I am a graduate of the University of Colorado Boulder with degrees in Economics and Technology, Arts, and Media. I am also a professional mountain biker, a digital marketer, co-founder of The Its Project, and a passionate entrepreneur. I think of everything technically with optimization in mind but enjoy bringing creativity and collaboration into my work, including, but not exclusively, digital marketing, media creation, business structure, and communications. I have put myself in a position that allows me to understand many different aspects of the cycling industry from engineering, sales, relations, repair, to marketing. I currently work closely with companies to improve their product, increase sales, and improve their brand image. My skills could easily be applied to any similar market and I am actively broadening my knowledge of other industries. I am well-traveled and love to do so with over 28 different countries under my belt and a strong drive to do the best I can at the challenges set out before me.