Dwayne Sheppard Email & Phone Number

New York, NY, US

New York, New York

• Manage annual budget for online display ads, paid search, paid social media, email, direct mail, and in-store promotions
• Lead a team of 29 responsible for consumer acquisition, retention, engagement, and CRM marketing campaigns, providing leadership that led to the team achieving 13% YoY revenue growth in 2020
• Execute consumer revenue strategy and marketing direction across print and digital platforms for premier brands (e.g., The New Yorker, WIRED, and Vanity Fair) focusing on profit improvement and increasing revenue
• Collaborate with external partners (e.g., Facebook and Google) to drive acquisition and engagement and reach ROI target
• Oversee the paid media team in managing paid search, paid social media, and affiliate, programmatic, and podcast marketing for 9 publications and 2 membership box programs
• Secured investment funding for resources for multiple departments to ensure growth and double consumer revenue in 5 years

New York, New York

• Awarded Condé Nast 2016 Top Corporate Business Accelerator of the Year for assisting the Consumer Marketing team in acquiring over 1MM new digital channel subscribers (a 50% increase from the previous year) and driving.
• Collaborated with editorial, research, data and analytics, advertising sales, product, and technology partners to launch metered paywalls for premier brands, reaching triple digit YoY growth in website subscription new.
• Launched cross-functional team to accelerate A/B testing and learning, ultimately increasing volume of campaigns tested by 4x
• Oversaw consumer revenue strategy and marketing direction for print and digital platforms to increase profits and revenue

Greater New York City Area

• Collaborated with internal partners across various departments to successfully launch Condé Nast’s first metered paywall on newyorker.com, one of the first in the industry, leading to double digit YoY growth in new.
• Created new pricing strategy that in combination with a paywall doubled consumer revenue in 5 years
• Awarded Condé Nast 2014 Innovator of the Year for assisting the Paywall Team in overhauling newyorker.com paywall strategy
• Managed the consumer revenue strategy and marketing direction, resulting in consistent revenue and profit improvement

Greater New York City Area

• Awarded Condé Nast 2013 Innovator of the Year for supporting Amazon’s All Access Team in creating the revolutionary subscription management platform that enabled a ground-breaking change, ultimately increasing customer.
• Transitioned department from brand-focused individual contributors to teams built on functional expertise
• Supported the success of multiple teams and long-term projects, including working on launch teams of several premier brands and assisting the transition team assigned to migrating between 2 fulfillment houses
• Communicate strategy and outputs to management, ensuring clear, comprehensive communication and transparency

Greater New York City Area

• Handled all financial commitments of an Off-Off Broadway theater company including rental fees, artist fees, set and costume expenses.
• Managed relationship with Actor's Equity (the actor's union) to ensure contract compliance.
• Worked with a board of directors to raise funds and solicit new donors.

Greater New York City Area

• Performed in the 1998 New Yorker International Fringe Festival.
• Stage managed multiple productions. Duties included managing the rehearsal process and calling the sound and light cues during the show.

Greater New York City Area

• Processed payroll for a staff of over one hundred and fifty employees.
• Trained managers and supervisors on operational procedures including register closing and paperwork processing.

Rhode Island & New York

• Created sales and payroll plans to ensure store growth and expense controls were in place.
• Hired and oversaw training of employees. Responded to performance issues through coaching, counseling, and corrective action procedures.
• Generated sales through merchandising planning and analysis of sell through.

Mini Mba, Marketing

Bachelor Of Arts, English And Theater Arts

Activities and Societies: Friars Club, BOP, Blackfriars Theater