Nathan Dyer Email & Phone Number

Columbia, Md, Us

Columbia, Md, Us

Columbia, Md, Us

Armonk, New York, Ny, Us

- Led IBM Systems’ biannual strategic planning process to ensure alignment with corporate headquarters’ strategy and to allocate budget and resources across the division.- Collaborated with product and functional leaders to collect and refine business inputs for strategy plan deliverables to Senior Vice President and CEO levels.- Managed monthly Systems Strategy Executive Board consisting of Senior Vice President and General Managers to address new opportunities and performance gaps by identifying topics, preparing speakers and reviewing materials.- Partnered with IBM Communications to develop strategic messaging and content for use by senior executives at major company, industry and analyst events.

Armonk, New York, Ny, Us

- Led IBM Systems business unit top level marketing messaging and portfolio positioning for use by IBM brand teams, communications, digital campaigns and sales enablement to grow sales pipeline.- Drove IBM marketing transformation from a product-centric to a buyer-centric mindset by prioritizing top IT leader challenges and solving those needs with differentiated IBM solutions, resulting in messaging that is 61% more relevant and 242% more compelling to buyers.- Collaborated with Performance Marketing teams to design integrated marketing campaigns focused on inbound digital journeys and driven by data to continuously improve results.- Created, developed and launched IBM Systems’ groundbreaking partnership with IBM Institute for Business Value (IBV) to publish a series of thought-leadership studies promoting the business value of IT infrastructure. The reports generated over 10,000 downloads, 20+ major media press articles and 350,000 IBM employee communication touches in three months.- Served as an IBM subject matter expert both internally to key sales and marketing stakeholders and externally in the marketplace supporting clients, business partners, business press and industry analysts.- Recognized as a top 1% IBM performer and selected for the IBM Marketing & Communications Leadership Development Program designed for top mid-career professionals.- Winner of the 2016 Hermes Creative Platinum Award for Integrated Communications & Marketing Plan.- Winner of the 2014 IBM Institute for Business Value Global Excellence Award for outstanding contributions and results embodying IBM Values.

Armonk, New York, Ny, Us

- Designed cross-brand IBM Systems & Technology Group messaging, storytelling and marketing content in support of whitespace growth initiatives, including "Software Defined Environments" and "Systems of Engagement"- Collaborated closely with solution CTOs to translate technical capabilities and roadmaps into simple, compelling and differentiated client value propositions.- Led market intelligence, analyst consultations and client panel discussions to prioritize addressable market segments against the IBM solution portfolio.- Educated and enabled IBM sellers and business partners on market dynamics, top client challenges, IBM solution capabilities and targeted client success stories to initiate new client conversations and expand deal opportunities.

Armonk, New York, Ny, Us

- Initiated company-wide marketing program focused on driving IBM thought leadership, increasing IBM mindshare and accelerating revenue of strategic virtualization solutions.- Designed and tested strategic messaging through market research, client interviews and industry analyst briefings.- Developed strategic view of virtualization ecosystem for execution by IBM brand teams.- Drove consistent IBM virtualization strategy across all IBM product groups, and helped initiate and drive changes in strategy to quickly respond to disruptive market events.- Ensured that virtualization messaging was embedded in IBM and industry events, executive communications, growth solution programs, business partner programs and IBM campaigns.- Helped grow IBM Systems Software virtualization revenue by 19% and software attach rate by 14%.

Armonk, New York, Ny, Us

- Created social media marketing strategy to support IBM’s corporate open virtualization and KVM initiative and sponsorship presence at 2011 Red Hat Summit.- Identified and recruited 22 IBM Linux and KVM subject-matter experts to participate in the open virtualization social media plan.- Increased IBM Linux social media network by over 23%, total reach by 110%, activity by 338%, engagement by 126% and Klout score by 18% in two months.

Provo, Ut, Us

- Marketed an innovative software architecture, software appliances, targeted at enterprise IT data centers to enable seamless transition to cloud computing.- Led market research project that evaluated distribution channel demand and recommended a new go-to-market strategy to senior executives.- Helped create new messaging, crafted external partner and Novell communications, and facilitated sales enablement training to support two new product launches.- Trained the ISV and OEM sales teams to overcome common customer objections and to be more effective recruiting technology partners.

Boston, Ma, Us

- Advised client leadership on impact of emerging mobile technologies by identifying supply- and demand-side market trends, developing go-to-market strategies, defining product and service roadmaps, and navigating senior executives through the market landscape. - Recognized thought-leader and subject matter expert on evolution of mobile and wireless technologies and its use among enterprises.- Frequent speaker at industry tradeshows including Interop, Mobile Business Expo, M2M Expo, and InformationWeek Forum.- Managed several annual surveys of technology buying behavior of more than 900 IT decision-makers. Survey results were used to size technology market opportunities and inform clients where demand was shifting. - Received CEO recognition award for delivering most consulting hours (2007) and promotions to Associate Analyst (2005), Analyst (2006) and Senior Analyst (2007).

Aberdeen, Scotland, Gb

Designed and engineered general arrangement and structural support of industrial fired heater equipment to meet thermal and hydraulic customer requirements. Fired heaters are used in petrochemical and pharmaceutical processes and are an essential component in gasoline and hydrogen production.

Bachelor Of Science (B.S.), Mechanical Engineering

Master Of Business Administration (M.B.A.), General Management