David Weiner Email & Phone Number

Helsinki, FI

Helsinki, FI

Helsinki, Uusimaa, Finland

- Develop and execute a comprehensive brand, marketing and content strategy to position Shook as a leader and pioneer in the management and production of performance creative.- Creating and distribute compelling, on-brand content and assets (e.g. websites, landing pages, lead magnets, social media posts, email newsletters, videos, etc.)- Design, build, and.

Helsinki, Uusimaa, Finland

- Responsible for the development and execution of growth and expansion strategy- Leading development and evolution of marketing strategy and brand positioning

Helsinki Metropolitan Area

• Lead sales, service and marketing efforts with strategic accounts across the Nordics to drive revenue and long-term relationships with brands and agencies
• Tripled revenue in first year and increased active accounts from under 10 to ~30 in Finland
• Established people and team culture, customer-centric ethos and built team from 2-8 in less than 2 years
• Developed go-to-market strategy for local markets to build exponential growth and establish credibility as a brand new entity in a unique market

Helsinki Area, Finland

• Build and execute holistic marketing strategy to maximize global revenues through traditional media, display, streaming media, search, social, content, print and outdoor
• Lead the design, development and implementation of content marketing to build awareness, affinity and prospect acquisition through a branded editorial framework
• Design, optimize and launch media monetization opportunities to drive incremental revenue across in-flight experience, in-flight wifi, and airport lounge
• Oversee global agency operations of search, display and social advertising

Columbus, Ohio

• Implement a robust strategy for B2C and B2B programs to maximize efficiency and effectiveness
• Develop social media programs to amplify brand messages and drive engagement around core messaging
• Deliver real-time marketing capabilities through alignment with internal and external stakeholders
• Design and develop full-funnel marketing approach through collaboration across brand and product marketing teams
• Develop and lead organizational approach to governance for Brand, Care and Crisis Communications

Greater New York City Area

• Rebuild the strategy and execution of content, community and partnership marketing in social
• Direct content programming for sponsors globally including creative and concept development
• Drive monetization efforts for the National Hockey League and teams
• Develop strategies to bring innovative programs to build league equity, affinity and avidity
• Develop and implement Paid Media strategy for the league
• Advance social media learning across the league, teams, partners and players

Greater New York City Area

• Build holistic strategies designed to drive equity, affinity, advocacy and awareness across paid, owned, earned and experiential platforms for Pepsi, Lipton and Starbucks brands
• Develop creative approach for portfolio of over 15 brands to deliver meaningful engagement with target consumer
• Design and execute digital media buying strategies with total media budget exceeding $20MM
• Lead brand teams in incorporating engagement strategies to enhance campaigns, programs and experiential activations
• Evolve content curation and creation strategies to build equity and cultivate strong communities of fans and advocates for brands

Purchase, NY

• Develop, manage and execute digital and social media strategy for PepsiCo globally. Implement advanced community engagement, channel development, and editorial strategy. Developed first ever content curation, creation.
• Launched the first ever Newsroom 2.0 data visualization platform which enabled strategic communicators to spot emerging conversations in key topic areas
• Developed and executed an award-winning holistic event activation in 2012 at SXSW where attendees were treated to a world's fair of innovations they will see in the near-term and vision for the long-term. Also.
• Developed a robust and innovation content syndication program that enabled astounding increases in visits and engagement across blog platforms and social channels
• Developed a best-in-class innovative Financial Communications social strategy

• Preserve and increase revenues by forging consultative and strategic relationships with clients
• Manage Global Accounts and implement partnerships for many of the largest PR/IR Agencies
• Expand $5,000,000 territory, including many of the highest profile accounts
• Identify, research and develop acquisition or partnership targets for revenue expansion

• Create, develop and launch innovative social media products and services to increase reach, visibility and engagement of content
• Develop and implement online marketing strategies in various social networks and communities
• Establish and expand Web 2.0 Awareness Program among agency and corporate clients nationwide
• Consult and advise clients on social, digital and traditional media strategies
• Featured panelist and keynote speaker at industry events, end-client seminars and workshops

• Edit, proofread and distribute time-sensitive and market-moving copy in deadline driven environment
• Maintain and establish contacts at various media points in order to solve technological problems