Darryl Booth Email & Phone Number

United States

New York, New York, United States

Zefr is the leading data company that enables responsible marketing and advertising solutions for brands.Zefr uses patented Al technology to detect risk (i.e., violence, nudity, misinformation, and hate speech) on some of the largest scaled video platforms (YouTube, Meta, and TikTok) to help put brands in control of their brand safety and suitability. In my role at Zefr I…- Tell data-driven stories related to ad performance and campaign impact.- Work with a variety of brands across the US and Canada to provide valuable measurement and insights for their YouTube campaigns.- Scope for potential measurement partners that will add value. Work with measurement partners to set up research studies.- Provide strategic and actionable insights for agency partners and clients across various measurement studies.- Present research and insights both internally and externally to agencies/clients.- Collaborate with Account Managers and Sales Executives to drive success and growth for clients.- Create relevant measurement programs for brands and assist in RFP planning.- Calculate reach & frequency projection for media plans. Build reach curves and identify max avails.- Uncover social insights using Brandwatch that help brands to understand their consumers, and identify receptive audiences that are more likely to engage with the brand and their products.

New York, New York, United States

- Tell data-driven stories related to ad performance and campaign impact.- Work with a variety of brands across the US and Canada to provide valuable measurement and insights for their YouTube campaigns.- Provide strategic and actionable insights for agency partners and clients across various measurement studies.- Present research and insights both internally and externally.- Collaborate with Account Managers and Sales Executives to drive success and growth for clients.- Create relevant measurement programs for brands and assist in RFP planning.- Uncover social insights using Brandwatch that help brands to understand their consumers, and identify receptive audiences that are more likely to engage with the brand and their products.—> 2022 Department MVP!

New York, New York, United States

• Providing both strategic and actionable insights to Google, NBCU, Target, T-Mobile, as well as other internal planning and buying teams across Linear TV, OTT/CTV, Digital, and Social.• Forecasting reach and frequencies of ad schedule deliveries for various mixed media campaigns/plans.• Tracking performance through various TV viewership and rating analyses.• Creating data-based presentations for higher-ups.• Delivering multicultural analyses to internal teams.• Working on new business pitches and providing various analyses of brands and competitors.• Assisting in training internal teams on how to leverage and effectively use syndicated data tools to extract insights.

Richmond, Virginia, United States

Worked with an advertising team in a highly competitive and accelerated workshop. My role was a Strategic Planner gathering consumer research and data to come up with key insights to drive the advertisement campaign. During this internship workshop we had to come up with an advertisement campaign for Penske, a truck rental company. At the end of the competitive accelerated workshop we presented our work to high level executives from The Martin Agency and the Penske team.