and direction for the whole team in 6 months-1 year with the aim to achieve the goal of project as well as develop member-Offer Global Talent Program of AIESEC to business by approaching business partners, arrange meeting, negotiations and following up for partnership agreement.-Developing and implementing public relations strategies to attract international interns towards short-term and long-term organizational goal achievement

-Recruiting international interns to work for the companies in VietNam by conducting online interview-Facilitating the delivery of interns to companies via Global Talent Program of AIESEC HCMC-Assistance for companies and interns in process of evaluation forms filling-Follow-up after internship