Dyanne Harvey Email & Phone Number

New York, New York, United States

New York, United States

Founder Shield is a tech-enabled commercial insurance broker acquired by Baldwin Risk Partners (BRP) in 2021. After freelancing for Founder Shield since 2019, I accepted a full-time position with the fast-growing brokerage. Currently, I support the marketing team by writing blog posts, guest articles, website copy, etc. Together we develop marketing strategies to catapult the company into the next tier of success. Working with the Founder Shield team has been THE most positive work experience to date. If you get the chance to work with them, do it.

United States

Supporting SpareFoot's storage niche, I write succinct posts for their blog - specifically for the Chicago, IL and Illinois market.

Illinois, Usa

As a knowledgable insurance and personal finance copywriter, I write copy that wins the trust of your clients, empowering them to make insightful decisions. Essentially, it's my goal to make your products and services easy to understand. With a rich history in insurance, I can write copy that your clients truly "get."

Greater New York City Area

Contributing toward a company-wide overhaul, I collaborated with the marketing team to rebrand a broker self-service portal as well as write video script for CHIP campaign.

Cedar Rapids, Iowa Area

Serving as a freelance copyeditor, I review case studies, training curriculum, marketing materials, etc. to further TrueNorth's marketing outreach.

Tustin, Ca

In collaboration with WGBIB's marketing team for a website overhaul, I develop copy for a variety of online pages (specialty, product, landing, etc).

Bloomington/Normal, Illinois Area

As head copywriter and consultant, I strategized content to represent financial advisors associated with Northwestern Mutual • Conducted interviews of financial advisors. • Researched target audience to generate more conversions. • Established relevant keywords serving as a foundational lead.• Authenticated company voice according to industry standards. • Customized advisor's summary to properly target ideal prospects. *Specific site under construction, which is why I haven't linked examples for this project.

Silicon Valley, California, Usa

As a content strategist, copywriter, and editor, I developed a marketing plan to support my client's campaign focused on term life insurance for those with sleep apnea. • Created a multi-month content strategy.• Researched target audience to produce resonating topics. • Developed relevant SEO keywords (primary, secondary, LSI)• Wrote 1,000-1,500 blog posts offering creative insurance solutions.• Generated excerpts for social media according to each platform's standard. • Edited copy according to easy-to-read, engaging internet standards.• Optimized each blog post for client on WordPress.

Mom Tricks is a leading parenting website launched by Jennifer Taylor, featuring topics surrounding pregnancy, baby care, and parenting tips. It ranked as #10 on the 2018 roundup, "The 51 Best Parenting Blogs" on Family Living Today.Collaborating with Jennifer's group, I contributed to the site's popularity in the following ways: • As a lead copywriter, I tackled the rush project of writing an in-depth blog post for each week of pregnancy.• With a quick turn-around time, I submitted well-researched long-form blog posts on complicated and often sensitive topics.• Examining the current bog topics, I formulated a content strategy to increase her influence and reach a broader audience.• Working primarily in Wordpress, I formatted blog posts to best suit the site's brand. • Formatted pictures to engage online readers and help drive home the blog topic. • Serving as a precursory editor, I delivered quality blog posts qualifying with Yoast, Copyscape, Hemingway App, and Grammarly.

Lincoln, Illinois

Joining forces with CounselingWise as a ghostwriter for a network of psychotherapists, I created both long and short-form blog post. After a few short months, I was asked to help launch an "Experts Everywhere" program. Writing engaging copy as a ghostwriter for entrepreneurs and small business owners, I covered personal finance, business strategy, taxes, and insurance.Churning out a steady flow of quality SEO and non-SEO content, I was promoted to blogging coordinator. In this position, I wore many hats including: • Copywriter - I continued to write compelling copy as a ghostwriter for psychotherapists, entrepreneurs, and website copy for the CounselingWise.com. • Editor - Managing a team of writers, I edited clients' posts in WordPress to best format on their site (Joomla and Squarespace). • Blogging Coordinator - I maintained an ongoing blog schedule for clients' posts, assisted in talent acquisition procedures and interviews for writers, and managed a slew of programs and documents containing private client information. • SEO/Content Strategist - In direct contact with clients, I created topics, titles, and keywords for relevant blog posts.

United States

I contributed to AIG's marketing campaign, crafting short-form posts about life insurance topics such as crowdfunding, insurance payouts, term vs. life, etc.

Lincoln, Illinois

Up in Smoke on the Square is affiliated with the well-known Kansas City Barbecue Society (KCBS). Hosting a BBQ competitions featuring pit masters from all across the United States, Up in Smoke is in conjunction with the annual Pigs & Swigs Festival in downtown Lincoln, IL.I was asked to create a "from scratch" landing page for the Pigs & Swigs 2018 festival. Having gone through a number of sponsor changes, they were needing a page to direct potential festival goers both online and in print ads. They also wanted to increase their visitor count and attract more attention for future events. It was a rush project as we met for the first time only six weeks before the event. Formulating a solid content strategy, my proposal was accepted and the rush-work began.As the information and updates trickled in from my two contacts, I designed and formatted their Joomla site to best serve their cause. I also updated all other pages with the 2018 KCBS competition information as part of the agreement.Optimizing the new landing page with SEO, it was ranking in the #2 spot on Google in under two weeks. Writing 4 blog posts to help attract online readers, the site only increased in online engagement. The Up in Smoke competition and the Pigs & Swigs Festival were both a huge successes!

Valnet Inc. operates a website named BabyGaga. Focused on all things parenting and pregnancy, BabyGaga has an extensive online audience of up to 1M per blog post. With Valnet Inc, I functioned as a freelance contributing Content Creator. Some of my accomplishments included:• Writing long-form (2,500+ words) blog post about parenting, pregnancy, and trending pop culture topics. • Conducting research on my assigned topic, siting and linking online sources with my blog post. • Collaborating with the Valnet Inc. team to identify trending topics for new and expecting parents. • Generating blog post titles that would rank well with search engines and attract online visitors. • Designing graphics to be featured within the blog post using programs like Canva, Adobe Illustrator, and Photoshop. • Formatted photos and input them into the blog post to help capture the readers' attention. • Met deadlines for weekly contributions.

Lincoln, Illinois

• Headed new marketing department, in-office then remotely• Served as personal finance manager, managing past-due accounts• Acted as HR, solidifying employees insurance coverages• Conducted interviews and developed individualized curriculum for employees• Established site-wide SEO for 4 growing eCommerce sites• Content strategist/creator for 4 eCommerce site• Managed all PR & Ad print, coordinating with several vendors simultaneously • Conceptualized design for clients and nurtured strong relationship• Collaborated with clients on marketing strategy• Managed interoffice communications• Authored company newsletter and digital marketing campaigns • Maintained and grew social network profiles• Facilitated customer communications via phone, email, and social networks• Served as liaison between departments and 3 company branches• Organized company events• Streamlined marketing strategy by staying up-to-date on current trends via educational courses.

Bloomington/Normal, Illinois Area

• Recruited new talent for specific positions• Revised procedure for current employees• Authored curriculum for new hires• Hosted corporate conferences• Reconciled delinquent customer accounts• Coordinated shipping and delivery of claim evidence• Scheduled appointments for clients by phone and email• Participated in customer service training conference• Managed the purchase and inventory of supplies and materials

Bachelor'S Degree, Organizational Leadership

Associate Of Arts (A.A.), Education