Dylan Harrell Email & Phone Number

Boise, Idaho, United States

• Created marketing videos that contributed to +67% YoY net revenue growth with nearly $7.1 million in sales of ClickBank's education program Spark in 2023• Drove a 94.4% growth in podcast downloads, nearly doubling ClickBank's Affiliated podcast audience from 2022 to 2023, surpassing 100K downloads (audio only).• Led video strategy and execution to grow ClickBank’s YouTube channel to over 100K subscribers, generating 2.3M+ views and expanding brand reach.• Developed a 15-episode video course that generated $1.2M+ in on-platform sales, positioning ClickBank’s educational content as a key revenue driver.• Created short-form video content that helped increase social media impressions by 137%, from 21.7M to 51.5M, in 2023, enhancing brand awareness and engagement.• Produced high-performing paid video and photo ads for LinkedIn campaigns, generating 6.7M+ impressions, 3.2M video views, and 324K full video completions (+26% YoY) in 2023.• Recipient of the Q2 2024 Employee Excellence Award for outstanding contributions to ClickBank's marketing success.

Norfolk, Va, United States

• Awarded two Gold Collegiate Awards, a Silver Addy Award, and a Bronze Education Digital Marketing Award for videos and/or video marketing campaigns created during the COVID-19 pandemic• Led video marketing campaign that contributed to an enrollment increase of approximately 2.5% during the COVID-19 pandemic• Created highly successful video ad that generated 1,245,396 impressions and 4,416 engagements• Ensured ODU’s core messages and brand style are cohesively communicated through all video projects• Scripted compelling narratives and crafted engaging interview questions for various video projects, including promotional materials and educational content.• Oversaw video production for Strategic Communications and Marketing department, from social media to TV broadcast• Collaborated with multiple departments, including Public Relations, Web Communications, and Publications, to execute integrated marketing campaigns that amplified ODU’s reach and engagement across multiple platforms.

Virginia Beach, Virginia, United States

• Led the marketing department, overseeing strategy, planning, production, and distribution of digital media across multiple platforms, driving consistent brand visibility and engagement.• Spearheaded email marketing campaigns that boosted daily website visits from the hundreds to the thousands, driving higher conversion rates and customer engagement.• Directed social media efforts, resulting in follower growth of 112% on Instagram and growing YouTube channel past 10K subscribers, enhancing brand presence across key channels.• Drove a significant boost in revenue during Black Friday and the holiday season from dozens of sales in 2017 to nearly a thousand in 2018 through targeted campaigns and promotions.• Revamped and standardized marketing and operational procedures, improving team efficiency and aligning departmental processes with broader organizational goals.• Led and unified the team through the launch of a new brand and website (AdaptivX), including producing photos, videos, graphics, email campaigns, social media campaigns, public relations press releases, and more, ensuring a cohesive and impactful brand rollout.

Lynchburg, Virginia Area

• Worked over 100 NCAA Broadcasts, including football, hockey, basketball, baseball, and more, delivering high-quality live production in fast-paced environments.• Operated video cameras for various sports events, utilizing both handheld and tripod setups to capture dynamic footage and support the live broadcast's visual storytelling.• Managed live production operations using a technical director's board, switching cameras, adding graphics, and activating animations to enhance viewer experience during broadcasts.• Led and coordinated a production crew, leveraging strong organizational and time management skills to ensure smooth operations and timely execution of live events.

• Worked over 240 hours producing digital media for the company• Collaborated with supervisor to photograph products and events for the website and social medias• Managed development of engaging videos for social media, the website, and blog• Created and/or edited images or videos daily in the Adobe Suite• Led two additional all-day photoshoots during as needed time after internship• Edited photos with implemented graphics for website, Instagram, and Facebook