Designing personal exlibris stamps for the web brand www.kitapexlibris.com

Responsible of visual communication of the Arpas brand in B2B which contains all aspects of the brand identity throughout digital and wholesale channels in 79 countries world wide. Plan both internal & external communication activities as corporate communication, global fairs, digital media and brand image inline with the jewellery product categories. Generate branding and create concepts due to global customer shopping trends and fashion. Supervise in-house graphic and photography team to prepare the multilingual ATL-BTL materials (visuals, posters, and display images etc.).Develop the PR strategy based on seasons and new launched jewellery collections including Social Media, Magazine Advertisements and Media Relations to maximize positive brand exposure. Preparing the monthly communication activity reports in line with the annual communication plan and lead the creative team which has different areas of expertise and experience such as Photography Art Direction, Digital Platforms and Graphic Design to meet the company objectives while maximizing the efficiency in a fast-growing sales channels among 4000 customers.

As the founder and creative director of the creative agency company located in Istanbul Props&Co; implemented branding, corporate publishing for brands, online digital media design, content management, motion graphics, GIF design, motion graphics, web site design, content creation, social media management, package design, window displays, PR events, Product Photography,TV Advertorial Shoots for diverse markets and sectors.Well Experienced in managing 3rd parties; local sources and suppliers, bloggers, editors and photographers.www.propsco.comClients: TAG Heuer, Balmain, Kenzo Eyewear - River Island, Konyalı Saat, O3 Farm, Orotalia, Jival

Mass production of 14K, 18K gold jewellery and bespoke diamond wedding bands. Creating conceptual jewellery inspired from global trends, ensuring sales performance due to local economy and buyer behaviours. Clients: Atasay, Pera Pırlanta, Favori, Assos

Aiming to develop my merchandising skills besides my visual career; with the position Merchandise Planner of the Bathroom Category of Koçtaş in 26 stores; reporting to the Planning Manager, I was responsible for the planning and in-season management of the bathroom sections; working closely with buying teams to prepare a coherent and commercially successful product assortment by analyzing data on the product performance (like for like). Creating and calculating a range plan for bathroom sections, monitoring budget, ensure optimal stock management and contribution to the realization of the standards with regards to margin and turnover. Analyze financial trends such as sales, markdowns, profit margins, pricing and promotions, product trends as winners and losers, provide strategic insights and action points through in informative decks. In addition to my role ‘merchandise planner’, due to my previous creative experiences; ‘visual merchandising’ was added to my task. Optimising the use of the Koçtaş bathrooms’ layout and store media by developing and implementing range presentation solutions that strengthen the connection between the Koçtaş offer and the everyday lives of people. Gaining and applying a knowledge of everyday life at home in order to be more relevant and attractive for more people within the store’s primary market area. In addition I designed seasonal window displays and seasonal area merchandising to influence customers to experience a better retail shopping.

Reporting to the GM, responsible of the store plannings and visual management of all Atasay boutiques, POS and franchisees. My duties included fixture & fitting ordering, supervise installation and store opening preparations, creating VM guidelines and trainings for store and sales staff, designing sales-centric creative windows and in-store displays for Atasay stores international. I planned, designed and executed custom window displays for the stores; designed exclusive displays and display items for specific jewelry to be better merchandised, defining in-store hot&cold points due to in-store traffic and executing store planning accordingly, traveling 3/7 days per week meeting with clients; up of new store openings, advise distributors on the concept, store layout, construction details and furniture installation. Defining the product range to be displayed in the showcase by examining the product performance in the specific city or location. Working closely with the product managers to make unique branding for the jewelry categories and ensure that they are displayed appropriate in the showcases.www.atasay.comProjects:- Atasay Dubai Mall Gold Souk Boutique: Designed a store concept that will make a difference between 260+ jewelers in the Souk; collaborated with the renowned fashion designer Özlem Süer to dress the mannequins in the showcase. Coordinated store design process, fixture & props ordering, transportation and installation.Rewards:- Best Window Display Award - Profilo AVM, 2009- Dubai Mall Gold Souk - Premium Store Project 2009

Reporting to the Marketing Director, my responsibilities were to design, develop, and implement the visual look of overall 250+ Alfemo furniture stores around Turkey. Traveling 3/7 days per week; centralize the focus on the merchandise being placed appropriately. Used creative techniques to highlight product potential, and enhance sales opportunities using buying trends, manage allocation and store plans; and created branded signage. Oversee all furniture/accessory/accent visual displays and inventory management, and training employees on merchandising impacts.www.alfemo.com2007-IMMOB Best Booth Award2008-Monchengladbach Head Quarters Project2008-Bucaresti POS rewamp

Starbucks, The Body Shop, Debenhams, Miss Selfridge