Marketing Research Analyst
Frisco, Texas, Us
Designed & conducted quantitative or qualitative research to answer clients' business questions related to loyalty programs, including program / product design, evaluation, and satisfaction.- Proficient in both Qualitative & Quantitative research. Design & conduct qualitative research such as online BBFG (Bulletin Boards Focus Group), Focus Group, IDI; and quantitative research projects with third party research partners using methodologies such as monadic concept studies, conjoint, MaxDiff. - End-to-end research to answer key business questions and provide market strategy to clients. Data analysis using Excel, SPSS. Data reporting using PowerPoint & Tableau. - Strong project management by working with clients, internal cross functional team & external 3rd party vendors. - Worked with 5+ key accounts in gaming, finance, QSR, retail, travel industries