Dwayne Washington Email and Phone Number

Worked as a design consultant and WordPress Developer to build internal and client websites. • Determined site requirements, develop timelines, establish realistic development goals and discuss effective app-based solutions that addressed client issues and concerns. • Determined coding requirements for site creation, including e-commerce capability, security, and specialized scripts. • Developed custom responsive WordPress themes that included support for WooCommerce and internationalization as well as customizations for the Theme Customizer and Gutenberg editor. • Extended WordPress functionality by developing plugins to create menus and setting pages, add custom functionality with JavaScript and AJAX, add custom fields and metaboxes, adjust roles and permissions, create REST APIs, automate tasks, and customize the WordPress loop. • Designed and developed dynamic, interactive, responsive websites with Elementor page builder that facilitated high traffic, page views, and user experience, resulting in increased brand awareness and customer purchases. • Utilized a variety of plugins to create custom post types, optimize and scale images, improve web functionality and speed, set up SEO, track analytics, schedule backups, share social media, protect against viruses, malware, and spam, increase security, and optimize database functionality. • Implemented and deployed website and API solutions on various shared hosting providers as well as custom-built solutions on cloud providers. • Provided ongoing maintenance and security patching to maintain visibility after launch. • Developed digital marketing strategies using various marketing technology tools and platforms to build campaigns that targeted audiences, built brand awareness, and drove engagement to websites. • Designed and developed business and marketing process automations for scheduling and publishing content, data collection, reporting, client and employee onboarding, and customer interactions.

Designed and deployed a community data analysis website on the WordPress content management system which incorporated data from a Tableau data source.• Created a custom template featuring Theme Customizer, jQuery, and Ajax support with a stylish and functional interface as well as implemented javascript flip cards into the user experience.• Coded must-use plugin to implement custom post types and meta boxes for data indicator, staff, event, contact, and resource post types. Data indicator meta boxes included a color picker option to customize the display colors for indicator display throughout the site. • Optimized and scaled images and implemented caching plugins to improve web functionality and speed. Installed a variety of plugins to optimize SEO and database functionality, track analytics, schedule backups, and increase security.• Built a custom contact form that locally stores contact data to WordPress admin and automatically sends email alerts to Admins.• Worked with an outside vendor to implement custom data from Tableau as content on indicator custom post type using iFrames and jQuery. • Connected WordPress site to AppMySite to create Android and IOS mobile application versions of the site for deployment on App stores.https://www.belovedcommunityindex.com

Led and managed the technical operations team, including developers, designers, and technical staff, ensuring efficient workflow, and optimal performance for a Los Angeles-based fully automatic timing company for track and field, cross country, and road race events. • Developed and implemented technical strategies and initiatives to support the company’s goals, incorporating digital marketing principles for enhanced online visibility, engagement, and conversions. • Collaborated with cross-functional teams, including marketing, sales, and executive leadership, to align technical operations with business objectives and digital marketing strategies. • Manage projects, including resource allocation, timeline management, and budget oversight, to ensure successful project delivery within established parameters. • Built and maintained Windows-based fully automatic timing systems which required the networking of various PoE and non-PoE devices including FinishLynx timing cameras, LED display boards, and a variety of chip timing systems. • Designed, and oversaw the development and maintenance a WordPress website that adhered to industry best practices with custom theme and custom fields that ensured seamless functionality, and user experience to provide event registration and live result services, archive event results, increase credibility, and showcase brand. • Hired, trained, and managed several teams of timing field technicians and technical staff to set up and operate timing systems at competition events and maintain business operations. • Hired and trained a Digital Marketing Manager to improve site performance, content performance and lead generation. • Worked with Digital Marketing Manager to review and analyze marketing analytics and performance metrics to monitor website performance, user behavior, and campaign effectiveness, providing insights and recommendations for continuous improvement.

Created and deployed an on-demand media streaming site on the Drupal content management system and developed a programmed media streaming site with React.js.• Used creativity and knowledge of basic UI design principles to design an elegant custom template that focused on user experience.• Built a custom template for the on-demand site featuring jQuery and Ajax.• Developed a custom client management data component in Views to update user data, streamingmedia, and image gallery resources.• Managed a Drupal development consultant to create a custom module that modified the Stripepayment module to accept payments and issue credits for access to streaming media resources.• Built a programmed streaming site with React.js and implemented the Wowza Player Javascript APIfor clients to view content.• Configured the Wowza Streaming server to deliver content using the Wowza Streaming Engine RESTAPI service.• Designed and executed security measures such as firewalls and encryption.

Promoted to the Student Affairs Information Technology (SAIT) department to work with stakeholders and the development team on a variety of high-priority and deadline-sensitive projects. Developed new approaches to complex interface and UX problems, created user-focused interfaces, and refactored designs for the UCLA Online Registration and Student Enrollment Management System. • Collaborated with an outside consultant to advise on IA. • Used Omnigraffle, Sketch, Adobe Photoshop, Adobe Illustrator, and Axure RP to create a variety of user-focused UI design elements that improved the user experience for the UCLA Registration and Student Enrollment Management System applications. • Worked as lead designer responsible for managing the creation of personas, process workflows, user workflows, sketches, conceptual wireframes, high-fidelity designs, and live prototypes to present to stakeholders in UCLA’s UIT, ITS, and SAIT departments as presentations, prototypes, and coding specifications. • Worked closely with stakeholders, internal department designers, and developers to determine the requirements and define the interface. • Organized and implemented multiple user tests and observations. • Created high-fidelity wireframes and other deliverables based on the UCLA brand identity for the development team. • Used HTML and CSS to incorporate wireframe designs in the development environment. • Provided consulting for a variety of interdepartmental projects that included the development of UI interfaces for web CMS, mobile web, tablet, and mobile applications (iOS). • Migrated UCLA Recreation ASP.net website to Expression Engine content management system and created custom templates based on UCLA brand identity. • Converted existing websites to DotNetNuke content management system for various Student Affairs departments to improve navigation, enhance visuals, and strengthen search engine rankings.

Worked as a web design specialist to design, refactor and update visually appealing and user-friendly fitness and health-based websites that aligned with the UCLA’s branding and objectives. Promoted to work on Bridges 2 Health (B2H) project, a multilayered recreation management web application collaborating with technology professionals from UC Berkeley, UC Davis, UCLA, and other outside development vendors. • Developed organic marketing funnels to increase traffic to internal sites. • Prepared and presented sketches, conceptual wireframes, graphics, and other design elements using industry-standard tools and technologies. • Optimized websites for search engine visibility and performance to enhance organic traffic and conversions. • Created and managed marketing campaigns, including email marketing, content marketing, and search engine marketing (SEM) initiatives. • Conducted A/B tests on email subject lines, content, calls-to-action, and design elements to determine the most effective approaches for engagement and conversion optimization. • Bolstered blog content with attention to SEO and keyword research to improve site traffic. • Monitored and analyzed website performance, user behavior, and campaign metrics using web analytics tools to provide insights for optimization. • Worked with ASP.NET developers to implement UI for Bridges 2 Health (B2H) project as well as designed and implemented style guides. • Planned, created, and launched iWorkout user activity management site for the FITWELL department. • Provided general support and wrote MSSQL SQL scripts to create annual reports for iWorkout site. • Stayed up-to-date with emerging technologies, design trends, and digital marketing developments to continuously enhance skills and knowledge. • Automated marketing KPI reporting using Google Analytics and Google Sheets, saving roughly 6 hours of manual work each week.

Designed, built, and managed a media post-production facility that served over 15 faculty and 2,500 students annually. • Managed, and oversaw all aspects of the multimedia lab facility. • Collaborated with faculty in various departments to gather requirements, define project scope, and provide technical expertise and recommendations for media-based (video, graphic, animation, audio, cd, dvd, web site) curriculum projects as student assignments. • Evaluated, purchased, installed, and maintained as System Administrator over 50 Apple, Windows, and Unix post-production, graphic design media collection workstations and software, coordinated repairs, upgrades, and licensing requirements for student use. • Recruited, hired, trained and led a student-based multimedia consultant team to provide guidance, training, and support to student clients. • Designed multimedia training courses and procedural manuals for staff and faculty that included detailed instructions on procedures, processes and workflows as well as the use of post-production and graphic software. • Implemented and enforced safety protocols and best practices to ensure a safe and secure working environment within the facility. • Managed lab budget, monitored expenses, and optimized resource allocation to maximize productivity, cost-effectiveness and operate within projections. • Developed and implemented marketing plans to promote facility services to faculty in all academic departments that included organized special events, demonstrations, and contests. • Collaborated with Apple, Adobe, and NeXT Computer to beta test media production software applications including Final Cut Pro and other media production systems. • Attended conferences to stay updated with the latest trends and advancements in multimedia technologies, recommending and implementing improvements to enhance production capabilities and efficiency.