Product manager of several high impact product teams in monetization, conversion rate optimization, and curriculum expansion.- Oversaw over twenty successful growth optimizations, which included UX improvements, user onboarding, activation, monetization, launching of new marketing channels, and conversion rate optimization.- Created over $4 million in projected annual profit from growth experiments since 2019. Impact and results were verified by A/B tests and DataCamp’s data scientists.

Marketing Analyst and Growth Consultant for a boutique consultancyFor an e-learning company seeking to grow their traffic, I identified SEO as their most promising growth channel:- Developed multiple hypotheses about the most cost effective mechanisms for increasing traffic to their website.- Designed and implemented in Python an experimental testing framework that allowed me to rapidly evaluate the validity of the hypotheses above at scale using statistical analysis methods from epidemiology.- Conducted quantitative and iterative experiments to evaluate my hypotheses, which resulted in a statistically significant and overall 2.5x growth in traffic on 1,500 site pages.- Communicated results across the company to both management and engineering and strategy was implemented on 50,000 site pages.For an online wine company seeking to develop a new marketing program:- Wrote and presented a marketing strategy identifying the areas with the most potential.- Queried server data to identify that the $1 million annual SEM campaign’s customer acquisition cost was 5 times more expensive than the company believed. I then developed a new SEM campaign based on keywords that led to customers.- Used scikit learn and other machine learning libraries on a dataset of half a million orders to predict customer churn.

Researched and developed a new compliance credit trading venture. - Discovered, developed, and modeled a regulatory trading opportunity where upgraded biogas not registered for RINs was being sold at natural gas prices. - Modeled outlook for biodiesel RINs through 2014 for timing of D4 RIN sales, using original research and EPA, USDA, EIA data and the expected 2013/2014 mandates.

• Launched a brokerage desk for renewable fuel credits.• Secured large multinational clients by providing market analysis more actionable than current brokers or information services.

Researched and modeled the RINs and LCFS market for investment groups. In 2011, for Dansk Investment Group (former owner of USA Petroleum): • Performed linear regressions and economic analysis using data from OPIS, Jacobsen, EIA, USDA, and EPA final rules and correctly forecasted that biodiesel RIN prices would rise above $1.50 but not above $2.00 (prices went from $1.20 to $1.99).• Developed investment strategy and structure for a fund trading in renewable fuel credits and executed long/short trades and short term arbitrage trades.In 2012, for a private investment group• Developed and modeled an integrated marketing of compliance commodities venture.• Business planning included significant scenario modeling of RIN and renewable fuel markets.• After three months of due diligence, received an offer of a one year contract to further develop the fund.

Launched loan program for operating and real estate loans

Associate• Collaborated with former head of program-related investing for the Ford Foundation to develop the first financial model that demonstrated how private foundations can legally invest all their assets in line with their mission. • Fund model was presented at national conferences.

Strategy Consultant • Analyzed 2nd generation biofuel sector for overall industry attractiveness, value chain dynamics, suitable investment opportunities, expected financial returns, and key sensitivities.• Used market research services and interviewed industry experts and CEOs to create financial models of fuel production methods and assessed the exact state of emerging technologies.• Correctly forecasted that the sector would not achieve viable commercial scale production in medium-term.