- Develop and execute a comprehensive brand, marketing and content strategy to position Shook as a leader and pioneer in the management and production of performance creative.- Creating and distribute compelling, on-brand content and assets (e.g. websites, landing pages, lead magnets, social media posts, email newsletters, videos, etc.)- Design, build, and manage full-stack marketing for marketing automation, lead generation, and customer nurturing programs.- Lead the development and implementation of initiatives that foster an engaging and effective organizational culture.- Create and coordinate resources and training to enhance employee engagement and satisfaction.- Coach and counsel team members to enhance their strategic thinking, customer engagement, and marketing capabilities.

- Responsible for the development and execution of growth and expansion strategy- Leading development and evolution of marketing strategy and brand positioning

• Lead sales, service and marketing efforts with strategic accounts across the Nordics to drive revenue and long-term relationships with brands and agencies• Tripled revenue in first year and increased active accounts from under 10 to ~30 in Finland• Established people and team culture, customer-centric ethos and built team from 2-8 in less than 2 years• Developed go-to-market strategy for local markets to build exponential growth and establish credibility as a brand new entity in a unique market

• Build and execute holistic marketing strategy to maximize global revenues through traditional media, display, streaming media, search, social, content, print and outdoor• Lead the design, development and implementation of content marketing to build awareness, affinity and prospect acquisition through a branded editorial framework• Design, optimize and launch media monetization opportunities to drive incremental revenue across in-flight experience, in-flight wifi, and airport lounge • Oversee global agency operations of search, display and social advertising

• Implement a robust strategy for B2C and B2B programs to maximize efficiency and effectiveness • Develop social media programs to amplify brand messages and drive engagement around core messaging • Deliver real-time marketing capabilities through alignment with internal and external stakeholders• Design and develop full-funnel marketing approach through collaboration across brand and product marketing teams• Develop and lead organizational approach to governance for Brand, Care and Crisis Communications

• Rebuild the strategy and execution of content, community and partnership marketing in social • Direct content programming for sponsors globally including creative and concept development• Drive monetization efforts for the National Hockey League and teams• Develop strategies to bring innovative programs to build league equity, affinity and avidity• Develop and implement Paid Media strategy for the league• Advance social media learning across the league, teams, partners and players

• Build holistic strategies designed to drive equity, affinity, advocacy and awareness across paid, owned, earned and experiential platforms for Pepsi, Lipton and Starbucks brands• Develop creative approach for portfolio of over 15 brands to deliver meaningful engagement with target consumer• Design and execute digital media buying strategies with total media budget exceeding $20MM• Lead brand teams in incorporating engagement strategies to enhance campaigns, programs and experiential activations• Evolve content curation and creation strategies to build equity and cultivate strong communities of fans and advocates for brands

Develop, manage and execute digital and social media strategy for PepsiCo globally. Implement advanced community engagement, channel development, and editorial strategy. Developed first ever content curation, creation and marketing strategies. Establish, monitor and evolve digital and social guidelines including brand voice guidelines for global corporate communicators. Liaise with brand teams to enhance, amplify and complement major campaigns and other news announcements. Consummate new and innovative partnership opportunities, manage multiple agency relationships and interface with all internal and external stakeholder groups.• Launched the first ever Newsroom 2.0 data visualization platform which enabled strategic communicators to spot emerging conversations in key topic areas• Developed and executed an award-winning holistic event activation in 2012 at SXSW where attendees were treated to a world's fair of innovations they will see in the near-term and vision for the long-term. Also leveraged big-data to deliver over 600 real-time data visualizations from data culled at SXSW to provide key insights to attendees in a compelling and innovative way• Developed a robust and innovation content syndication program that enabled astounding increases in visits and engagement across blog platforms and social channels• Developed a best-in-class innovative Financial Communications social strategy

• Preserve and increase revenues by forging consultative and strategic relationships with clients • Manage Global Accounts and implement partnerships for many of the largest PR/IR Agencies• Expand $5,000,000 territory, including many of the highest profile accounts• Identify, research and develop acquisition or partnership targets for revenue expansion

• Create, develop and launch innovative social media products and services to increase reach, visibility and engagement of content• Develop and implement online marketing strategies in various social networks and communities• Establish and expand Web 2.0 Awareness Program among agency and corporate clients nationwide• Consult and advise clients on social, digital and traditional media strategies• Featured panelist and keynote speaker at industry events, end-client seminars and workshops

• Edit, proofread and distribute time-sensitive and market-moving copy in deadline driven environment • Maintain and establish contacts at various media points in order to solve technological problems