• Utilize SQL and Tableau to create an automated dashboard for tracking sponsored social media metrics, allowing the media and corporate sales department to make informed business decisions quickly.• Curate a year-end recap of all 2023 marketing events to assess the effectiveness of those events in the fan funnel process with a comprehensive view of fan demographics, survey responses, and new database acquisition. • Update recurring reports and dashboards to ensure that organization members can confidentially attain all accurate and relevant information to fulfill their daily tasks, resulting in a 10% increase in real-time efficiency. • Develop data-driven insights and recommendations for senior leadership on owned and operated content published via the Baltimore Ravens mobile app and website, promoting a 5% improvement in viewership.• Gather social media metrics for the Ravens Cheerleaders and use Adobe InDesign to display findings and recommendations efficiently in PDF form, helping to quantify marketing efforts and boost overall social media performance monthly by 25%.

• Analyzed and systemized client information using Microsoft Excel, streamlining the integration process by 10% and reducing errors by 13%.• Organized and managed tailored, innovative strategies for 20 national clients, which increased sales and boosted brand loyalty, resulting in a 17% growth in client retention.• Prepared and edited training material for users of the company’s healthcare management application, which was adopted by the management team to reduce errors and client frustration.• Independently configured client health systems with attention to detail and precision, resulting in business expansion and a revenue increase of $1.5 million.

• Leveraged Power BI visualizations to create game statistics reports, enabling the department to analyze data efficiently and make better business decisions, resulting in a 10% increase in decision accuracy.• Utilized Microsoft SQL Server to enhance the formation of base data sources for Power BI data models and visuals, reducing data extraction time by 35%.• Synthesized complex analytics-derived insights into easy-to-understand, applicable recommendations for senior management on stat crew accuracy, contributing to a 10% improvement in game-day statistics reporting.• Designed, implemented, and presented a benchmarking report on tackles that resulted in actionable insights for the Game Statistics Department to determine best practices efficiently. • Conducted extensive research on League tackle protocol and Club history, which supported the presentation of data findings in the PowerBI tackles report, improving comprehension by 10%.